Are Some Niches Too Expensive for Google Pay Per Call?

Pay Per Call

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Joe Troyer: Are some niches just too expensive for Google pay-per-call? No, [Bret 00:00:03]. Here’s what you gotta understand. With Google in general, their platform is a bidding system. So are some niches just too expensive for Google pay-per-call? No. People are willing to pay it. Otherwise the price wouldn’t be that high, right? The auction price wouldn’t get that high if people weren’t paying it.

Joe Troyer: Give me a three if that makes sense to everybody. Okay? So are some niches just too expensive for Google pay-per-call? No. Does that mean that every Tom, Dick and Harry that you try to sell a high lead price to is going to buy your leads at that high lead cost? No. They’re not willing to be in the auction themselves anyways, so why are they going to buy leads from you?

Joe Troyer: Bret, I hope that that gave you an ah-hah moment. Okay? So, what we taught on the webinar and for everybody that’s watching this on YouTube and [inaudible] replay it, I’ll try to get you a cut of something from this webinar. [inaudible] if you could make a note for that. I taught basically how to benchmark the price so that you never undersell yourself, and that you always have an immediate opportunity to make money day one on a call-only campaign. So, what I see people doing in call-only is that they have no idea what it’s going to cost to fulfill and they go into some absurdly competitive niche like personal injury. Is that cost too high? No. But people just like they fucking guess. They flat out guess at what it’s going to cost to get a click and what it’s going to cost to get a call and inevitably, 99% of the time, they undersell the deal so then they go to run call-only and get calls through Google call-only ads and they literally eat shit, right?

Joe Troyer: Where they are literally upside down immediately. And on the webinar, we had literally hundreds of people telling us, “I lost a thousand bucks. I lost 5,000 bucks on a call-only campaign. I lost 500 bucks. I lost 2,000 bucks. I lost 750 bucks.” It is ridiculous the amount of money that has been lost selling deals like this. Right? So what I taught was a completely different way of how to sell a deal so that you can fulfill with call-only, but you can ensure that you are going to be profitable, okay? Or you can weed out the customers that you wouldn’t be profitable with.

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