In this episode, Joe Troyer shares expert tips for ranking multi-location businesses in local search. If you’ve mastered ranking a single website for local SEO, you’re already on the right path to targeting multiple locations. Joe will guide you through the essential steps and key points to ensure your success in this endeavor.
Optimizing Your Google my Business Listing
Optimizing your Google My Business (GMB) listing is the first order of business for local search because it significantly boosts your local visibility. By creating a comprehensive and well-optimized Google Business Profile, you provide potential customers with essential business information like address, phone number, and business hours, making it easier for them to find your business.
Streamline Your Multi-Location Management
For businesses with multiple locations, GMB offers a valuable feature to manage multiple locations under one Business Account. This allows you to showcase all your business locations efficiently and optimize each listing separately. Customers can use Google Maps to find your business quickly, and engaging visuals like images and videos on your Business Profile create a positive impression.
Enhance Rankings and Trust
An optimized GMB listing not only improves your local search rankings but also fosters trust and credibility. Positive customer reviews and prompt responses to queries demonstrate that you value customer engagement. Moreover, the valuable insights provided by GMB help you understand how users find your business and interact with your Business Profile.
Cost Effectiveness
The best part? Optimizing your GMB listing is a cost-effective marketing strategy that sets the foundation for a successful local online presence. It ensures that customers can easily find your multiple business locations and enhances your chances of standing out in the competitive local market. So, don’t wait—take the first step and optimize your Google My Business listing to find your business in the local search spotlight!”
Best Practices for Ranking Multiple Locations in Local Search
By implementing he following steps and best practices, businesses with multiple locations can improve their chances of ranking for their main keyword phrases in each city they serve:
- Put each and every location on one website: Consolidate all locations under a single domain or website.
- Use individual pages or subdomains for each city: Create a corresponding page or subdomain for each city you want to target. For example, yourdomain.com/city or city.yourdomain.com.
- Include NAP (Name, Address, Phone Number): Make sure to include the NAP information for each location on its respective page or subdomain.
- Use unique addresses and phone numbers: Each location should have its own distinct address and phone number.
- Embed Google My Business (GMB) map: Embed the map of each location’s GMB on its respective page or subdomain, along with driving directions.
- Link to the GMB account: Link directly back to the corresponding GMB account from each page or subdomain.
- Optimize each GMB separately: Treat each GMB listing as a separate entity and optimize it individually.
- Use location-specific content: Ensure that the content, images, and geo-tagging used in each GMB listing are relevant to the specific location.
- Avoid questionable SEO tactics: Refrain from engaging in grey hat or black hat SEO techniques that could potentially harm all the locations if one domain is penalized.
Topics Discussed
- One Website Approach
- Having Sub Domains for Each Location
- The Basic Info That You Must Publish