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How Marketing Agencies Can Create Flourishing Internship Programs with Madeline Weisburn

In this episode, Madeline Weisburn, a marketing intern from Walsh University, gives us a college student's perspective on how marketing agencies can maximize the talent pool from universities and create successful internship programs.

Madeline is a junior honor student taking up marketing and communications. She's currently an intern with the Walsh University Career Center and the President of the Walsh Chapter of the American Marketing Association.

Topics Discussed

Madeline's Student Background 1:44

Why Madeline Decided to Major in Marketing 2:18

Madeline's Role in Various School Organizations 3:51

Madeline's Internship Experience  4:37

What an Attractive Internship Program for a Marketing Company Looks Like 6:07

Pay Rates for Interns 10:10

The 3 Main Types of Internships  11:11

Internship Horror Stories 14:12

Realistic Time Commitments 15:22

Getting Good Feedback as ad Intern 17:55

How Students Look for Internship Programs 19:04

Madeline's Current Search for Internship Programs 20:52

Career Prospects After College 22:04

Madeline's Book Recommendation 24:23

People and Resources Mentioned

Podcast Transcript

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Posted on

November 1, 2021