Broken Link Building With Expired Domains

Broken Link Building

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Table of Contents

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Joe Troyer: Brian asks, “For broken link building, someone suggested I could scrape the links of an expired domain and then notify the webmasters that their links are dead, and hopefully get a link back if I supply them a link to relevant fresh content better than what the expired domain has.”

Joe Troyer: So, doing broken link building with expired domains. He said, “I’ve tried looking at Wayback machines to see what the original article was, and it doesn’t always seem to work. Also, I can’t afford H-reps right now. I’ve been using the free limited tools that seem inaccurate. Thanks again, buddy for these awesome AMAs.”

Joe Troyer: So first, understand that 99% of auction domains aren’t worth your time. Okay? Don’t spend a lot of time on any one site. Okay? You may find, maybe, one site a month that’s worth some deep investigation. So just limit your exposure, so to speak.

Joe Troyer: Second, broken link building, 100% works. 100. But it comes down to a few factors. So first and foremost, how many prospects do you have to pitch? If there’s no prospects to pitch, it’s not really worth it, right? If you can’t find any, it’s not worth it. If H-reps is going to get you better results than the free tools, which is going to give you more prospects to pitch, it’s worth it. Right?

Joe Troyer: Next up, do they like your pitch? Again, I would 100% recommend using H-reps to get the back links. Even if you have to just pay for the week or 14-day trial or whatever the current model is. There’s some kind of paid short trial or something with H-reps. I have an active subscription.

Joe Troyer: Then next, besides just going after broken links, you can go after mentions as well and that will help you get a bunch more. Taking this deeper, Brian, because I want you to be able to walk away with this and really run with it, high level with broken link building in general, not just with expired domains, understand that it is a numbers game. That this is one technique to get back links.

Joe Troyer: So the only way that it makes sense for you to mess around doing this, the absolute only way that it makes sense is to set up a process and walk away. At the end of the day, I’d probably shoot myself within a week of doing this if I had to do it long-term and I’m guessing you will too. So set up a process please. Hand it off, right? And walk away from it.

Joe Troyer: If I were you, I would also break this down into two positions. Two different people to protect yourself. What I mean by protect yourself is, make sure that somebody doesn’t get trigger happy with your dollar and with your pen.

Joe Troyer: First, the first position, all that they do is find websites that link to broken links and link to broken domains that are in the same niche or the same type of target that would link to your site or your client’s site. That’s all that they do. And you only pay them for results. Meaning they are on target, they make sense, and they’re within the quality range that you like.

Joe Troyer: Then second is you pay somebody just to do the outreach to them, pitching them, right? To use your link instead of the other person’s link. Then pay the second person a bonus, a bounty or something based upon the results. Have some very tight expectations with them. And at the end of the day, you’re paying somebody and you’re outsourcing overseas, even if you’re paying them five bucks an hour, you picked up a link or two a day. That is a fricking fantastic return on investment.

Joe Troyer: But again, the numbers game. There’s one technique to get links. You’ve got to be able to set up the process and walk away or it’s not worth it long-term.

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