Ranking New Websites in Google My Business Tips and Best Practices


Joe Troyer: All right, Austin Lawrence, I’ve got a couple of clients with new sites and I’m responsible for GMB primarily, so Google My Business rankings primarily. Do you think that Syndwire is still a good tool for content distribution and building initial links, what other sources besides citations, driving directions, etc., would you recommend for new websites to try to rank for GMB? Yeah, so I don’t want this tutorial to be too long, but just today, I believe, on YouTube, we dropped a tutorial on SyndWire. So this video right here, Two Tips for Getting the Best Results With Syndwire, I would definitely look at that. I definitely think that Syndwire is still worth its weight in gold. I think that a lot of people use it incorrectly though, and I think that a lot of people use it to the point of limiting returns, so to speak.

Joe Troyer: So definitely still do Syndwire, definitely still do citations for GMB, definitely do map embeds, and driving directions. But, then, after that you should be doing … Well, in combination of that, we’ve got to cover the basics, right? You need to be doing a full GMB build out to really optimize the entire thing. Fill that whole sucker out. Geotag your images, make sure you got as many categories in there that are appropriate for that business, and do a good job just building it out. I would say then, also posting to the Google My Business listing every day, you should be doing. Just like you would post to social media often. Then, after those things are done, then next up I would say is On-Page SEO. So On-Page SEO, I believe, is a big component of ranking inside of Google My Business.

Joe Troyer: You’ll see often in Google Maps, and it seems like this shows up sometimes and then it doesn’t, for some search queries it does, for some search queries it doesn’t. It seems like it’s not always on, but sometimes you’ll see when you do a search, you scroll down into Google Maps and it says like, “This website contains whatever it is that you searched for.” Have you guys seen that? Give me a nine in the chat if you’ve seen that, right inside the Google My Business listing. Now, let’s say you searched for gluten-free pizza, and then in Google My Business it’s like, “This website says gluten-free pizza.” Have you guys seen that? Frankie says, “Yes.” I truly believe that, and especially if you do more and more long tail keyword searches, it’s going to show things like that more often, I believe. I think that On-Page optimization is a very overlooked feature, or necessity, a ranking factor for Google My Business. So definitely do On-Page optimization. You want to make sure that you’re talking about the different types of services that they offer. If it’s a restaurant, the different types of food, get their menu on the homepage. Anything that you would want to rank for should be on the homepage in text.

Joe Troyer: Obviously, then you got to make sure that you optimize your title tags, your meta descriptions, and that you do some very basic On-Page optimization as well with heading tags, H2s, H3s. Get like we talked about earlier on this call, get in your NAP, your name, your address, your phone number, and get in links as well, right on the homepage too, your location pages. So that would be, what was it, step five is really that On-Page optimization. Then, frankly, and I say frankly a lot, my team gives me such a hard time for it. Frankly, frankly, frankly, frankly, all that’s left, see, there I did it again, all that’s left then, at that point, is link building. So you start to run out of things that are truly scalable. By all means, you could do things like really good content, and then outreach in the local community to try to get links back to that content. But, it’s just not that scalable after that. So guest posts and sponsored posts is then, typically, kind of where I would go next. Cool.

Joe Troyer: Frankie says, “This webinar is gold already. Don’t post this on YouTube, Joe.” Sorry, man, it’s going on YouTube. Derrick says, “Don’t sweat it, frankly.” Yeah. It’s cool though, so Rob Warner and I, we’ve been trading expressions. So he says, what’s he say, “How the devil are we?” Whenever I talk to him in the morning, I’m like, “Hey, man, how’s it going?” He’s like, “How the devil are we?” So now he says, “Hey, how’s it going? How are you?” And I’m like, “Hey, how the devil are we?” And we started catching each other saying the same things all the time. So now the other person starts saying it and it’s just a super funny mind game that we’ve been playing with each other. “Great tips, thanks.” You’re very, very welcome.

Joe Troyer: In terms of local [inaudible 00:05:52], the other thing … The only other thing that I think is truly scalable besides what we just talked about earlier in this [inaudible] with sponsored posts is, and it’s not as scalable, but for me, it’s the only thing that I found that is really scalable, is go take a drone, or hire somebody in the local area to take a drone and get footage of all the tourist destinations and all of the real estate type of destinations in the area. So you got to be careful with schools and drones, I would stay away from those. Park, though, even big churches in the area. You can say as well are tourist destinations. But, get drone footage of those.

Joe Troyer: Then, in your outreach, you can outreach to people that have pictures on their sites of those locations, and you can offer them better images and better photos than they have. All that you’re asking in exchange is when they use the images, these high-quality amazing images that you’re offering them for free, that they give you credit for those images below the image. You just cite the source of where you got this, and that’ll be your client’s sites. So I’ve done videos on this before, walking you guys step by step, how to do that. But, those are the only two really big more scalable things, I believe, for link building, when you’re getting paid lower levels of revenue for your services.

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