Joe Troyer: Okay, so once the 30 days is over we’re going to break down the price per qualified call. It’s uber important. As soon as you hit day 30, as soon as the day is ending, you want to stop the ads after day 30.
Joe Troyer: Why? Because your client is starting to rely on this, right? Your client is starting to see this happening all day, every day. Oh, I got a lead yesterday. Oh, I got a lead today. It’s getting better and better. The quality’s getting good. I like this. Right?
Joe Troyer: You want to stop the ads after day 30. Why? So that there’s a reason for the prospect to meet back with you to talk about how you’re going to move forward together.
Joe Troyer: So basically after day 30 you break down the stats. You get on the meeting with your client. You break down the stats to come to the price per qualified call. And guys, you need to walk your customers through this so that they understand it. Okay? Mr. Prospect, in order for us to always be talking about the same thing, we need to define what a qualified call is. Right?
Joe Troyer: And you’re just simply going to take them through this. Mr. Prospect, you would agree that that is a qualified call, correct? They’re gonna be like yeah, that’s a qualified call. Great. And then you’re going to take them through the numbers and you’re going to show them the details of how you came up to this. Then you’re going to very simply offer to lock the prospect in at this price.
Joe Troyer: So if it’s a roofer and the price per qualified call was $100, you’re going to offer to lock the prospect in at this price.
Joe Troyer: Give me a one if that makes sense. You understand how to technically do the benchmarking process now. And you will make yourself a whole lot more money and unfuck yourself starting from today.