Transcript Joe Troyer: So next is the filter. And so when you pick a big niche, like chiropractic, the next thing we got to do is we’ve got to build our filtering mechanism. And the goal of this filtering mechanism is to know what 70 80 90% of the market is not...
Transcript Joe Troyer: Alright, so first things first, when picking a niche, if you would have asked me two years ago, three years ago, even what was important when picking a niche? If you would ask me about like, am I passionate about the niche or loving the niche, I...
Transcript Joe Troyer: So let’s, let’s go ahead and get this thing kicked off. Ultimately, at the end of the day, I think that these are the core six things that you need to not only build a successful agency, but to do it and still have a life and still...
Transcript Joe Troyer: I want to take you guys through this formula that I’ve been working on and that I use when I really think about an agency, alright? So here we go. So first and foremost is your core offer, okay? So your core offer, guys, is this is the...
Transcript Joe Troyer: First things first, going back to the core offer. At the end of the day, again, you need $1,000 a month minimum for your core offer. Frankly, if I was going to jump into a new niche or new vertical, I would really challenge that number....
Transcript Joe Troyer: All right So next up is your ideal prospects. Joe Troyer: How many of you guys, I’m curious, that are joining me live, have really thought through and said, “Here’s who I’m doing business with and here’s who...
Transcript Joe Troyer: Next up is our foot in the door offer. Again, what I want to make sure is super clear is all of this stuff should line up. If we’re trying to sell this SEO agency services that we just mocked up, we obviously want to ensure that our foot...
Transcript Joe Troyer: So next up we talked about the foot-in-the-door offers. Now let’s talk about targeting. The big thing with targeting is that we want to try to programmatically if possible, pro-gra-mmatically… find issues/opportunities. And...
