Joe Troyer 0:46
I have great guests here that that I really admire, I like to ask them like what's the one book that you think has made the biggest impact on the way that you do business right as you look at roofer marketer like what's made the biggest difference? What book has made the biggest difference and why.
Jim 1:03
So the the book that's made the biggest difference in for roofer marketers, is the seven figure agency roadmap, I guess now Josh Nelson man that about I mean, honestly, that's the book that that's the formula that we emulated to build roofer marketers. So that's the one that that has, that one has been the most impactful on roofer marketers, specifically.
Joe Troyer 1:28
Perfect. So Josh, was on the podcast, we'll make sure to link that up in the show notes, and then also link out to his book as well. And when you just look at the way that you do business today, right, do any other big book recommendations? Right come to mind? Maybe not specific for for roofer marketer? Yeah, so,
Jim 1:47
I mean, I get I'm gonna Oh, I think I have, like, maybe a trilogy? Right. Okay. Gotcha. Right, like that. It started, you know, in the early 2000s with, with Robert Kiyosaki cashflow quadrant, so people who aren't familiar with that, it's, it's a conversation about being an employee, self employed a business owner and an investor, and the differences in mindset of each, and that really helped me to understand the path, right, you may start as an employee building a skill set, move into a self employed position, who a lot of us agency owners have been, right, we're not we're doing the work that we're, you know, and, and doing the sales and doing the account management and doing and doing and doing, and then, yep, the transition into becoming a business owner and to provide, you know, putting together a structure in your business and, and, and, you know, delegation and things like that, and then you know, where the end goal is, is to become an investor, right to, you know, the businesses that you build, you know, building up enough capital to where then you can become, you know, the, you can invest that money into, you know, into the future with it, whether it's real estate, or business or whatever you're investing in.
So that was it. And then, really, over the last couple of years, one thing that got me once one book that got me, kind of it was kind of focused on on things because I, I, for many years, I tried to be a perfectionist. And I, I always wanted everything to be right when I went when it when I wanted to launch a new a new product, or a business. And so the Lean Startup was was a one of those core books that, you know, it was like, hey, do something and test it. Right, and just let the market speak to you about what about what they want, and evolve what you do around that. And then I would say that, that, you know, love him or hate him the 10 x rule by Grant Cardone was one of those that cycle a psychological shift that it takes 10 times the effort to do what you think or that 10 times of what you think it would have taken. Right? If you think it'll make it'll take 10 phone calls, it'll take 100 and just having that mindset on a daily basis that it's going to take 10 times the effort that you think it's going to take puts you in a different place. Right. So that's kind of the 100 the trilogy there.
Joe Troyer 4:28
I like the trilogy, man, thank you so much. And and all of those great books instead of asking you to recommend three books, we do something a little different here. I want to ask you like what's the one book that's made the biggest impact on the way that that you do business, right, the way that you live your life the way that you look at your business.
Steve Toth 4:52
That's an easy one for me. It's a book called The go giver. And it's basically you know, a lot of the stuff that He talked about, you know, just basically adopt this giving mindset and that things, you know, come back to you. There's a just like five laws in the book, it's just a story about a guy who's like trying to make his quota and like some people that he meets along the way that teaching these like five lessons and you know, the couple, the two lessons I really liked out of it, or just the very first lies, offer more in value than what you take in payment. Like always, and that doesn't mean like underselling yourself. That means realizing that when you do that, you know, people want to work with you more people want to recommend you and all that kind of stuff. And then like, the other thing is like, so in terms of like, what you give, and what you're able to give, the most successful people are the ones that are able to scale the amount like they give. And so for me, you know, that's, you know, posting on LinkedIn and reaching, you know, you know, up to like, you know, five digits of 1000s of people, or through my email list, you know, just hitting a lot of people with with some value. So if you're able to, you know, start by giving on a small scale, like whether that's, you know, a comment in a Facebook group that really helps somebody, or, you know, able to, like scale it like myself, or people who are even, you know, much larger than me, that's when you start to basically create this network of people who have you top of mind, and are ready to recommend you at any turn.
So for me, it's never about, like sales, like sales, and like directly approaching people and giving like an elevator pitch. It's always about, you know, planting the seeds. And then inevitably, people just contact me and say, you know, hey, loved your posts on LinkedIn, or like, hey, so and so recommended you. Or, you know, I subscribe to your newsletter, I really enjoy your content, I've got this project, that stuff is really starting to almost overwhelmed me right now. And I'm just like, really careful about what projects I take on. And you know, doing that it's given me the luxury of like, only working with clients who I think are gonna have a really high probability of success. And also higher value one book
Joe Troyer 7:25
that as you look at your business, you think has made the biggest impact and why
Matt McWilliams 7:31
it's got to be such a such a cliche answer, but it's got to be influenced by Robert Cialdini. I mean, that book is. So I'm actually looking at a book that I'm getting ready to read for about the seventh or eighth time just to kind of go through it is how to win friends and influence people. That was that was the book that kind of got me started. What what chill Dini did was took that book and added for that part of my brain that kind of relies on the fact, like, I can read How to Win Friends and Influence People go, yeah, that that passes the smell test. But where's the psychological evidence for that? And influence has that.
