In this follow-up episode with social media influencer and branding specialist Los Silva, Joe gets to dig deep into another facet of Los’s expertise – Team Building. Los is a master team builder. He’s been together with his core for almost a decade. Today we get to learn Los’s secret to building a team that’s hungry for success, highly motivated, and stays together for the long run.
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Joe Troyer 0:46
Man when I think about your team, right, I think man, like Who would have ever thought it but like, dude, you become like the master team builder. Like you've gotten this core team that's been with you for like, what, like a decade almost. I mean, it's kind of ridiculous when you think about it. So would you share? Would you share with everybody like, what, what your team looks like these days, maybe kind of how it's structured. And then let's talk about like, just longevity? And like, how do you keep them happy? How do you keep them striving? For more? Let's have a talk about your team. Yeah. So
now what it looks like now is we have an office here, and there's seven people that work here. No one else can work in this office. And that is I'll explain why. Overall, we're like 30 people with all brands and stuff like that, and then some outsourcers, I won't count them because that doesn't count. But everything else is distributed. And we started, we used to have like 15 people here and some outsource stuff. But the culture here is, like you said, the people that are here have been here for eight years. And so we started just kind of like, for starters, I'm just super transparent, right? I'm super transparent, I'll be like, Hey, this is what we're making. This is what I want to make. This is what you guys can get to make if you do these things and grow here and grow there. And I've always like painted that real picture. And the good thing about it is like, I've never lied, even in bad months, like I bought, you know, I bought some people out and I told them, like, this year is gonna suck, like, I got to pay for all this. And there, it's going to be less than you made last year. But I promise that next year, it looks this way, if we can all just kind of keep our heads afloat and like, make this choice together. And it did. And you know, they hated it. Then I was like, dude, I told you guys, but now, you know, moving forward from those years, like they've consistently grown and stuff. And I'm always I do quarterly, I do bi yearly now just because COVID and stuff, but we do quarterly retreats with the main people. And it's always like, I always want like their goal to like, I never think about how much money am I gonna make? I think about like, how much money can I get Jackson this year? How much money can I get malby. I know logically that if they make a ton more money, I'm going to make a ton more money. And they know too, and it's okay. And the other thing is like taking time, you know, I spent a lot of time when we were learning ads, like we learned ads together. And we're learning funnels, like I went back to basics. And we're learning funnels together all we learn everything like in timed sequences here, like we turn on the TV, the big TVs, like we learned together, we take notes together, we have meetings about it together. And so I think that's helped us a lot. And then the last thing that I'll say is, you know, no one wants to work for you. They want to they want to work for themselves. But they need to understand that there's entrapreneurs inside of organizations that are just as important and entrepreneurs. And I'm pretty big on telling people what my skill sales, skill sets are not where I want to move, and moving people into things that matter for them is very important. And sometimes they're not going to be ready when you're ready. You might have an expectation of like, I want Peter to be the director of this and like push him and he might not be ready. And you you maybe haven't asked him like what he wants. He might just be like, dude, I'm good here. And maybe you need to get john to be that. And Peter might be totally fine. If John's his boss, he wants to work and not work at five, not show up on weekends, not do anything. And john might be like, Bro, I want all of it. I'll work Saturday, Sunday, Monday, Tuesday, this is my passion. I have no other thing like, boom, let's go. And so you really have to take other people into consideration. Most people when they start entrepreneurship, including me, it's selfish. It's like how much money can I take from every single business from every single thing and grow? And now that I'm getting older, I'm like, how much can I give them to consistently build things that pay me and not have to kill myself and give them a great life and a great lifestyle and like something that makes them happy and secure them in longer terms as well.
Joe Troyer 4:37
As often in curious, like you knowing what I know about your team. None of them were marketers to start right
now. They were club promoters, bartenders cut hair.
Joe Troyer 4:52
So you turn them into marketers, which is pretty crazy like to think about like your team members. I would never have thought that if I just met them today, right? You just had that event and somebody just showed up and like, not them, they would never know like their history or thinking different. They would just be like, they're professional, like media buyers, they're experts in their field. So it's funny to see the background. If you had to start all over right, you have the infamous question here. You have to start all over hiring your team, would you do it the same way again?
