What’s Working Now In Online Marketing?
Joe Troyer: All right so next up, Biggie asks, “I feel like nothing I have learned about online marketing in the last 10 years is working anymore. What’s working now?” That’s question number one. Then number two, “Is the Syndwire strategy still working?” Thanks, Jill. I’m gonna kind of limit the context of this question to ranking in Google, simply for the sake of me not taking hours and hours to answer just this one question. For any website, I don’t care if it’s an eCommerce site. I don’t care if it’s a local site. I don’t care if it’s a site selling information. I don’t care if it’s a site ranking so that they can make money on Google, AdSense, I don’t care what the business model is. High level, if I were to go build links for that site and do SEO for that site, right here is high level how I would do that. The strategy I would be focusing on first is building the number of root domains.
Joe Troyer: What that really means is, building the unique number of websites that link to me. The unique number of websites that link to me. When I’m doing this step of building lots of root domains, I would only be focused on building links with the anchor text that is non-promotional keywords. Sorry, I messed up there. Non-promotional keywords. Instead of … if I’m trying to rank for Blue Widgets in Google and I’m at this introductory phase of building my authority and building up the number of root domains that I have linking to me, I’m not going to link to my website every single time and say Blue Widgets. That is such spam. I’m not gonna get away with it. Google’s gonna penalize me for it.
Joe Troyer: The first thing that I want to do is I want to build a lot of root domains, meaning a lot of links from unique websites and I want to use non-promotional keywords. For the most part, I’m gonna use my brand. It’s gonna be the name, so if I was building links for Digital Triggers, all the links would be like Digital Triggers, Digital Space Triggers. It would be my URL and lots of variations of the URL with and without WWW, with and without HTTP in the anchor text. I put in my name, anybody else in my business’ name.
Joe Troyer: That’s stage one. Does that make sense to everybody? Can I get a two if that makes sense real quick? Okay so during this phase of building the root domains, my expectation is I’m not going to rank for Jack. We’ll talk about that more in a second. And I’m not going to get promotional with my anchor text. I need to build the authority first. So here now on the screen is everything that you can do well, most everything or high level, what I would be doing over and over and over and over again to build the number of root domains. I’ll be doing citations. Even if you aren’t a local business, if it’s an eCommerce site, if it’s an affiliate site, I don’t care. I would still be doing citations.
Joe Troyer: I’d be doing web 2.0. I’d be going and signing up for every web 2.0 and social site and video site out there. I’d like to at least get some base content up there. I want to make these things real. I want to put up a couple of real posts I want to use or get some real engagement. Okay. And each and every one of these should have a link back to your site. So probably without thinking guys, if you went and actually like went pat the paper, you could probably come up with like 50 to 60 sites to get links on just in these first two categories. Do you guys agree with me? You could come up with at least 50 sites between these first two categories.
Joe Troyer: Give me a two in the chat if you could agree with me, it might take you a little bit, but you could come up with it. All right, there we go. It looks like it was frozen. So guys, at the end of the day that’s 50 root domains. It’s 50 root domains. I can tell you guys just on a local level, 50 root domains will beat out the SEL of probably, 70% of the sites out there, unless they’re ranking for very competitive niches like DUI attorney in highly competitive states like New York or cities like New York City.
Joe Troyer: Other things I would do. I just did a post recently on the Digital Triggers blog about how we’re building blog comments for unique or root domains and this is fricking crushing it for us. Yes, blog comments. If you want to figure out how we’re doing that, you want to know the system, the process, go check out the blog post on digitaltriggers. ios/blog. Next up is guest posts and sponsored posts. So guest posts are simple. Find sites that accept guest posts, content. If you can find ones that have taken content for related niches or the same niche that you’re in, or shoulder niches. And by shoulder I mean, kind of one niche removed. So if you’re a DUI … Let’s not use the DUI attorney, let’s say that you’re in the home services space and you do HVAC that a roofer has posted content on that site or there’s been a piece of content on that site about roofs.
Joe Troyer: And then you write up a piece of content, you email the blogger and say, “I’d like to put this on your site. I’d like to do a guest post. Here’s the article. Let me know in the next couple of days if this is something that you want to publish.” Guys, it’s really that freaking simple. Sponsored posts is basically the same thing except you’re offering money. It’s just like guest posts, except you’re offering money. So the pitch goes something like this, “Hey, I’m wondering if you accept sponsored posts on your website, if so, let me know what the cost is.” That’s it.
Joe Troyer: You get back the email from them, they respond back. You look at the price, you look at the metrics for the site. Does it have good authority? Does it have a good trust? Does it have actual real traffic? And is it worth that cost? Guys, keep it simple. That’s literally it. Each and every one of you guys on this call could build yourselves or could build your clients an eight figure nine figure business just doing this in terms of building links right here. That’s it. So this is stage one, this is building the root domains and we’re going after non-promotional keywords. So once my site starts to settle in Google and I start to get some traction and I’m ranking for some of my second or third tier keywords.
