Get caught up on what you might have missed in the month with The Monthly Reload. We hand-curate the best posts, news and videos of the month.
For the month of January 2015
Google sending notifications to webmasters with sites that are not mobile friendly. Is this a sign of a new mobile algorithm coming soon?
Reported new features headed to Twitter should be well received by both advertisers, publishers and the avid video consumer.
Social media and content marketing are among the biggest categories for marketing technology companies, while influence marketing, performance & attribution emerge.
Program targets national advertisers taps mobile exchange inventory.
SaaS startups are growing faster than ever before. Publicly-traded SaaS companies founded from 2008 through 2014 needed 50% less time to reach $50M than their counterparts founded between 1998 and 2005. I stumbled across this trend when looking at a different chart used in my S-1 analyses that compares the time to $50M for each of the 51 or so publicly traded SaaS companies.
Apple paid $10 billion to developers in calendar 2014. Additional statistics for the App store are:
“Kane here. Like most other digital marketers, I’m tired of new year prediction posts. But, I do like documenting where my mind is at on a number of content marketing trends so I can reference it from year to year.
This year the Content Harmony team & I are weighing in on content marketing trends that we’re bullish on, and trends that we’re bearish on in the future.
No crazy predictions here, just a snapshot of content marketing heading into 2015.”
Bullish: Mixed Format Content
Bearish: Marketers Failing To Embrace Change
Bullish: Selective Social Media Strategy
Bearish: “Buffet-Style” Social Media Strategy
Bullish: Structured Microdata
Bearish: Structured Microdata For the Sake of It
Lessons Learned Building an Open Source Product from $0 to $350,000/year in 12 months
This one was from a tool called Ghost. It’s a WordPress alternative that is catching major traction. Oh did I mention it’s built by the guy who built the WordPress User Interface??? Learn how they went from nothing to big-time ballers.
On marketing blogs everywhere (including this one), you hear a lot of lip-flapping about the importance of meticulously planning your marketing campaigns.
But what many don’t address is that marketing campaigns aren’t specific to product launches – if you want to achieve measurable results with your marketing, you need to treat every single one of your marketing activities as a marketing campaign.
Successful Marketing Campaigns: What If I Told You Meme
For every single project you take on to move the needle for your business, you’ve got to have a master plan: a set of clearly-defined goals, a finite start and end date, and a means of tracking your successes (and failures).
So what extra baggage comes with this “campaign mentality”? What’s the ideal order of operations? What extra resources will you need?
Here’s a step-by-step blueprint for planning and launching your next campaign – with a selection of hand-picked tools to help you through each step.
There are new ways to squeeze out more ROI.
Our 2015 rollout strategy is designed to explode your monthly visitors and leverage new cutting-edge digital advertising options for unheard of ROI. It starts with Google Display Network [GDN], AdBlade [AB], and Taboola [TB]. These three networks are commonly used by top media buyers because they provide massive traffic at a great CPC with precise targeting options. We recommend using these 3 networks for bulk clicks to your landing page.
Next, is the hottest new trend in retargeting; Video Retargeting. By using Google Remarketing lists and Facebook’s website custom audiences you can use Youtube ads and Facebook video ads to retarget your landing page visitors with short videos. We’re seeing double the conversion rates with video ads going to the same pages that other ads are driving traffic too. Use video retargeting as a way to recycle those bulk clicks into even more traffic.
Finally, just like you would use email follow up sequences to push people through your sales funnel, you can use Facebook website custom audiences, lookalike audiences, and Google remarketing lists to push your visitors through your sales funnel. Read on to learn how we use both of these to reduce shopping cart abandonment.
I’ve been blogging for around 10 years, so you would think that it’s easy for me to start a blog and gain traction. Although it’s true to some extent, it’s still difficult for me to start a blog from scratch.
A few months ago, I started my 5th blog on NeilPatel.com as an experiment to see how quickly I could get to 100,000 visitors a month.
Although I’m only at 28,109 visitors and 51,746 page views a month, I’ve been learning a lot. Here’s what I learned:
Do you know one simple way you can generate more traffic and sales? It’s actually by being transparent.
Being open about your business is a great way to gain people’s trust and loyalty. By sharing problems you may be facing, or by sharing your financial numbers (whether they are good or bad) will help you build a larger following.
And with that following, you’ll be able to convert more of your visitors into customers.
But don’t just take my word for it. Let’s look at some companies that share their numbers with the public to their benefit and how you can replicate their successes…
Many of the traditional channels for online content discovery are thoroughly understood and their adoption rates are high.
The readily accepted channels—from SEO and PPC to email and social media broadcasting—can deliver the best content to the right people at the right time.
Today, however, the Internet is experiencing a deluge of content, and many channels for content discovery are bloated. Estimates say that more than 2.73 million blog posts are written and published daily. Many industries are experiencing a content surplus, making it even more challenging for marketers to get their content seen.
