Chris Dreyer 0:40
But let's talk about next let's talk about local SEO. So you want to rank in the map pack there, I'm not going to go down the DBA business name keyword in the name, we all know that works kind of like dmvs in the past, and they'll fix that eventually might take a while. But the biggest thing that I've kind of come to realization lately about is, again, it's Google's job to filter out crap. So if you have the opportunity to do a directory, and it's thin, it's it's,
and I'm talking about all and this kind of applies the link building to Gone are the days where you just go guest post on a Dr. 90, that's a 200 word article and think that that link is going to pass a lot of page authority says not even the content you produce on external sites need to provide high quality value because it's Google's job to filter those out. And if they're filtered out, they're not going to pass authority. So the biggest thing I could tell you is make everything robust. I know that's more time consuming, but more images, video audio, and that really helps with local SEO.
Joe Troyer 1:49
Okay,that definitely makes sense. I think that's probably counterintuitive to most people, it's kind of a churn and burn for most people make the content as thin as possible, as cheap as possible, as fast as possible just to get out the door. And they view it more as a Hey, I did the activity, I got it done. And I did it as fast as possible, as cheap as possible.
Chris Dreyer 2:08
Yeah, Joe and Joe, not only that, it's there's only so many high quality local directories. Like why would you make that thin and then go on to another low quality directory, take your yelps and your Google My Business and your Apple Maps and done in all those sites and just make them beefy. And that'd be a huge advantage.
Dan Ray 2:27
People do not spend enough time prospecting. Like, the reason that your link rate is probably one in 1000 is because your prospects are shit. Sometimes you can, you can send the exact same guest post template to the right prospects. And you'll get way, way, way, way smaller numbers. So I think if people spend 80% of their time prospecting and 20% on outreach, they do way better. But really like, this is what I do not understand, right? So many people, I've sold like 2000 copies of my link building system. And yet nobody's building links. So it's like, are you just not following it? Like, the biggest issue I think is people don't do the absolute basics. Do the basics well and consistently, and you're way better than most of the people. Yeah,
Joe Troyer 3:24
it's the fundamentals, it always comes back to the fundamentals. So many people skip the fundamentals. And they just keep grabbing the newest, latest, greatest whatever whiz bang, and then they look up 12 months, 18 months, 24 months later, I go Holy shit, like, I've changed my slps or lack thereof every month, because I've been focused on kind of what's hot, what's sexy, instead of what matters. Yeah, still, I
Dan Ray 3:49
get I get a free like is my link building systems like 25 types of links or something like that? I give a free one that's guest posts or resource page links, because they're, they're low value links, really, but you want them a lot. So essentially, you can go and do exactly what I do for free, just by looking at a page on my site, right? And the amount of people who they view it, and then show me what they're doing and why it isn't working. And all I do is I look at them straight away and say why did you miss that step? or Why did you change that? Oh, I thought it'd be better. Don't fucking think and
Joe Troyer 4:30
I love that. Don't fucking think. Yeah, I mean, a really really wise friend of mine has always told me always been the guy tapping me on the shoulder like that new business seven figures yet? No. Then why are you not just imitating like swipe deploy, copy, like you should not be innovating at all right like until you until you get to seven figures you should just be completely like just just copying. You know, take what works don't innovate, like, follow, you know, pay for somebody who's coaching, but just do exactly what they do. Don't don't make any aeration.
Alex Charfen 5:11
Yeah, you know, here's, here's something that that you just expressed to Joe, but I want to put a statement to it. The world can be in crisis and you can be a momentum. Like, don't ever forget that anyone who's listening, don't forget, like the world can be in crisis. It almost always is. But you can be in momentum. You know, in 2000 789, things got weird for Katie and I, you know, the whole world was in this foreclosure crisis, people were losing their jobs, you know, companies were going bankrupt around us. I remember I had this, this really amazing Porsche delivered one day, it's still in my garage. It's like a totally modified completely decked out like street legal race car. And I remember it being like, backed off of the car carrier when it was delivered to our office, and it was delivered right to the front of the office. And as it was delivered, the company on the second floor of us was clearing out their building and going bankrupt. And so here I am having a luxury car dropped off.
