Transcript
Joe Troyer: Okay. So, you guys are gonna fill in the blank here, right, with the niche. With the niche. With the niche. It’s funny. Everybody says this different. With the market. With the whatever type of businesses you guys decide to go after, right. And so, our cold email is basically gonna go something like this. We’re gonna call out the problem. Okay. And excuse me as I just kinda type and think away for a second, and then I’ll run through it with you guys.
Joe Troyer: (silence)
Joe Troyer: Ah, let’s see.
Joe Troyer: (silence)
Joe Troyer: Sorry for being awkward and quiet as I write this out. I’m getting close.
Joe Troyer: (silence)
Joe Troyer: Boo! Alright, guys. It’s like 99% of the way there. 99% of the way there. So, hey guys. So, course correct. I know you don’t know me from Adam. I couldn’t help but notice that you are running Google Ads, but you are not using Call Only ads. Essentially, they’re ads like this. And then, I show them a nice little GIF image, right, of you clicking on your phone, right.
Joe Troyer: Do a little recording session, or if you don’t know how to do it, outsource it. Fiverr will probably supply bots, right. Put in the search term. Do a search, and then click on a Call Only ad and have it pop up, and then hit the call. Okay, so you got the nice little graphic in there. Then you talk about why it matters. 33% conversion rate versus 10%. And then, you give them an idea with and without Call Only ads, what the difference would be in CPA.
Joe Troyer: And then, I’d say, “As you can see, Call Only has … You really should be using Call Only ads.” Okay. I’m running a new division beta program, and we decided to help one reefer in the greater Atlanta area to set this up, so should be very good. Atlanta area, set this up and manage it for free. Typical of a professional marketing agency that charges a setup fee of $1,000 and a monthly maintenance fee of $750 to do this.
Joe Troyer: I’d like to earn your trust and your business. All that I ask for is when we crush it for you, you give us three referrals and a testimonials where you give me a shot, and then I put my signature. Somebody says, “Any way you can show a sample GIF here?” I mean, Call Only ads GIF. So, that … This is exactly what I do, and I’d show an example like this if I was gonna outsource it, and then I’d tell them what keyword players to go do it for, right.
Joe Troyer: Literally that simple. Right? But basically, it would be this, and then somebody would click this and it would pop up, right. You guys can’t see that very well. Right? The picture would be this. Somebody would click on it, right. And with that click, it would pop up like you’re actually gonna call the phone number, and hit ‘call’, we call then start. That’s what the GIF would be, okay.
Joe Troyer: If you don’t know how to do it, simple Google tutorial will teach you how. So, now you guys know how to sell correctly, how to not screw yourself from a price standpoint, how to make sure that you guys are getting as much as you possibly can for each and every customer that you bring on. You’ve also pre-qualified them. You know how the customer is. You know if they’re gonna be a good customer. You know if they’re gonna be a pain in the ass customer, okay.
Joe Troyer: You know if you should even upsell them pay-per-call. Okay, this is it. This is how you do it. The 30 day market tests. If you are doing pay-per-call in any other way, form or size, you are fucking it up, point blank. Okay? Okay, what I want you to realize with ths is that every single time … Let’s back up for a second. Give me a … Man, we’ve used so many numbers today.
Joe Troyer: Give me an eight. I don’t think we’ve used eight. Give me an eight. If one of the things that you don’t like about being in the marketing industry is that you don’t have what you feel is a lot of testimonials or social proof, give me an eight if that’s true. Right? And I know that that’s an issue. And you guys like to sell results because it’s like proof in the pudding, right. It’s like, “I’m only gonna charge you when you get real results.”
Joe Troyer: I get it. It’s because you wanna be fair, you wanna be right, and you don’t know as well how to answer that question all the time, right. So, what I want you guys to understand is every time you give one of these away, a 30 day market test in a niche, you’re getting a case study. You’re getting social proof. That’s yours. That’s in your AdWords account. That’s your data. You can then show the next prospect, “Yeah, we just kicked off a campaign last week for a customer. A brand new 30 day test customer in Chicago in that market. And check out what we’re seeing.”
Joe Troyer: And you can literally show it to them. Every single time that you just simply give away a 30 day test, there is another case study. Okay? So, for those of you guys that feel like you can’t do it because you need the case study, you’re pitching something that’s freaking free. And for everyone that you give away, you are going to have a built in case study.
Joe Troyer: You guys, at the end of the day, to be frank it doesn’t really matter if you did a great job or you did a bad job, if you do Call Only, the math is on your side, right. Yes. Okay. And your prospects really don’t have anything to judge it against. Right? They don’t have that comparison. So, it’s like, “Oh, last week we generated … Over the last two weeks we generated 1 new roofing leads for this business.”
Joe Troyer: They’re gonna be like, “That’s freaking amazing.” Understand that they don’t know the numbers. So, how many of you guys think that this week, yeah, the beginning of next week you guys can give away from free 30 day tests? Scott, I’ll answer that in just a second. Yes, yes, yes. I need some more yeses, man. Motherfucker, if I did for four yeses, if I did this for four people only that are gonna take action, it would still be worth it, but there’s so many more of you guys. You better be telling me yes. Shit. Come on.
Joe Troyer: Freaking two hour webinar. Okay. So, what happens? So, what happens after pay-per-call in the 30 day test and you onboard the client? Well, you’re gonna still continue to run Google Ads, and you should be profitable week one. Why? Because again, you’re selling based upon the aggregate CPA, right. The CPA for the month versus the CPA for the last week.
Joe Troyer: And as long as you’re playing around with the bids and you’re saying like, “Oh, somebody typed in ‘iPhone water damage’, and we don’t do iPhone water damage. It’s water damage for houses.” Negative match that. If you just do some basic shit, your CPA is gonna come down. Okay. So, that means by the end your CPA, your cost per acquisition is gonna be less than it was the first week.
Joe Troyer: Okay, so when you sell it for the aggregate for the month, you’re instantly gonna be profitable when you resell that, and you get that retainer upfront. Okay. Now, you can go take that money and you can reinvest it.