Yeah, yeah, I would, because I have loyalty that no one else has. And I think you build that from scratch. Like, you can't bring in the director of something from before or some skilled guy from before, because they have their other preconceived ways. Like I did it here this way. You can't build it together, you work for us, it was more black and white like this is this is that. And even we've tried to hire people, talented people from other organizations. And it becomes like this, like, no, this is how I did it there. And the reason why you don't work there anymore. And so you know, like, for us, like, one of the I think, big skills I have, it's not even a skill, like, I'm just empathetic. And so like, I really believe in trying to groom and help and support people and stuff like that. And it's always showed up in a positive way. For me, whether it's with business partnerships, or, or friendships, or people that work here, team members, etc. Like, you can smell that I'm like, being legit. And like I mean it and stuff like that. And you can only get that one that you see people start from the beginning. And so if I had to do it again, I think I would, I would totally do it the same way that we did it before.
Joe Troyer 6:29
So if you did, like, if he did it the same way as before, like, what are the type of people that would you would look for? Like, what's the avatar? What's the mold? What are the what are the things that your core team members, your core, like 567 people will have in common,
they all want more, they all have a desire to be not only not only money, but like they want to be the best version of themselves. They think they're better than what they are today. And they want to go see what that other person looks like. They don't have ego in the sense of like, they don't have expectations of like, I'm this and I should get this, like, plenty of times I can break that and be like, No, you deserve this. Here's what makes sense. Like, they're very, they listen, and they listen from the start. And so I would, I would get someone who listens with little to no ego, but he goes always everywhere for all of us. And that just has a desire to like, figure himself out or herself out. More so than like skills. And that has had, like some sort of background in like hustling, right, like clip, promoting videography, like little things like that, like you've hustled to try to like make money. So it means like you're willing to put in time and energy and stuff I talked to like a genius who's like, had like, one or two jobs and you know, is like very passive and be like, there's gonna be a conflict here. Also with my personality, I'm an intense guy. And, and so I need somebody to like, understand that and be cool with it. Because I can be cool or intense. I kind of like don't have a middle. And you know, I tell people now when I actually don't even hire people anymore. We have a CEO for the agency. And it's changed a little bit on like, who we hire. But if I had to start, I mean, I named the company savages because I wanted to, like, technically like, put like a mindset of like, we're monsters like we're killers. Now that we've grown. I don't think that that's a good fit for like how we think and our beliefs. And we want long term. So we're changing the creator agency and stuff. Because that mentality doesn't work for a bigger group of people for real leadership. That's a hustle, get money mentality. And we got that. Now we're changing the name because I want to build leadership, bigger organizations and stuff like that. So I thought it made sense to make the switch because it's psychological as well.
Joe Troyer 8:40
Yeah. No, for sure makes a ton of sense. When it comes to training and onboarding. Are you the type of person like let's, let's onboard them over time, one step at a time are you just like, man, throw the fucker in the deep end. And let's see if
we throw him in. The other thing that I do is, I mean, I'm lucky to have a ton of like, super skilled friends so they can jump on calls with us and stuff. But I'm also not afraid to go hire someone to do his job and be like just shadow that like to go shadow Nick who's nature go shadow like someone else. And like, let's go pay them for calls. Like, let's get them you know, I've spent I've spent money on bleaching products, not for me for them. You know, just be like, here, do go do this, like 15 grand on like video marketing, like let's learn this, let's learn that, you know, and I'll take the calls and we'll learn it together and then I'll kind of like slowly fade away cuz it's not my thing. I'm not gonna go do it. I need you to go understand it. And I think people care when you invest in them that like it shows like, I'm not here for like an hour. Like, I'm putting a lot of money into this so you can get good at this stuff. And consistently be growing. I think people are afraid to like, you know, we have agencies and we hire agencies sometimes like better control because we don't know what if someone's killing it. Like what if that's a new strategy that we're not applying, you know, it's a great like, really understand, because even sometimes with like friends, you'll be like, hey, jump on a call. Sure. But like it's just thoughts. When you paying someone there's gotta be a result. You know?
Joe Troyer 10:03
Now for sure, thanks. Perfect.