DropFunnels Review 2023: Is This Sales Funnel Builder Worth Your Investment?

In today's digital landscape, having the right tools to create effective sales funnels can make or break your online business success. As we explore the various options available in the market, DropFunnels stands out as a unique solution built on WordPress architecture that promises SEO advantages alongside comprehensive funnel-building capabilities. In this DropFunnels review, we'll dive deep into its features, pricing, and how it compares to popular alternatives like ClickFunnels. Whether you're looking to build landing pages, create membership sites, or develop a complete marketing ecosystem, our comprehensive analysis will help you determine if DropFunnels is the right investment for your business needs.

What is DropFunnels

DropFunnels is a comprehensive all-in-one sales funnel and website builder platform specifically designed for online business owners who want to leverage the SEO power of WordPress without the technical complexity. It was developed to combine the best aspects of traditional WordPress websites with the conversion-focused approach of dedicated funnel builders like ClickFunnels. Unlike other solutions that require separate tools for blogging, SEO optimization, and funnel creation, DropFunnels integrates these functionalities into one cohesive platform.

What makes DropFunnels unique is that it's built on WordPress core architecture, providing users with inherent SEO advantages while offering the simplicity of drag-and-drop funnel building. This means businesses can create high-converting sales funnels, membership sites, and content-rich blogs all within one platform that's optimized for search engines from the ground up. With DropFunnels, users get unlimited pages, funnels, and traffic without the typical WordPress maintenance headaches or the need to integrate multiple plugins.

DropFunnels Overview

After thoroughly testing numerous sales funnel builders on the market, we can confidently say that DropFunnels stands out as the superior choice for businesses serious about combining conversion optimization with search engine visibility. Where most funnel builders excel at creating high-converting pages but fall short with SEO, DropFunnels delivers the best of both worlds by leveraging WordPress's inherent SEO advantages while providing streamlined funnel-building capabilities. This unique approach makes it our top recommendation among all the tools we've evaluated.

What truly sets DropFunnels apart is how it eliminates the traditional compromise between having a robust website with strong SEO and using a dedicated funnel builder for conversions. This consolidated approach not only saves you from managing multiple platforms but also provides a consistent user experience across your entire online presence. We've found that businesses implementing DropFunnels see faster ranking improvements and more organic traffic while maintaining the high conversion rates typically associated with specialized funnel builders.

Main features

DropFunnels comes packed with an impressive array of features that make it a comprehensive solution for digital marketers and online business owners. The platform offers unlimited funnel creation, page building, and blog posting capabilities, all built on WordPress architecture that inherently benefits SEO performance. Its drag-and-drop editor strikes the perfect balance between flexibility and ease of use, allowing even non-technical users to create professional-looking pages.

The built-in membership site functionality enables course creators and subscription businesses to deliver protected content without additional plugins or integrations. Additionally, DropFunnels includes advanced features like A/B testing, detailed analytics, and a proprietary link tracking system that provides valuable insights for optimization.

Who it's best for

DropFunnels is ideally suited for content marketers, course creators, and service-based businesses that need both strong SEO presence and high-converting sales funnels. The platform particularly shines for businesses that rely on organic traffic as a significant part of their marketing strategy while still wanting the conversion benefits of funnel-optimized pages.

Solopreneurs and small teams will appreciate how DropFunnels eliminates the need for multiple platforms and technical expertise, consolidating website, blog, and marketing funnels into one manageable system. It's especially valuable for businesses that have tried traditional WordPress but found it too complex, or used dedicated funnel builders but struggled with their SEO limitations.

