How to Maximize Lead Volume Once Ranked in Google with Joe Troyer

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In this episode, Joe will share the most effective strategies to leverage your Google ranking and take your lead generation efforts to new heights. From harnessing the power of customer reviews to building local landing pages and optimizing conversion rates, Joe we’ll delve into the key tactics that will help you maximize your lead volume and propel your business forward.

Topics Discussed

  • Setting up legal
  • Creating an amazing offer
  • Coming up with upgrade packages
  • Leveraging Done For You Giveaways
  • Nailing your message

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Joe Troyer 0:41
How do I maximize the lead volume now that I'm already ranking in Google? Like, how do I maximize the leads that I'm getting? How do I make the most of the leads that I'm getting. And so I wanted to walk you guys through exactly how I would actually handle this. So first and foremost, like, at the end of the day, the big thing that's going to be the 80/20, so to speak, if you're ranking in Google Maps, becoming the dominant player in Google Maps is going to be the biggest win, right?

At the end of the day, if you're already ranking inside of Google Maps, this is going to be bar none the thing that gets you the most volume, because you're already there, you're already ranking. So just becoming the one that gets all the clicks, right is gonna, by leaps and bounds, crush everything else that you do. Okay, so implement a good review campaign. And guys, this can be simple.

I see way too many people like, overcomplicate this, like to death. So I'll give you guys an example here. If we we go to Google. And we do a search for Kline home exteriors. This is a company whose reputation I help them with, okay, they are located in a very small area, the town that they're in, like, isn't a big deal. The the county that they're in, let's even look up the the population for the county, I mean, guys, it is tiny, 43, 44,000 people, right? So for them in that county to have 59, essentially five star reviews, like they have an aggregate rating here of 4.9.

They crush every competitor, right? And when you do a search for them in Google, look at look at what comes up. Like do you think that this is a trustworthy company? They absolutely frickin obliterate everybody when it comes to reputation. Okay. Most of this is from Google. Okay, you can see here, the concentration now is Yelp, Mike. All right, you guys have done a great job, you're, you're kicking everybody's button, everything except for Yelp. So Yelp need some help.

Joe Troyer 3:08
But this should be the goal, right? That you're absolutely dominant. Okay, and they are okay. And the only thing that they've done is they did one big push to get reviews. Now, I'm not saying that, that's all that you should do. But to get 59 reviews and have a 4.9 aggregate rating, right? took one initiative and one conversation with the employees in the company to get this done. No ongoing software expense, nothing else, right, like, and they got this review. So the strategy that they used was very simple, right? text your best customers, the customers that know like and trust you in that frickin love you and only them, and we're going to text them.

And inside the text message, we're going to plead for help. We need to show that we're like bleeding and we need their help. And we need to ask them to help us and then give them the link to go leave a review. Right? So the meeting could say, hey, Patti, or Hey, Doug, or Hey, whoever the customer is, right? And your text message, was meeting with the marketing team today. And we realized we have a huge problem. Our lack of reviews is severely hurting the number of jobs that we can take on right now.

And no matter what we do with marketing, it's just not going to be as effective. I really need your help. If you could take just 30 seconds and leave me a review. I'd really appreciate it. That's it and then a link that takes them to leave a review. Right? This is what you want. That bar none is going to give you the biggest wins That bar none, okay, you need that four and a half plus aggregate rating, and you need to crush everybody else in terms of reviews, and you need to take the owner and get him invested in it, get his buy in that that's gonna make a huge difference in the business that they do. And then it'll trickle down, the owner starts doing it.

He's gonna be harassing all the sales reps, like, dude, I got 10 reviews today, what have you done? Right? when that starts happening, and it becomes a big push from the owner or operators of the business, right, very quickly, you're going to be able to get reviews, this company went from having like, two reviews, two five star reviews in Google to having like 35 in three or four days, okay, then next, what happened is they they really made a push for the sales people to help bring on more reviews.

Okay, and I would say like all of the reviews, except for maybe three or four, right came in about a two to two, two and a half week time period. Okay, so this is an easy thing. And this should be guys something that I don't care what you're doing for your customers, this shouldn't be something that you do for each and every one of your customers that you help them with, because this is just so damn simple.

And it really will make a huge impact. Okay, so the next thing then, is you want to build out local landing pages, or what I call city pages. And ultimately, at the end of the day, this is going to allow you guys to rank multiple times for the same keyword. Okay, so we're going to build out if our, if our homepage is ranking for Chicago roofing, we're going to take all of our services pages, and we're going to take the service page, and we're going to build out for each and every service that we have, or collection of services like roofing, we're going to build out a page dedicated to each of the locations or markets that we serve.

And so this is gonna allow us to go deep and get a lot more rankings. So most companies that I talked with, I would say, probably 90 or 95%, of companies that I speak with, that have good SEO, they haven't went to the length of building out local landing pages, or what I call city pages. So this is like these are two huge, low hanging fruit items that you guys could just crush for a local type of SEO or marketing customer that you have. Let's see. So once you're up there, and once you're ranking, right, ultimately, it should be obvious, folks. But you really start, you really got to start to invest in landing pages, and conversion rate optimization, right?

Like, you should never do that first. I believe that you should get traffic coming in first, you should benchmark your CPA, your cost per acquisition, your phone call, and then ultimately or lead form. But then ultimately, you want to benchmark the other stages that a customer goes through in terms of actually converting and any business turning that lead into revenue. Right? Whether It's

Your company as a digital marketing agency, right, where you're getting a lead in that you cold email, then lead came in, they requested a strategy session from you, then how many strategy sessions Do you have to get on to actually close one? How long does that take? And what's the average customer value? Like we all have to know that data, okay, and doesn't matter the business model, but then once you get the traffic and you start getting people to actually convert into buyers, then we need to start really tightening down the hatches and perfecting the process.

Okay, and the big win is landing pages and conversion rate optimization, folks at the end of the day, it's not out of sorts, or it's not out of the norm, invisible PPC for a customer to come to us with a landing page and a an existing Google campaign. And for us to look at the account and say, Yeah, like we should really, you know, split tests or we should really build out a new landing page for you. We think we can improve conversions. It's not normal for us to double the conversion rate, right?

I mean, doubling conversion rates drops our average cost per lead in half, right and doubles, doubles how many leads we're pushing into the funnel. Like that's frickin insanity. When you think about what, what that's really worth to, again, your business, a client's business, it doesn't matter. Like that's huge. A big push here. Can quite literally trip quadruple a business, I want to say overnight, but that's really hypee. Right? But that could triple or quadruple a business just hitting on these three different little quick, easy to execute projects, right in terms of 80/20 and really highly leveraged and maxing lead vault maximizing lead volume once ranked in Google. This is it folks. Like these are the big levers that you're going to be able to pull.

 

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