AI (artificial intelligence) has been around since 1943. But in the past couple of years, AI tools seem to be taking over the world. We’ve experienced the ChatGPT boom and seen how it could even discover what someone’s pet’s illness was by only typing its symptoms. Isn’t that insane?
Copywriting is the process of generating written content for marketing purposes, and it hasn’t been left behind when it comes to artificial intelligence. There are many AI copywriting tools to pick from these days, and we’ll explain all you need to know about them if you want your content to be optimally and quickly written.
What Is AI Copywriting and How Does It Work?
AI Copywriting is simply using AI copywriting tools to create content that’s optimized for search engines. That content includes social media posts, social media captions, blog posts, SEO meta descriptions that could be written via agency-level SEO tools, etc.
AI copywriters use NLP (Natural Language Processing) technology to understand how human beings communicate so the AI-generated content sounds as if it’s written by a real person.
Why Should You Use an AI Copywriting Tool?
There are many reasons why more and more copywriters are using AI copywriting tools. As a copywriter, I can confirm that writing entire blogs in a short time can get stressful. Dealing with deadlines, word count, and endless research can be resumed in just a few clicks now with AI copywriting tools.
An AI copywriting tool can help copywriters save time and achieve optimized content that goes hand in hand with their marketing strategy.
AI Copywriting Benefits and Downsides
AI technology has been of great use in this modern times. However, we know that no technology is 100% perfect. As with everything in life, AI copywriting has its benefits and downsides.
AI Copywriting Benefits
- Saves time
- Helps achieve valuable content and match search intent
- Some of the AI copywriting tools have a free plan option
- Can generate a copy with unlimited words
- Can generate plagiarism-free content as most AI copywriting tools have a plagiarism checker section
AI Copywriting Downsides
- Content loses its unique human touch: as advanced as NLP can be, content writing will always need a real person
- AI Technology isn’t capable of recognizing cultural differences
- You’ll still need to fact and grammar check
- You could lose control over your project and brand voice
- Long AI-generated content can be tedious to read, which can result in losing engagement
- Depending on the tool you use and its quality, it can get expensive
What Can AI Copywriting Software Do?
AI Copywriting tools have you insert certain parameters such as length, type of language, audience, etc. to generate the most high-quality content possible.
AI copywriting software is mostly used for helping marketing teams create keywords and keyword phrases, write product descriptions, titles, meta descriptions, outlines, social media captions, and blog posts, and correct existing errors.
AI copywriting tools can also help you generate emails, create statistics from your website’s data, answer frequently asked questions, generate prompts that help qualified copywriters develop their content, brainstorm ideas for their content, etc.
Learn How to Get the Most Out of the Copywriting Tool You Use
To get the most out of AI copywriting software you need to learn an indispensable fact: you’ll have to work hand in hand with your tool.
What does that mean exactly? Well, it means that you don’t have to leave all the job to the AI copywriting tool if you want marketable content. Marketing is all about understanding people’s needs and empathizing with them. And what is the only thing an AI can lack? Yup, empathy. So you can save a lot of time and automatize repetitive tasks with an AI tool, but if you want the best, enjoyable content for your website, you have to add your touch, make revisions and edit the AI-generated content.
Best Practices for AI Copywriting in 2023
An AI is a machine that is designed to work by processing your language and trying to understand it. So don’t take for granted that it would not help you. Here are some tips and practices to help your AI writing tools match what you’re looking for
Set Specifications
We recommend you specify all the WH questions to get the best ai generated copy for you:
- Who’s the target audience for this copy? This means the public that you need to read your copy: their age range, knowledge level of the subject, etc.
- What’s the intent behind it? If it’s selling, for example, AI software can help you with writing eye-catching product descriptions. If it’s informing, it can adapt to what you want your readers to learn.
Talk to It In Its Same Language
We know we’re talking to a robot, so we must communicate like robots. How so? Well, it’s better to show you through an example:
- Write a brief welcoming letter for new employee
- Write catnip description
- Keep it short and right to the point, AI copywriters understand commands better this way.
Have A Clear Outline
An outline is a guideline for your AI content generator, so you want it to be as clear as possible. It will generate content from the information you provide. If you’re a bit lost, you can use an outline generator. Although we recommend only taking it as a starting point to fasten your writing process, it’s better to edit it and add your touch.
Recycle Ideas
If you need to create content but ran out of ideas for titles, descriptions, or outlines, use whatever you’ve already started writing as input for your AI copywriter. This hack is especially useful for crafting social media posts, creating snappy headlines, or coming up with intriguing audience-focused viewpoints.
Personalize
Capitals because personalizing your AI content is essential to achieve quality content. It’s incredible to generate copy in only a few minutes, but leaving it unedited isn’t a good idea as your content may look robotic, frivolous, or boring. Remember it’s content generated by an AI copywriter, but you’re a real copywriter and your tone, voice, and creativity cannot be imitated.
FAQs
How to Choose the Best AI Copywriting Tools?
Most AI copywriting tools are beginner-friendly. You don’t need to be a software expert to understand how to use them. We already mentioned the best ways to use AI copy tools. Now we’re going to provide some characteristics you need to consider to pick the right tool for you:
- Define your niche. If you dedicate yourself to blog-post only, you won’t need an AI copy tool that specializes in or is better for ad copy.
- Make a checklist of the features you need. I.e. plagiarism checker, outline generator, and paraphraser.
- Set a budget
- Compare and contrast prices and plans. You wouldn’t want to spend $49/month on an AI copy tool with the same features as a $19/month one.
Will AI Replace Human Copywriters?
If you are already a copywriter or plan to be one, you might have had this question wandering in your head more than once. The AI universe seems to be replacing a lot of professions and jobs. But don’t worry; an AI copywriting tool could never replace a human copywriter.
As advanced as AI tools might get, copywriting is an art. The human brain is so complex that there are still things yet to discover. So, AI tools can help to a certain extent: they can save you time, automize writing tasks, help you fix mistakes, optimize your existing content, and so on. But to generate copies that achieve marketing value, a person’s creativity and brain have to be involved.
By letting a machine handle the grunt labor, while you focus on tone and voice, spelling and punctuation, and most importantly, the blueprint, you save time and create better, optimized content.
What to Avoid When Using AI Copywriting Tools?
- Being overly dependent on AI tools for your writing tasks: The overuse of these technologies will stifle creativity and encourage laziness.
- Not becoming familiar with them: While you may possess special abilities that artificial intelligence cannot duplicate, there is a great likelihood that writers who become familiar with and understand these tools will have an advantage over their rivals.
- Not writing clear prompts: AI tools depend on your prompts and the caliber of their training. Prompting is how humans communicate with AIs. Therefore learning effective prompting strategies is an excellent way to enhance your AI results.
How to Use AI Copywriting Software to Optimize Your Content?
Using AI copywriting software for optimizing your content will depend on what kind of content you create, but there are general tips you can take into account
- Use your preferred grammar checker.
- Create templates to automatize repetitive writing tasks.
- Make sure you set your AI copywriting tool to match the type of language your content requires
- If they have the option, integrate your AI copywriting tools.
- Use the Chrome extension for your AI copywriting tool.
The Wrap-Up
If your goal is improving your writing skills, you should consider using AI copywriting tools. These tools help you to get rid of writer’s block, write better quality marketing content by automating some of the writing tasks and save you time and unnecessary extra effort. However, no matter how much AI technology advances, an AI copy won’t ever have the same impact on an audience as human-generated content. Discover which AI copywriting tool works best for you, familiarize yourself with it, save time by automating tedious tasks, and work together to get the best experience!