Pros

• Built on WordPress architecture, providing superior SEO advantages over other funnel builders
• Unlimited funnels, pages, membership sites, and blog posts with all plans
• No transaction fees on any of your sales, unlike many competitors
• Integrated blog functionality with full SEO optimization capabilities
• Proprietary link tracking system built directly into the platform
• Responsive templates designed for high conversion rates
• Robust membership site capabilities for delivering courses and protected content
• Clean, fast-loading pages that improve both user experience and SEO ranking factors
• One-time setup with no ongoing WordPress maintenance or plugin compatibility issues
• Native integration with popular email marketing platforms

Cons

• Limited third-party integrations compared to some competitors
• Cannot install custom WordPress plugins as you would on a self-hosted WordPress site
• The learning curve might be slightly steeper for complete beginners
• Monthly pricing might be considered high for startups with very limited budgets
• Custom domain limited to one on the entry-level plan

Pricing Structure

DropFunnels offers three distinct pricing tiers designed to accommodate businesses at different growth stages. The Lite Plan starts at $49/month (or $39/month billed annually), making it accessible for solopreneurs and startups. This plan includes one custom domain, unlimited funnels, pages, membership sites, and blog posts – providing exceptional value compared to competitors that charge based on page count. The Lite Plan is ideal for those just starting their online business who need comprehensive funnel-building capabilities without volume limitations.

The Starter Plan at $149/month ($119/month annually) expands capabilities by offering three custom domains, advanced CRM features, and priority support. This mid-tier option is perfect for growing businesses that manage multiple brands or need more sophisticated customer relationship tools. The most comprehensive option, the Agency 10 Plan at $297/month ($237/month annually), provides support for ten custom domains, making it suitable for agencies or businesses managing multiple clients. Each higher tier maintains unlimited funnels, pages, and traffic while adding features that support scaling operations.

For businesses comparing options, it's worth noting that the unlimited nature of all DropFunnels plans provides significant value compared to competitors like ClickFunnels, which limits pages and visitors at similar price points. We recommend most established businesses opt for the Starter Plan to access the advanced CRM features and additional domains, while agencies will find the Agency 10 Plan offers the best return on investment for managing multiple client projects.

Alternatives

When considering alternatives to DropFunnels, ClickFunnels stands as the most prominent competitor, offering a well-established funnel-building platform with extensive template options and a strong focus on sales optimization. However, ClickFunnels lacks the native SEO advantages that DropFunnels provides through its WordPress foundation, and its pricing structure includes limitations on pages and funnels that DropFunnels doesn't impose. Another notable alternative is Kajabi, which offers robust course delivery and membership capabilities alongside marketing tools, though at a significantly higher price point than DropFunnels.

GrooveFunnels has emerged as a newer competitor offering a suite of marketing tools with a lifetime deal option, but it doesn't match DropFunnels' WordPress-based SEO benefits and has less mature features. For those committed to WordPress, alternatives include using WordPress with plugins like Elementor and CartFlows, though this approach requires more technical knowledge and ongoing maintenance that DropFunnels eliminates. Each alternative has its strengths, but none offers the same combination of unlimited usage, WordPress SEO benefits, and streamlined management that makes DropFunnels our top recommendation.

Why Choose DropFunnels

DropFunnels stands out in the crowded funnel builder marketplace because it uniquely bridges the gap between powerful SEO capabilities and conversion-optimized sales funnels. By choosing DropFunnels, businesses gain the significant advantage of WordPress's inherent search engine optimization without the typical technical complexities and maintenance issues that come with traditional WordPress setups. This means you can build your entire online presence—from blog content that ranks well in search engines to high-converting sales funnels—all within one platform that excels at both functions.

The platform's unlimited approach to pages, funnels, membership sites, and traffic represents exceptional value compared to competitors that implement strict limitations or tier pricing based on usage. The built-in link tracking system provides valuable marketing insights without requiring additional tools, while the inclusion of membership capabilities accommodates diverse business models without extra costs. For businesses serious about organic traffic alongside conversion optimization, DropFunnels offers a unique solution that eliminates the traditional compromise between SEO-friendly websites and high-converting funnel pages.

