Why is Link Tracking Super Important?
Link tracking is an important part of any digital marketing strategy because it allows marketers to measure and analyze the effectiveness of their campaigns. By tracking links, marketers can identify which channels are driving the most click-throughs and conversions, allowing them to target their messaging more effectively and optimize campaigns for better results.
Link tracking also provides valuable insight into user behavior, allowing marketers to understand how users interact with their content and website. This data can be used to create more engaging experiences that drive higher conversion rates. Link tracking also helps marketers understand which strategies are most successful in reaching customers and delivering results.
In short, link tracking is a powerful tool for helping marketers make informed decisions about their efforts and ensure they’re achieving maximum ROI from every campaign. By using link tracking, you can improve the success of their campaigns and drive more conversions to their businesses.
The Best 12 Link Tracking Software in the Market
Any of these 12 link tracking software can be a valuable asset for businesses of all sizes. Not only does it provide insight into how customers are interacting with your websites, but it can also help you optimize campaigns and track conversions more effectively. To help you make the most of your link tracking efforts, here is a list of the 12 best link tracking software options available in the market today
1. Bitly
Bitly is one of the most popular and widely used link tracking tools on the market. It allows you to shorten links and track performance across multiple platforms like Twitter, Facebook, LinkedIn, and Google+. You can use it to measure CTRs as well as record detailed analytics about click behavior.
The overall experience is quite enjoyable and user friendly. You can share a lot of online content and keep records on a daily basis. Bitly is best used for generating short urls for sharing and storing in an xls sheet.
You can get their starter plan for only $8 a month.
2. Linktrackr
Linktrackr is a comprehensive link tracking solution with features such as detailed click analytics, conversion tracking, and split testing. It’s easy to use and has built-in integrations with popular social media platforms like Facebook, Twitter, and Instagram.
It is also ink cloaking that provides marketers with real-time tracking information for all of their affiliate and referral marketing programs. You can use the platform to track the entire sales funnel, giving you a better understanding of your target customers and how they react to your efforts.
You can sign up for their basic plan at $9 per month.
3. Google URL Builder
Google URL Builder is an effective free tool for tracking your links in Google Analytics. All you have to do is enter the parameters you want to track (i.e., source, medium, campaign), generate a unique URL, and embed it into the appropriate area of your website or digital campaign.
If you work with a small business, the Google URL Builder is an excellent tool for saving money and achieving rapid success in your campaigns. But the absence of safeguards for this decentralized and manual instrument will result in missing, segregated, and inconsistent data for larger businesses.
4. ClickMeter
ClickMeter is a powerful link tracking software that can be used to track clicks on links anywhere on the web. It also offers advanced features like conversion tracking and split testing, as well as detailed reporting on user behavior and performance metrics.
If you are an expert in digital marketing, ClickMeter is a fantastic tool. It has a plethora of powerful features but is inaccessible to beginners. To make the most of this tool, you must have extensive experience in Digital Marketing.
ClickMeter starts at $29 per month.
5. LinkTrack
LinkTrack is a great tool for tracking links in emails, newsletters, and other digital campaigns. It can be used to track clicks on individual links or groups of links and it has built-in integrations with popular email marketing platforms like MailChimp, Constant Contact, and AWeber.
This simple yet effective link tracking solution is highly accurately. It provides real-time updates, keeping users informed of the source of the traffic. All premium accounts get unlimited links and click tracking, and full-color graphs make it easier to see where the best results are coming from.
LinkTrack start at $9.95 per month with their basic plan
6. Clicky
Clicky is one of the most comprehensive link tracking solutions available, offering features such as click heatmaps, real-time analytics, custom reports, A/B testing tools, and more. However, it’s important to note that this tool doesn’t offer any conversion tracking features.
The tool offers in-depth analytics with numerous options for tailoring the data to the user’s preferences. It can also generate a live traffic snapshot, which is very useful for spikes (ie, HN traffic hits). Pricing starts at $9.99 per month.
7. Voluum
Voluum is a comprehensive link tracking solution that offers features such as detailed click analytics, conversion tracking, and split testing. It also has built-in integrations with popular ad networks like Facebook Ads and Google Adwords.
The tool is simple to use, from integrating with traffic sources to creating campaigns. The user interface is extremely clean and simple. Customer service is among the best in the industry.
Starting at $89 per month for an individual plan, signing up with Voluum can be quite pricey.
8. Linkly
Linkly is an easy to use link tracking tool for websites, email campaigns, and social media posts. It allows you to track clicks on individual links or groups of links, measure the effectiveness of campaigns over time, and even compare your performance against competitors or industry benchmarks.
The tool has the capability of redirecting users based on their country or device. It also has a feature for tracking pixel codes.
One of the best things about Linkly is their pricing. They have a basic plan that’s free forever (1000 clicks / month, 250 links, unlimited reports, and unlimited users.) Their paid plan starts at $29 per month.
9. Rebrandly
Rebrandly is a great option for businesses looking to create custom branded URLs for their digital marketing campaigns. You can track clicks on individual branded links and monitor the performance of campaigns in real-time.
The links look extremely professional when using Rebrandly. What you get are links that appear to be an extension of a real domain and look safe enough to click on. After you’ve configured the domain, using Rebrandly is also extremely simple.
10. Improvely
Improvely is an A/B Split Testing platform that allows you to track and monetize every conversion. It can be used to track the effectiveness of online advertising, affiliate marketing, and direct marketing campaigns. Its click fraud monitoring tools assist you in identifying high-risk affiliates and fraudulent traffic, allowing us to avoid paying for ads that will not convert.
It also integrates with any website or blog and provides complete control over how conversions are tracked. You can increase your commissions by knowing which of your links are converting the best. Improvely will help your affiliates in reducing click fraud on their sites and increasing commission payments by providing accurate conversion tracking data.
Improvely’s starter plan (Freelancer) costs $29 per month
11. Snapt.io
Snapt.io is a URL shortener that allows you to measure link performance from a single dashboard and enhance your marketing campaigns with relevant links from your influencer network.
As of this writing, the tool is used by over 2,700 global brands and provides a variety of solutions such as branded tracking links, QR codes, and bio link tracking. It integrates with numerous ecommerce platforms and social media platforms, including WordPress, Slack, Twitter, Linkedin, and Pinterest.
12. RedTrack
Redtrack is yet another all-in-one click tracking software that allows you to track all of your marketing channels under one roof. Redtrack provides solutions for ecommerce brands, affiliate marketers, and marketing agencies, as well as cookieless tracking, which uses first-party data to accurately track clicks and conversions across channels.
Redtrack is integrated with all major affiliate marketing networks, ad platforms, and analytics tools such as Google Analytics, and is used by brands and agencies across verticals such as Genesis, Mobfolio, and 24Lottos. Its introductory price is higher than that of other leading link tracker tools, starting at $124 per month.
Conclusion
These are some of the best link tracker software available on the market today. Depending on your needs, one or more of these tools can be used to effectively measure the performance of your digital campaigns and optimize your efforts over time.
By leveraging these tools, you will have a better understanding of how users interact with your content and website, as well as gain valuable insights into which strategies work best for your business. With this data, you will be able to