And I mean, it was such a weird feeling. Literally, people were walking around my car with boxes, like they had just been terminated and just been like up. And it was it was this juxtaposition where I felt like for a second, I felt guilty. And I'm like, whoa, wait a second. This that is the inappropriate is an inappropriate emotion to feel that is not the right way to feel right now, at the same time that that Porsche was being delivered. Katie and I were donating 10s of thousands of dollars to charity, we were helping a ton of people, we were helping the foreclosure crisis recover. I mean, I earned that porch. There was a portion I wrote a check for it. There's no no, you know, payments on it or anything. So I had to reframe in that moment that, hey, the world can be in crisis, and we deserve we owe it to ourselves, we need to earn the momentum we have. And so don't ever forget that, that if the world's in crisis, your job as an entrepreneur is to stay in momentum.
Susan McVea 6:57
The core foundation for sales is his mindset. Like if you can't believe in yourself, if you can't believe in your product, if you can't believe your client can do the thing that you just sold them to do.You're not going to,
it really doesn't, right. And it's the same thing. Because I mean, sales is the foundation for your business. Because without it, you don't have money coming through the door, you don't have clients that you can help. And more importantly, I know that the clients that I help want to get results, they don't just don't want to crank out sales, right? I mean, any I can teach anybody how to just sell and sell and sell. But if you can't deliver the goods, you're not going to be able to keep a sustainable business. And so the clients that I work with, they are all highly experts in the skills that they have. Beyond that, they are decisive. They make the so they make decisions quickly. And as a result, they take action quickly. Now, this is not to say because there is a percentage of the population that does need to think about it right, like, so if you're processed, driven, and you really need to just go back and think through things.
That's not what I'm talking about. I'm talking about people that don't sit in it, that they don't allow themselves to dwell and look at Okay, paralysis analysis, I'm going to review 100 different million ways, when really, it doesn't really matter. Like just pick one, just pick one and go because you were smart enough and resilient enough that if it's not quite right, we can adjust, right, we can just but let's, you're on the wrong road here. Maybe we need to take the country road for a little bit. And then we're going to go back on the highway and do a slight detour. And the quicker we can make decisions together on the fly, the better. And so as a result, they see everything as a learning or a growth opportunity.
And that's because they have a mindset that's geared geared towards abundance and growth, right? So they don't look at other people's successes as oh my gosh, like why them? Why not me, and that means I can't do it, they cheer other people on and go, that's amazing that that person can do it, because it means that I can do it too. And maybe I can even do it faster, I can do it better. Maybe I can find a simpler way. And so for me, those are like the four main things that when I think back to the greatest success factors that have really influenced the clients that were able to go far and quickly. And those would be it. Yeah, the key given speakers.
Matt McWilliams 9:25
Yeah. Number one is where do you find affiliates? You know, you got an 8020 is you focus on three areas. If you have customers, start with them, you know, and in most industries, again, some of what I'm going to focus on three places to find affiliates. We have a whole free report we'll talk about later. There's 15 places but some of these don't apply to everyone. You know, like I told him, maybe you should work with nonprofits nonprofit to make good affiliates and they're like, Well, that doesn't work in my industry. Okay, well, why don't one of the other 14 places Yeah, but number one, start with your customers. If you have customers, turn them affiliates, this particularly works really well with retail products, digital courses, services, you know, I mean, most things, you know, there are there are a few examples where it might not work as well, I can't think of any but that's number one. Number two, look at your competitors affiliates and go steal them. Like, literally, you go to this website. And if you've ever heard of Google, you go to Google, you type in the name of your biggest competitors, maybe add the word affiliate or partner or commission.
Here's the reason they should be disclosing that they're an affiliate, when they promote them, we won't get into that. But that's why we type those extra words in if it's if you're in a niche where, you know, if you're in a niche where your biggest competitors Walmart, what I just said only works if you add the word affiliate, because Walmart's too ubiquitous, like every you know, Walmart's mentioned a million times in the news every day, if you're in a niche, where you're let's say you're in the digital course niche, and your biggest competitor is such and such, you can probably just type in the name of the course. And eight out of 10 results will be an affiliate, you know, so just kind of depends on how popular So focus on literally going and siphoning off, you know, some of your partners or your biggest competitors affiliates, that's what I did. And that is the quickest way to get your first like five to 10 you know, medium to small sized affiliates that are gonna make you anywhere from a few hundred to a few thousand.
Again, how about the 8020? Like, how do we go quick? How do we just get it like proof of concept. And there's some like there's there's a certain email that we send there's a very specific structure to this email, which we'll get into but like this initial reach out what you want it to be super short, and we've got a template in that report. But So number one, your your customers number two, your competition's affiliates. And then number three are people who are what you might consider to be competitors. You find a way to be Co Op petition competition.