Verdict

After thoroughly examining DropFunnels and comparing it to leading alternatives, we conclude that it represents the best choice for businesses seeking to combine powerful SEO capabilities with effective sales funnel creation. The platform's WordPress foundation provides intrinsic SEO advantages that standalone funnel builders simply cannot match, while its streamlined interface eliminates the technical complexities typically associated with WordPress. The unlimited approach to funnels, pages, and traffic offers exceptional value that grows with your business without incurring additional costs.

While DropFunnels may require a slightly higher initial investment than some basic alternatives, its comprehensive feature set and elimination of multiple tool subscriptions make it cost-effective in the long run. For content-driven businesses, course creators, and service providers who rely on both search traffic and conversion optimization, DropFunnels provides the perfect balance of capabilities. We highly recommend DropFunnels for any business serious about building a sustainable online presence that performs well in search engines while converting visitors effectively.

What Makes DropFunnels Stand Out From Other Funnel Builders

What truly distinguishes DropFunnels from other funnel builders like ClickFunnels, Kartra, or Kajabi is its foundational architecture built on WordPress. This strategic design choice gives DropFunnels users inherent SEO advantages that other platforms simply cannot replicate with add-on features. While most dedicated funnel builders excel at conversion optimization but struggle with search visibility, DropFunnels excels at both simultaneously, eliminating the need to choose between them or manage multiple platforms.

The unlimited nature of DropFunnels' offering—providing unlimited pages, funnels, membership sites, and blog posts even on the entry-level plan—creates exceptional value compared to competitors that charge based on usage limitations. Additionally, DropFunnels maintains clean code and fast page loading speeds that benefit both user experience and search ranking factors, unlike some competitors whose page builders generate bloated code that slows down performance. This combination of WordPress SEO power, unlimited usage, and performance optimization creates a unique value proposition not found elsewhere in the market.

DropFunnels Features Under-The-Hood

Website & Sales Funnel Page Builder

The DropFunnels page builder strikes an impressive balance between flexibility and usability, providing a drag-and-drop interface that doesn't sacrifice page performance. Unlike some competitors whose builders generate excessive code that slows down pages, DropFunnels maintains clean, efficient pages that load quickly—a critical factor for both user experience and search engine rankings. The builder includes a variety of pre-designed elements and section templates that can be easily customized to match your brand.

What makes the DropFunnels builder particularly powerful is how it maintains WordPress SEO capabilities throughout the funnel creation process. Each page created can be fully optimized with custom meta descriptions, title tags, URLs, and other on-page SEO elements that many dedicated funnel builders overlook or implement poorly. The system also automatically generates proper page hierarchy and sitemaps that help search engines effectively crawl and index your content, giving you significant advantages in organic visibility.

Search Engine Optimization (SEO) Capabilities

DropFunnels' SEO capabilities represent its most significant advantage over traditional funnel builders, offering businesses the ability to rank their sales pages and content in search results without additional platforms. The system includes dedicated SEO settings for each page, allowing you to optimize title tags, meta descriptions, URLs, and other critical on-page factors directly from the editor. This WordPress-based approach means your funnel pages benefit from the same SEO architecture that powers over 40% of the web instead of being built on proprietary systems that search engines sometimes struggle to properly index.

Beyond basic on-page optimization, DropFunnels includes built-in schema markup, proper heading structure, and automatically generated sitemaps that significantly enhance search visibility. The platform's blog functionality is fully optimized for content marketing, allowing you to create pillar content that attracts organic traffic and naturally funnels visitors toward your offers. Most importantly, all these SEO features work automatically in the background without requiring technical knowledge, making advanced SEO accessible even to marketing teams without dedicated SEO specialists.

Membership Site Capabilities

DropFunnels includes robust membership site functionality that allows you to create protected content areas, deliver online courses, and build recurring revenue streams without additional plugins or platforms. The system supports multiple membership levels with different access permissions, making it possible to create tiered offerings or upsell pathways within your membership ecosystem. Content protection is seamlessly integrated with the page builder, allowing you to designate any page, post, or section as member-only with a few clicks.