Social media networks like Facebook and Twitter are adjusting their algorithms to ensure the least amount of organic visibility for brands, too. Traditional paid media, such as banner advertising, is becoming less effective year-over-year because banner blindness runs rampant. According to Solve Media, you’re more likely to survive a plane crash than click on a banner ad.
That sounds farfetched until you look at the results from the Nielsen Norman Groups 2007 eye-tracking study (shown below).
Another year in search has passed. It’s now 2015 and we have seen some major changes in local ranking factors since 2014, which I also expect to change greatly throughout 2015. For some, a new year means a fresh starting point and yet for others, it’s a time of reflection to analyze how successful your campaign has been. Whatever boat you’re in, make sure to sit down and read this guide.
In this guide, we will cover how you can have a successful local SEO campaign in 2015 starting with the basics and getting down to five action items you should focus on now. This is not limited to Google My Business and also includes localized organic results.
Reddit is still a relatively untapped social network. This interesting blog post presents case studies, strategies, and tips showing how to exploit Reddit to generate website visitors, business leads, and engaged users.
The majority of online stores fold because they’re unable to drive traffic.
For many starting e-commerce founders, there’s a nearly single-minded focus when starting a store that is almost entirely dedicated to finding and showcasing the right products.
The great e-commerce myth is that having the right products, a beautiful site design, and stunning product photography is all that’s necessary to get people to pull out their credit card and buy.
Now, to a certain extent, this could be true IF you’re launching your site to a group of people who are interested in what you’re doing in the first place.
However, the majority of stores aren’t launching to the right people if anyone at all.
Starting on such an unstable foundation almost pre-determines the site to become a beautiful mausoleum for products that never find an owner.
This forces the founder to scramble to find buyers – heavily discounting products and creating marketing communications that sound more like begging and less like a confident, trustworthy brand that knows what they’re doing.
We’ve all experienced our fair share of retargeting and there are good reasons for why marketers do it. Retargeting ads have a 10x higher click-through rate than display ads – and visitors subject to retargeting are 70% more likely to complete a conversion compared to non-retargeted visitors. All great stuff, but retargeting ads can as annoying as people who play music from their phone in public places. If you’re not using your retargeting opportunities strategically to provide value to your visitors or solutions to their problems, then you’re no good. You’re just noise. Here are five tactics you can start using today to get the most out of your retargeting efforts while still delivering value to your prospects.
Retargeting tactic #1: Unique segmentation
Retargeting tactic #2: Use old-school marketing tactics
Retargeting tactic #3: Reach your audience on a variety of retargeting channels
Retargeting tactic #4: Upselling and cross-selling
Retargeting tactic #5: Testing your ads
Do you know when the best time to write is? Is it morning, afternoon, or evening?
Just like you, I was curious, so I decided to do a bit of research. The answer I found shocked me.
Here’s what I learned…
Columnist Daniel Gilbert shares Brainlabs’ AdWords script that lets you set 24 different hourly bid multipliers, 7 days a week.
Ultimate suite of tools for Gmail. Faster scheduling, email opens, polls and surveys within an email, email templates and more.
Convert anything to anything.
Todos + Email + Calendar = Focus
This interesting article will show you how to set up your own free email referral program by using MailChimp, Zapier, and Mailgram. Why would you want to do that? Referral programs are usually used to gain an incredible number of users and customers. The blog post also shares the results from this strategies.
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– Proactive live chat. Second most largest sales channel that had a lead to opportunity conversion 50% higher than average.
– Warming leads through social. Using Facebook custom audiences to warm leads to our brand before doing outbound.
– Test different demo CTAs. Offering an incentive ($25 Amazon gift card) resulted in > 2X more qualified demos than any other CTA.
– Offer a free tool. Drove thousands of sessions and has to lead to many customers for us in the past year.
Another tactic we used is to just shift our mindset. Marketing at Bizible does not take a lead goal, only a revenue goal. We call this Pipeline Marketing (http://bizible.com/pipeline-marketing).
Austin Allred has been providing amazing case studies on how to actually drive traffic and gain leads. This time he focuses on Twitter.
Product launches are difficult. If you’re looking to JUST get started then LeadPage is probably you best option. Use this guide to launch a product using LeadPages.
Want the inside scoop on how columnist and former Googler Frederick Vallaeys manages his AdWords campaigns? Check out his Checklist for AdWords Success!
Discover here six different ways through which Gleam — marketing apps developer — was able to significantly increase the number of email subscribers collected via Gleam’s blog. The team tried different strategies for a 30-day period, and these are the results.
This article breaks down exactly how to calculate what you should be spending to acquire new customers, and suggests some tools that can help you along the way. It also links to a Google Spreadsheet where you can input your own numbers and automatically calculate your costs.
Getting started is always the hardest part, including writing a cold email to someone who doesn’t know you or your product. What’s the best first sentence or introduction you’ve seen or received from a cold sales email?
That’s all for this month! Looking forward to getting you Reloaded again next month.