So it's like the thing about influence, as well say about influence. It's the best marketing book ever written. It's not a marketing book. And it's the best customer service book ever written. It's not a customer service book. It's the best sales book ever written is not a sales book. It is the best parenting book ever written. It is not a parenting book, it is the best marriage book ever written. It is not a marriage book. that's saying a lot about a book. I mean, it's it's all about influence. It's all about persuasion, you know, and it's got. So it's got the nerdy stuff that really appeals to that nerdy side of me, you know, the, the psychological studies and all that. I'm going to geek out on that. But it's also got the practical applications. And I mean, that's it's, it's, it's also the book that led me into that world, learning about persuasion, learning about reading all of his other books. So it's like, if he hadn't written influence, I wouldn't have read Yes. And I wouldn't have read the small, big and I wouldn't have read.
Gosh, pre suasion. You know, I wouldn't have read any of his other books, I wouldn't have that. So, and it's been the lens through which I have read every other marketing or sales. And I read I mean, I've read at least 200, marketing, sales and entrepreneurial books. That book has become the lens through which I see all those and I see, like nobody's teaching anything that Robert Cialdini didn't write about, it's actually very rare. It's fascinating to watch like, oh, if you do your webinar this way, I'm like, yeah, that's the it's like page 82 of influence. Like, and I can remember these things, you know, Mike, yeah, he wrote about that. And, yes, he referenced what he wrote in influence, you know, so that's the book, man. It's got to be influenced, man.
Joe Troyer 9:42
Heck, yeah. Dude, that's awesome. This has been an amazing podcast night one of the best I've recorded so far. I just want to say thank you. And I want to wrap it with with one question, um, you've been a breath of knowledge and, and shed a lot of nuggets and a lot of tips through your journey. Over the years, I'm curious, at the end of every podcast, I feel like every host says, alright, Nate, you know, what's the number one book that you would recommend? Or what's the three books that you would recommend? So I like books. I'm a voracious reader, but I have a problem. I either, like read the first chapter, and I can't put it down. All right, read the first chapter. I'm like, yeah, I'm done. So I go through a lot of books where I read that first chapter, and I'm like, I'm done. I can't do it. And I've, I've, I've taught myself that it's okay not to read a book from start to finish, right. And I've gotten over that. So I was like to ask guests, right? When you look at the business that you've built, right, and you look at the life that you've built today, what's the one book that you think has made the biggest impact on the way that you do business, the way that you operate, the way that you see things and why?
Nate Hagerty 10:51
So I'm gonna say a book that you may have read, and that a lot of people probably haven't have not been in this world. Or they've written it off, because it feels like it's part of a brand. And it's not that interesting, but it's no BS, time management by Dan Kennedy. Have you heard that?
Joe Troyer 11:10
Man? I, I believe I have, but it was so long ago, it
Nate Hagerty 11:13
was so long ago, right? He's the Godfather. So yeah, yeah. Um, that book oriented me and how I was going to build and run a business and be a businessman. Obviously, the lazy answer is the Bible. Like, you know, I'm a man of faith. And so like i i, that influences everything that I do. And Dan Kennedy is a militant atheist. So it's, so that's, that's a fun combination, right? Um, but I love his perspective on guarding your time. And he was one of the forerunners of that concept for entrepreneurs, his stuff in general, people don't realize how much like gold is in there. The old school direct response guys, they knew what they were doing. So many of the gurus out there like are like intellectual, great grandsons of these guys. And, and they are midgets compared to these guys.
Because when you have to, what do you have to do? You know, direct response marketing, using direct mail, where everything that you send out costs $1, then you've got to dial it in. And that's the world that I started with. And when we were sending out these 29 page reports, and the eight step, direct mail sequence, that whole shebang right, those guys, like most of the internet marketing gurus now are like, spouting off the reheated leftovers of Dan Kennedy and Zig Ziglar, and Claude Hopkins, and Ogilvy and all these guys that had to do it in a totally different environment. So anyway, no BS time management for entrepreneurs by Dan Kennedy is it's a short book. It's like strong beer. But man, so
Joe Troyer 13:03
when I have a chance to to interview somebody on the podcast, obviously, I admire them. I like what they're up to. That's why we have them on the show. So I always like to ask guests, instead of asking you to recommend three books, which is I feel like is like what everybody does on a podcast, we like to do something a little bit different. And I like to, like looking at your business and your life. Now. What do you think has made the biggest impact? What book do you think has made the biggest impact on the way that you do business or the way that your your business is resembled and what it looks like today, and why?
Dave Jenyns 13:38
The one I'm going to recommend is the E myth. And that's probably just because it's you know, so central to systems, it's just understanding and getting to the point as a business owner, everybody realized, just because you can do the thing, because you can run the AdWords account and you do it really, really well doesn't necessarily mean that you can run an AdWords agency. And you've got, there's a range of other skills that you need to master. And the more I've done this, the more that
I've realized, it's actually oftentimes what holds you back is being able to do the thing. So I almost earn the the business owner to set up a product line in their agency for something that they don't know how to do, and purposefully not learn how to do it. So if I asked in the digital agency, a big breakthrough was we started selling video services under a sub brand Melbourne video production. I don't know how to turn on. I probably know how to turn on the camera but I don't know how to edit in Premiere and do all that sort of thing. So that meant I had to build that part of the business. Without me doing the theme. That's that's the biggest one and the emeth is really great at helping helping you to understand why the systems are so important.
Joe Troyer 15:04
I love that because you never end up with the monkey on your back. Right? You never end up being the one I'll just jump in, I'll just fix it because it'll be faster. You never end up in that situation because you don't know how to do it. So it's, it's a little controversial. I would imagine that some people to say that, but I completely get your viewpoint. And it definitely makes sense, especially from the systematizing type of roles and what we talked about and getting other people to buy in and to figure it out, to get them to help build out the systems and processes and get them to really help build the outcomes. In that context, man that makes it makes total sense.
