How to Build a Lead Generation Funnel with Joe Troyer

Joe Troyer

This is the key to major scale, if you can take somebody from cold traffic, right to a value video, to booking a, like a value video VSL to booking a strategy session, right or console. And you have that math figured out and you know how to run the ads and do everything that that is a major key to scale it. Can you do it for cheaper than Facebook? Yes. Can you do it for cheaper and scale? No. Right?

Like, we could take that same funnel, take that same funnel? And we could do that with cold email. Right? So we could send a cold email, right? And then we could send somebody to our VSL, right, and then have them opt in. Right, but it's not as easy to scale. And it's not near as programmatic as it is with Facebook, right.

So you're not going to be able to scale up scale near as hard or near as fast with cold email in my opinion, than if you had dialed in Facebook. Okay, just my own personal opinion. So you can do Facebook, you can do a cold email, you can even do voice drops, right, but then you can send them to your VSL page, your value video page, right, where you have a headline, okay, don't overcomplicate this page, make it easy, okay, so you're gonna have a headline, then you're gonna have a video, okay, then you're gonna have a button.

Right to to them, but the consult or the strategy session, okay. So I mean, we've basically, I've always taught, like this method, so to speak, right? So cold email, voice drops, Facebook, etc, LinkedIn, prospecting, right to a video like this, and then a consult, or directly from here to a consult. And it works really, really well. But I think that you can do is to get started 100%. But I think long term, this is what's going to scale that for us. Right. And if you can learn how to break the Facebook code, right, you're going to be able to scale to multiple verticals. So when you're done, and you've built a million dollar business, and roofing,right, using this funnel, right, now, you're going to be able to go after each back, right now you're gonna be able to hit the next service business that you want, right?

Now, you're gonna be able to hit siding, and you're going to be able to hit debts, you're going to be able to start doing, you know, going after another niche that's related like remodeling, right? Like, if you're gonna figure out how to make it work with paid traffic, right, you're going to be instant traffic sources, so to speak, you're going to be primed and ready to really scale. Okay. But, you know, for disclaimer purposes, you wouldn't have to start here, right, you could start doing cold email, and you could start measuring your effects here. So you could start measuring, like, you could start measuring your clicks, okay, then you could start measuring your bookings, right? How many people booked the console, you can start then measuring the attendance. And what I mean is, like, one in five probably is going to book right once they land on this page.

Okay, you're gonna have to figure out, you know, if you send 10 emails, how many is going to click it? Is it is that one in 10? Is it one in 15? Is it one in 20? Okay, then the attendance like you're gonna have probably a 75% attendance to your actual consult call, not everybody is going to show guy and that's with you inserting some marketing automation for like appointment reminders, then you got to figure out your conversion rate. Okay, so you should have roughly just following the systems and trainings and things that we put together and how I've mentored people following this exact process, you should see a roughly like one in five, or 20% conversion rate on these right, then you need to know your average order size, or your average order value.

So let's say that this is like it's 1000 bucks a month, and the average person sticks with you for seven months. That's seven grand. Now what you want to do is you want to start working this map that works right, or backed up, right, so 7000 divided by 20 times 20% times 75% times 20% times 10. And you want to understand what each click is worth you what each book is worth, you want each attendance what conversion rate and what happens Order value. And when you start to look at it like that, like a real funnel, like you were paying Facebook per click right, you're gonna start to really maximize your funnel.

Okay, so there's nothing wrong with waiting a month for Facebook, right? Start this now that's fine. But really start tracking everything and make the commitment to track everything. So that once you start with Facebook, or once you move to Facebook after cold email, now you know all the metrics that you've figured out the puzzle is exactly how I would do this. And just keep it simple. Good stuff, guys. G

ood stuff, good stuff. LinkedIn could be a strategy. I would focus on one of these at a time though, if I were you. And it doesn't mean long term, you have to do that. But get one working at least to some degree. Let's say that you start with email, you get email working, then you can add LinkedIn. Right? You could do that and Facebook organic, and then you can do Facebook paid. And one little neat nifty trick.

If you guys are doing LinkedIn prospecting, and you're also doing Facebook ads, or at least Facebook retargeting is when somebody has a connection, or agrees to your connection request on LinkedIn, you can automatically shove them into a custom audience on Facebook, and then you can start running ads to them. So what does that mean?

When somebody connects with you, and they're your target demographic, you automatically throw them in an audience a custom audience on Facebook that then start showing ads to them. Okay, push them into your funnel. Okay, so this is super, super effective way to start getting consults really, really cheaply as well. ​