The membership capabilities include drip content scheduling, which automatically releases lessons or modules according to your predetermined timeline after a member joins. Student progress tracking lets you monitor completion rates and engagement, while the integration with payment processors enables both one-time and recurring billing models. For course creators and membership site operators, this built-in functionality eliminates the need for separate learning management systems or membership plugins that would otherwise add complexity and additional costs to your technology stack.

DropFunnels Dashboard

The DropFunnels dashboard provides an intuitive central command center that gives users clear visibility into their entire online business. From this well-organized interface, you can manage all aspects of your funnels, websites, membership areas, and marketing campaigns without switching between multiple platforms. The dashboard presents key performance metrics upfront, allowing you to monitor visitor statistics, conversion rates, and sales figures at a glance before diving deeper into specific areas.

Navigation through the DropFunnels system is remarkably streamlined compared to traditional WordPress, eliminating the complex menus and settings pages that often overwhelm users. The left sidebar provides logical categorization of all major functions—funnels, pages, blog posts, members, products, and settings—making it easy to find exactly what you need without hunting through nested menus. For businesses managing multiple projects, the dashboard allows quick switching between different funnels and websites while maintaining a consistent interface throughout the platform.

Free Link Tracker Inside DropFunnels

One of DropFunnels' unique features that competitors often lack is its built-in link tracking system, which provides valuable marketing insights without requiring additional third-party tools. This proprietary tracking solution allows you to create and monitor branded short links for any destination, whether internal or external, and track comprehensive click data to measure campaign performance. The system records visitor information, referral sources, and conversion paths, helping you understand which marketing channels and messages are most effective.

The link tracker particularly shines for businesses running paid advertising or email marketing campaigns, as it allows you to create specific tracking links for each initiative and accurately attribute results. Unlike external link tracking tools that require separate subscriptions and integration work, DropFunnels' built-in tracker works seamlessly with the rest of the platform and maintains consistent data across all your marketing efforts. This integration eliminates data discrepancies between systems and provides a more accurate picture of your marketing performance.

DropFunnels Pricing Plans Compared

Lite Plan – $49/month ($39/month annually)

The Lite Plan serves as an excellent entry point for solopreneurs and new businesses, providing remarkable value through unlimited funnels, pages, membership sites, blog posts, and traffic—all within a single custom domain. Unlike competitors that restrict functionality at lower tiers, DropFunnels includes their full page builder, membership capabilities, and SEO features even at this starter level. This plan is ideal for businesses focusing on a single brand or product line who need comprehensive funnel capabilities without volume limitations.

Despite being the entry-level option, the Lite Plan includes essential features like payment processor integration, email marketing connections, and the proprietary link tracker. The primary limitations are the single domain restriction and standard support rather than priority assistance. For most small businesses or entrepreneurs just starting their online presence, this plan provides all the necessary tools without unnecessary expenses.

Starter Plan – $149/month ($119/month annually)

The Starter Plan expands DropFunnels' capabilities to accommodate growing businesses, offering support for three custom domains instead of one. This mid-tier option introduces advanced CRM features that help businesses better track and manage customer relationships through the sales process. With priority support included, Starter Plan subscribers receive faster assistance and more personalized guidance when issues arise or questions need answering.

This plan represents the sweet spot for established businesses that need more robust capabilities but don't require the agency-level features of the top tier. The additional domains make it suitable for companies managing multiple brands or distinct product lines under separate websites. We recommend the Starter Plan for businesses already generating consistent revenue online who need better customer management tools and support for more diverse marketing initiatives.

Agency 10 Plan – $297/month ($237/month annually)

The Agency 10 Plan is specifically designed for marketing agencies and businesses managing multiple projects, providing support for ten custom domains to accommodate various clients or brands within one account. This comprehensive plan includes all the features of previous tiers with expanded capacity, making it possible to create and manage distinct online presences for numerous projects without juggling multiple accounts or platforms. Agency users receive the highest level of support priority, ensuring quick resolution when time-sensitive issues arise.

