Transcript
Joe Troyer: Is there a much of a difference between PPC and call only in the setup and the keywords? Why use call only over PPC?
Joe Troyer: I mean first things first is call only is PPC. It’s just a specific ad unit. You are only showing ads on mobile devices. And the only action a prospect can take is to call you. So why do we use call only ads versus any of the other ad units inside of Google apps? Let’s see who was paying attention last week. Why don’t we do this versus just run a huge PPC campaign for them? Why don’t we do this? Give me some feedback in the chat. Let’s see who was paying attention last week.
Joe Troyer: Higher conversions, right? Lower cost per call. That’s exactly why. And you don’t need a website that converts like gangbusters, right? You need a landing page. Yes. You need it to be relevant. Yes. So you have a good quality score, but you don’t have to become a conversion rate optimization expert. You don’t have to pull out a landing page in your first set up with a customer. And a week, let’s say set up time, that’s converting like gangbusters. Trust me when I say the chances of you converting better on a PPC campaign, I don’t care what kind of conversion rate optimization expert you’ve got on your team, versus me running a call only campaign, I’m going to kill you every single time in terms of my conversion rate. Please give me a one if that makes sense. Please give me a one if that makes sense.
Joe Troyer: Now the caveat here is that this doesn’t work for every industry, right? If it’s not an industry where somebody is going to make a phone call to contact a local business owner, then this isn’t going to work. It also isn’t a niche that you should be going after in terms of pay per call. If a prospect isn’t going to make a phone call, you shouldn’t be trying to get paid with phone calls, right? But hopefully that’s an obvious thing.
Joe Troyer: Is it emergency only? No. Look at personal injury attorneys, one of the highest grossing cost per clicks out there, one of the highest local cost per click programs out there or niches out there. Personal injury attorneys are flooded with call only ads.
Joe Troyer: Yeah, so it might not work with your kitten hiking group Scott. Exactly. Exactly. Awesome. Fantastic.
Joe Troyer: Steve Adam is asking, again, how do we sell this and what if it’s less? Steve, I answered this from A to Z, I’m sorry, on the last webinar boss. We’ve got to continue on. Go grab that answer by going to YouTube and searching for the best pay per call training ever and I promise man, you won’t be disappointed. Great freaking training.
