Transcript
Joe Troyer: Tip number four is really and I stole this. It’s kind of cheesy, but 10x the frequency. 10x the frequency. Omni relevant, being omni relevant I talked about earlier, and I believe that it is very, very important, but I think above and beyond just being omni relevant, you need to turn up the frequency. Okay. I need to turn up the frequency. Okay.
Joe Troyer: I have people that get mad when I email too often. I’ve had days where I’m like, screw that person, right? They literally respond to me and they’re like, you’re an asshole, fuck you. Literally say that in a response to my email, even if it’s just a content piece. I’ve had days where I’m like, yeah, I probably shouldn’t have emailed and I’ve had days where I just hit unsubscribe for them, but it has effected me differently over time. Some days I get it, sending out a lot of email, and other days, I don’t get it, right. One of the things I took from Grant is that he’s unapologetic, right. Okay.
Joe Troyer: Each and every day I’m providing ridiculous value for the entire community and more value than anybody else in the marketing space. So, if you don’t want to be on my list, get the fuck off, right. I’m not going to be apologetic and I’m not going to be afraid anymore. I’m going to email you guys with content all the fricken time and if you don’t want it, don’t get upset. Just hit the little button at the bottom. The blue link, it’s unsubscribe. You won’t get any more emails from me. Okay.
Joe Troyer: You should be unapologetic too, right. Put out good shit, increase the fricken frequency, right. Get rid of the wrong people. Okay. People that don’t want to hear from me and all the content I give, that’s fine. Just unsubscribe, right, but I know that I’m doing the right thing. Okay. And I know that I’m building my tribe bigger, badder, and better than anybody else by giving you guys the best content that I could possibly give you. Okay.
Joe Troyer: When you think about this, when you think about this, I think it’ll really take the point home. Every single content piece that I give out that you’d devour that you listen to, okay, delivers trust, delivers value, and gets you or your prospect closer to buying something from me.
Joe Troyer: Take what I’m doing, model it. Okay. Rip it. Go for it. Just go do it yourself. Put this shit into action. Okay. Think about the end result of that. If I’m in your mind space every single day delivering trust and value and getting you results in advance before I ever ask for anything, what are the chances that you’re going to do business with me in the future? Chances are pretty fricken high, right? I’m not silly. I’m not stupid, right. Neither are you. You get it and chances are I’m going to help you make a whole lot of money before you ever invest a single dollar with me. Okay. And I’m good with that.