Beyond the increased domain capacity, the Agency 10 Plan maintains the unlimited approach to pages, funnels, membership sites, and traffic that makes DropFunnels unique in the market. This plan delivers exceptional value for agencies compared to competitors that would charge per-client fees or impose strict usage limitations. For businesses serving multiple clients or operating several distinct brands, the Agency 10 Plan eliminates the need for separate accounts while providing a consistent management interface across all projects.

DropFunnels vs ClickFunnels: Which Is Better?

When comparing DropFunnels to ClickFunnels, the distinction comes down to fundamentally different approaches to online marketing. ClickFunnels pioneered the dedicated funnel builder category with strong conversion optimization features and extensive template libraries, but it lacks native SEO capabilities and imposes significant limitations on pages, funnels, and traffic at comparable price points. DropFunnels, built on WordPress architecture, delivers superior search engine visibility while maintaining competitive conversion features and offering unlimited usage across all plans.

ClickFunnels excels in its extensive marketplace of pre-built funnels and its focus on sales psychology, while DropFunnels provides better long-term value through its SEO advantages and unlimited approach. For businesses primarily focused on paid traffic and immediate conversions with little concern for organic search, ClickFunnels might suffice. However, for companies building sustainable online presences that leverage both organic traffic and conversion optimization, DropFunnels represents the more comprehensive and cost-effective solution by eliminating the need to maintain separate systems for website content and marketing funnels.

Frequently Asked Questions About DropFunnels

How does DropFunnels compare to traditional WordPress?

DropFunnels is built on WordPress architecture but eliminates the typical maintenance headaches, plugin conflicts, and technical complexity that come with self-hosted WordPress sites. While traditional WordPress offers unlimited customization through plugins, it requires significant technical knowledge and ongoing maintenance that many business owners find burdensome. DropFunnels provides a streamlined, marketing-focused version of WordPress with built-in funnel capabilities, membership features, and optimization tools specifically designed for conversion – all without requiring you to manage updates, security, or plugin compatibility issues.

Can I migrate my existing website to DropFunnels?

Yes, DropFunnels supports migration of existing content, though the process varies depending on your current platform. For WordPress sites, blog content can be imported directly, while pages will typically need rebuilding using the DropFunnels page builder. The platform's support team offers migration assistance for customers on higher-tier plans. For websites on other platforms like Wix, Squarespace, or dedicated funnel builders, content will need to be manually recreated, though the intuitive page builder makes this process relatively straightforward.

How much does ClickFunnels cost after the free trial?

After the 14-day free trial period, ClickFunnels starts at $147/month for their Basic plan, which limits you to 20 funnels and 100 pages. Their Pro plan costs $197/month with increased limits of 100 funnels and 200 pages. In comparison, DropFunnels offers unlimited funnels and pages starting at $49/month, providing significantly better value for growing businesses. It's worth noting that ClickFunnels' traffic limitations can lead to unexpected upgrades or overage charges as your business grows, while DropFunnels includes unlimited traffic on all plans.

Does DropFunnels include email marketing capabilities?

DropFunnels focuses on funnel building, website creation, and membership sites rather than trying to be an all-in-one email marketing solution. Instead of building mediocre email features, they've created seamless integrations with dedicated email marketing platforms like ActiveCampaign, ConvertKit, Mailchimp, and others. This approach allows you to use best-in-class email marketing tools alongside DropFunnels' excellent funnel building capabilities. The platform includes form builders and integration points that make connecting your email marketing system straightforward.

Can I sell digital products directly through DropFunnels?

Yes, DropFunnels includes built-in e-commerce functionality that allows you to sell digital products, online courses, coaching services, or physical products directly through the platform. The system integrates with popular payment processors like Stripe and PayPal to handle transactions securely. You can create product pages, checkout forms, and order bumps using the drag-and-drop builder, and the membership site functionality makes delivering digital products or courses seamless. The platform supports one-time payments, payment plans, and recurring subscription models to accommodate various business models.