Joe Troyer: Not the super competitive ones, but the longer tail, like real buying keywords. When I start ranking for those on the bottom of the first page, the second page, the top of the third page, I know that my site is primed in Google. Let me say that again. Once I do this and I start ranking on the second page or bottom of the first page or top of the third page. For my second tier or third tier keywords, without me building any links with any promotional keywords, even to my product pages or pages I want to rank and I start ranking naturally, that means it’s go time. Give me a three, if that makes sense. Now it’s time to start building links to the pages that I want to get ranked with the keyword phrases that I want to get ranked. Please give me a three if that makes sense so we can move on. This is important. I see way too many people just do some of this and then just skip to the next phase. You’re gonna hurt yourself. Once you have made it to that step. You’re starting to rank naturally. Just from building a bunch of root domains with non-promotional anchor text. Then we want to start really sniping some of our rankings. So when we’re doing this, we want to not over optimize it. All right. Will like to play things uber safe. Guys, I don’t like to build things anymore that only around for six months or seven months or eight months or nine months or a year. I like long-term assets. If something isn’t going to be a long term asset for me, I don’t do it. It just doesn’t make sense. It doesn’t play into the long-term.
Joe Troyer: I highly recommend that you guys follow the same train of thought. So somebody asked if I use PBNs anymore. I haven’t used PBNs for years Jon, I shared with you guys on Digital Triggers how we used to do it. It’s still the system I would use today, but for me, again, I don’t want an asset that spits off 60 grand one time and it gets hit by Google because we were using PBNs when I could do the same thing and maybe it’ll make me 40 grand the first year instead of 60. But then it’s going to continue to produce revenue for me year after year, after year. I’d much rather have that second asset.
Joe Troyer: So don’t over optimize your anchor text. So if you want to rank for Blue Widgets, don’t have every one of your links to that page be Blue Widgets. You want to play it safe. So what I do guys is I look at my competitors. You can use Moz or you can use Ahrefs or Majestic. You could use any of those tools right now I’ve been using Ahrefs a lot and I’d plug in my keyword phrase and I’d look at my competitors and I’d see what they’re doing, how many links have they built to that page to get it to rank and what is the anchor texts that they’ve used? And what’s that percentage? And I would look at all of them and then I’m going to take the safest approach. I’m going to keep it as white and as natural looking as possible. Why? Because again, for me, I want a long-term asset. Dan says, “Hey Joe, good to see you, man. Awesome.” Good to see you as well buddy. Well, I can’t really see you. So ways to get links to specific pages with specific anchor text, guys social and web 2.0s, guest posts, sponsored posts and then putting great content on your site and outreaching for links. There’s a million ways to do this. And I don’t care if you’re local. I don’t care if you’re eCom, if you’re eCom you can go give away a product in exchange for a review. And in that review you’re getting a link. There’s just so many limitless opportunities for building links in these three ways right here. For local, who wants a great link building idea for local? You’re in local, you got some clients that maybe you do SEO for and you want to build some crazy authoritative backlinks that stick forever. And guys, these are the kind of backlinks where you build like 10, 12 of these, you’re going to freaking crush it.
Joe Troyer: All right guys. So I’m in the middle of doing this right now, right now, right now. So with local, we have a client that we’re running a case study on and they live in an area that is very based on tourism. So people coming in and staying there is how like their whole local economy runs. So what we’re doing is we’re going around to each and every one of the hot travel spots, the hot places that you can’t miss when you go to that city. And a friend of mine that happens to live around that area is going and taking drone footage in drone pictures of the area. We just finished up the photo shoot.
Joe Troyer: So now what we’re gonna do the second part, now that we have these assets, we’re compiling all of them in the best of all of them, we’re organizing them and we’re sending them out to every site that would be interested in those pictures. That talk about all the places that you need to go when you’re in that tourist town, but have crappy images. We’re emailing them and we’re simply saying, we saw that you have pictures of and we’re putting in the location on your website and we thought you might be interested in using the images that we just took or the photography or the photos that we just took of location. Let me know if you are and we provide in there a free preview of some of the images.
Joe Troyer: So then the catch and how we win and how we get the link as we let them use the photos for free. All that we ask is that they give us attribution for the images, meaning that they cite us as the source, so if you guys go on entrepreneur.com, you go on forbes.com. You go on any major site and every article where you see an image which is every article they’re linking out to a source for their content. This is a way that you guys can build amazing quality links that will never go down.
Joe Troyer: Good tip. Give me a four if this was a good tip for you guys. You liked this one? Yes, this is fricking killer. And you guys can take this and you can apply it to locations as well that aren’t such travel spots. Just think about it. You could do it for realtors if it’s not in a city that has a lot of travel. Go take photos of all the top locations for real estate. What are the top 20 communities in the city to live in? Cool.