In this episode, Joe shares how you can create 52 weeks worth of email content in less than 24 hours. It’s a five-step process that you can swipe and deploy to build trust & authority and stay top of mind with your audience. Creating valuable content is a challenge. Joe’s simple framework will help you build a library of topics and ideas that will provide your audience with high-value content consistently week to week.
How to Create Content For Your Marketing Emails
In today’s digital era, businesses can leverage the immense power of email marketing campaigns to connect with their audience on a personal level. But creating email content can be a very tedious task for many marketers and businesses. The challenge lies in consistently generating valuable and engaging content while managing the logistics of sending out emails.
With Joe’s framework, you can simplify the content creation process. By breaking down the steps to create an email and strategically scheduling the send emails, you can overcome the hurdles of content creation and establish a consistent and effective strategy for a successful email marketing campaign.
Step 1: Identify Email Categories and Topics
- Break down the types of emails into categories of topics that you want to send out. For example, content emails with a conversion-focused PS.
- Consider various category ideas such as phone apps, computer apps, SAS apps, books, automations, electronics, workout, health training, tips and tricks, case studies, podcasts, YouTube videos, etc.
Step 2: Generate Ideas for Each Category
- Come up with a total of 52 ideas (13 ideas per category) for the emails.
- Use a simple method like drawing a vertical and horizontal line on a piece of paper and quickly brainstorm ideas for each category.
Step 3: Create Email Templates
- Decide on the structure and elements of the emails, including the body, subject line, tone (funny, matter of fact, etc.), inclusion of images, and length (short form or long form).
- Consider adding relevant images to increase click-through rates.
Step 4: Organize in a Google Sheet (Optional)
- Create a Google Sheet to organize the email content.
- Include columns for category, topic, subject line, problem, solution, and a link.
Step 5: Set a Schedule
- Choose a consistent schedule for sending out the emails to build anticipation and engagement from the audience.
- Consider the preferences and availability of your target audience when selecting the days and times to send the emails.
- Schedule the emails in advance, preferably for the entire year, using an email marketing platform or automation tools.
By following these steps, you can create 52 weeks of marketing emails efficiently and effectively
Keys to Effective Email Marketing
By building an email list and crafting engaging email content, businesses can drive conversions and nurture customer relationships. Here are some valuable tips to make your email campaign effective.
Building and Nurturing an Email List
The foundation of any successful email campaign lies in a well-crafted email list. By collecting email addresses from interested prospects and loyal customers, businesses can establish a direct line of communication. A growing and engaged email list ensures that your messages reach individuals who are genuinely interested in your products or services, increasing the likelihood of conversions and customer retention.
Crafting Compelling Email Subject Lines
An email subject line acts as the gateway to your content. It’s the first impression that determines whether recipients will open your email or simply delete it. Compelling subject lines should be concise, enticing, and relevant to your audience’s interests. A catchy subject line can significantly improve open rates and entice readers to explore the content within.
Designing Engaging Email Content
Creating visually appealing and well-structured email designs is crucial for capturing your audience’s attention. Use email design best practices such as eye-catching graphics, appropriate fonts, and clear formatting to enhance the readability and aesthetic appeal of your emails. Maintaining consistency with your brand’s visual identity reinforces recognition and builds trust.
Crafting Effective Email Newsletters
Email newsletters serve as a powerful tool for providing valuable content, updates, and offers to your subscribers. Craft newsletters that offer a mix of educational, entertaining, and promotional content to keep your audience engaged. Include relevant industry insights, company news, customer success stories, and exclusive discounts or promotions. Ensuring your newsletters provide value to recipients encourages them to stay subscribed and eagerly anticipate your next email.
Leveraging Email Marketing Tools and Services
To streamline your email marketing efforts, take advantage of email marketing tools and services. These platforms offer features such as automation, segmentation, and analytics, enabling you to send targeted and personalized emails at scale. Explore popular email marketing tools like Mailchimp, ConvertKit, or ActiveCampaign to maximize the effectiveness of your campaigns.
Implementing Best Practices and Tips
To optimize the effectiveness of your email campaigns, implement these email marketing tips and best practices:
- Personalize your emails by addressing recipients by their name.
- Keep your emails concise, focused, and scannable for easy consumption.
- Optimize your emails for mobile devices since a significant portion of users access emails on smartphones.
- A/B test different elements, such as subject lines, email designs, and calls to action, to refine your strategy.
- Segment your email list based on demographics, preferences, or purchase history to send targeted content.
- Regularly analyze email metrics (open rates, click-through rates, conversions) to measure success and identify areas for improvement.
Resources Mentioned
- Adjusting to new buyer habits {0:33}
- Breaking down emails into categories {3:52}
- Creating the template and character of your emails {6:56}
- Engaging with your core group of subscribers {9:25}