A Step-by-Step Guide to Building an Email List for Marketing with Joe Troyer

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Building an email list is a crucial aspect of any successful email marketing strategy. It allows businesses to establish direct communication with their target audience, engage potential customers, and drive conversions.

In this episode, Joe will provide you with a step-by-step guide to creating an effective email list, which are the exact strategies that helped him build an email list that’s 50,0000 subscribers strong.

Key Takeaways for Effective Email Marketing and List Building

Here are the key takeaways form Joe’s expert insights on email list building and the importance of mindset in the process:

The Right Mindset

Adopting the right mindset is essential for successful email marketing efforts. Recognize the value of email addresses and the potential revenue they can generate for your business. Consider the lifetime value of a customer and be willing to invest in acquiring quality leads.

Simple Math

Calculate the average worth of a customer by assessing your core offering and its pricing. For example, if your SEO services are priced at $1,000 per month, with an average customer retention of 12 months, a customer is worth $12,000 to you. Understanding this value allows you to determine how much you can spend to acquire a lead and optimize your email marketing campaigns accordingly.

Joint Ventures and Webinars

Joint ventures and webinars are highly effective methods for building an email list and maximizing your email marketing efforts. Collaborate with individuals or companies that already have an established email list in your target market. Partnering with them allows you to reach a wider audience and gain access to potential customers who are already interested in your niche.

Step-by-Step Guide to Building an Email List for Effective Email Marketing

Here are the valuable strategies and steps that helped Joe build an email list of 50,000 subscribers:

Step 1: Define Your Target Audience:

Clearly define your target audience for effective email marketing. Understand their demographics, interests, and pain points. This information will guide you in creating personalized email campaigns that resonate with your audience.

Step 2: Optimize Your Website for Lead Capture:

Strategically place opt-in forms, including pop-up forms and landing pages, on your website to capture email addresses from website visitors. Ensure your forms comply with data protection regulations, such as the General Data Protection Regulation (GDPR), and clearly communicate the value subscribers will receive by joining your email list.

Step 3: Create Compelling Landing Page and Lead Magnet:

Develop valuable lead magnets, such as e-books, guides, or exclusive resources, that provide valuable insights to your target audience. Create dedicated landing pages that highlight the benefits of your lead magnets and encourage visitors to provide their email addresses in exchange for access.

Step 4: Leverage Social Media:

Promote your lead magnets and encourage email sign-ups through your social media accounts. Craft engaging posts and advertisements that highlight the value of joining your email list. Direct your social media followers to your optimized landing pages for conversion.

Step 5: Choose an Email Marketing Software and Email Service Provider:

Select a reliable email marketing software and an email service provider (ESP) to streamline your email marketing efforts. These tools will help you manage your email campaigns, automate processes, and track customer data for improved targeting and personalization.

Step 6: Nurture and Engage with Your Email Subscribers:

Once you have email subscribers, focus on building a strong relationship with them. Provide valuable content regularly, segment your email campaigns based on customer data, and personalize your messages to cater to their specific interests. Continually demonstrate your expertise and exceed their expectations to keep them engaged.

Step 7: Continuously Grow Your Email List:

Consistently implement the strategies mentioned above to attract new subscribers and grow your email list. Monitor your email marketing campaigns’ performance, make data-driven improvements, and adjust your strategies to optimize results.

Topics Discussed

  • Having the Right Mindset
  • The Average Worth of Each of Your Customers
  • Leveraging Joint Ventures and Webinars

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Joe Troyer 0:29
what has worked best to create your email list and this is a good one. This isn't about, you know, typical Google ads or YouTube ads or cold email or picking up agency clients. It's a it's a broader question, and I like it. So we've built an email list now. mailable, about 40. build an email list of about 40,000 people. And that's our SEO, in advertising lists, so to speak, right? A lot of SEO is though, for sure.

And I think that the thing that has worked best to create our email list isn't a specific method. What has worked best, I think, is the mindset that you got to have when you're building an email list. So whether you run a software company, whether you run an info marketing company, I've obviously ran both of those, whether you run an agency, I've ran one of those as well, right? I think that your perspective, and your mindset is the most important about building an email list.

And yes, if you build a local agency, I do think it's very important, or any type of agency to build an email list. Okay, so I think that the most important thing when building an email list is having the right mindset, and really understanding what a lead is worth you. Right, so let's do some like very simple math. So I'm gonna make things not very complex, right? And just have some very, very simple math.

Let's say that you sell, let's say that you sell SEO services to local businesses. And your average customer is worth $1,000 a month, right? That's the core offer that you provide. I'll do SEO for you for 1000 bucks a month. All right. Very, very simple. Guys, that's the low end, I wouldn't charge anything less than $1,000 a month for a core offer, if I was running an agency. Okay, so 12 month contract term, right?

Let's say the deal is worth $12,000. To you. Okay, there's easy ways to turn that into 24,000, or 36,000, with auto renewing contracts and everything else. But let's just do simple math, let's dumb it down. Let's say that a lead will stick with you on average for 12 months. So $12,000 a year is what a customer, a customer is worth you, Natalie, let's say that you convert one in four customers, right? Or one in four prospects into a sale.

Right? What is that every prospect is worth roughly $3,000, every lead is worth $3,000. That's crazy. So I think at the end of the day, you got to have the mindset to really understand what that lead is worth, and you got to be able to be willing to spend that amount of money. Everybody talks about that, right? Like, what can you afford? What's the lifetime value, but you really need to like sit through it and think about it and really do the math. And what you're gonna find is you can afford to pay a whole lot more money than you've probably been willing to in the past or that you've really thought about.

And so at the end of the day, whoever can spend the most money to acquire a lead is going to win in business. Right, because you can just gobble up all the market share. To be more direct, though, that really answer your question. The thing that has worked best to create our email list at the end of the day is joint ventures and webinars. Right? Partnering with people that already have a list. Okay, when I got into, for example, the software business, I partnered with a company to promote our product.

Okay, my first $80,000 in sales and my first let's call it 200. paying customers came from joint ventures immediately put cash flow in my pocket, paid for the software and literally had a business from that first joint venture moving forward and was profitable.

Joe Troyer 4:29
So joint ventures and webinars right when you can speak one too many are frickin fantastic. So look for associations that you can help for those of you guys that own agencies and again are looking for you know how you can leverage one to many do webinars right? And go find people that are ready serve your customers, right go partner with a web design company that only speaks to and only works with attorneys if that's your niche.

Right, there's people that already have your customers out there, right that want to make a deal with you that need your solution, they just don't know that you exist yet. Right go find them right and make them an offer they can't refuse make them want to work with you and want to promote you. Um, and a lot of markets a 30% rev share for like software, for example, is is good people like, I would recommend though, like giving more, make it a no brainer, right make them want to promote you make them want to promote you once a quarter may want to make them want to promote you every other month, right? Make it a no brainer so that you gobble up market share as fast as possible.

And then on the back end, once you have that customer once you have that prospect, create and build more goodwill and value than anybody in the marketplace. If you do that and you keep making them offers and staying in front of them month in and make a month out those leads are going to be worth more to you than anybody else in the industry. And you will absolutely crush the market.

Okay, you want to know how I quote unquote gotten big, so fast, quote unquote, this screen right here. That's it. You do that in the marketplace, you will absolutely frickin dominant. Okay, and you will grow very, very quickly.

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