Being a real estate agent can be a great gig. It lets you become your own boss and set your own hours, and you also have the opportunity to earn a great income, with many agents earning six figures per year. Plus, you get to help people make one of the most important decisions in their lives: buying or selling a home.
But what are the things that you need to become great at this gig?
Getting good coaching is an invaluable asset when it comes to ensuring you are making the right decisions as a real estate agent. Not only will they provide knowledgeable advice based on their experience in the industry, but they can help you identify any potential pitfalls before miles away.
In this article, weâll be reviewing a coaching platform created by Greg Luther. Weâll find out if heâs legit, and if what he has to offer is worth your time and money.
The Greg Luther Coaching Program
The Greg Luther Coaching Program offers free training, courses, and a mastermind. In his program youâll learn how to strategize, plan, get more listings, close on luxury homes, and increase your income.
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Who is Greg Luther?
According to the about page on GregLuther.com, Greg is one of the most sought-after coaches in the real estate world today. He makes millions every year teaching courses and speaking at seminars.
The story goes â he encountered a ton of setbacks at the beginning of his real estate career. But, he was adamant about finding a way to improve his ability to sell properties. He invested a lot of his time and money in improving his marketing chops, and this is what sparked his journey toward success.
Greg started his real estate business from the ground up, borrowing $1,500 to get his real estate license. He asserts that at one point in his career, he was one of the most prosperous real estate agents in the country. Despite low-cost brokerages, he quickly rose to become one of Americaâs highest-paid brokers, acquiring clients at 7% to 10% commission rates.
Years later, Greg started teaching his methods to other real estate agents. It just got bigger and bigger, and eventually became a full-fledged coaching program
Pros
- With good instruction, students get to learn tactics and strategies that have proven successful.
- Real Estate professionals can get great support and community by joining the Greg Luther Inner Circle
Cons
- Thereâs not very much value for people who are just looking to learn about real estate investing and not become brokers
- The paid courses are expensive. Enrolling in the program may not be financially viable for beginners and brand-new real estate agents
Greg Luther Coaching Review
The Greg Luther Coaching Program offers free training, courses, and a mastermind. In his program youâll learn how to strategize, plan, get more listings, close on luxury homes, and increase your income.
Free On-Demand Training
Greg Luther hosts a number of free webinar training sessions where you can pick up strategies, marketing pointers, ideas, and other helpful information that you can immediately use for yourself and your real estate business.
You can decide whether to attend one webinar or all of them. Webinar topics vary. You can register for a course by simply clicking the corresponding image on the websiteâs schedules, which are accessible there. There are two courses available as of writing this article. These are:
4 Best Ads to Attract Motivated Buyers and Sellers
Youâll learn the following inside this free training:
- How to use totally free marketing to attract more buyers and sellers
- The âMagic Phraseâ for persuading merchants to list with you
- The four-step technique to attract eager buyers and sellers
- Four straightforward marketing initiatives that can help you in closing more clients.
- The quick start method to gain three new clients in 30 days
How Any Agent Dan Dominate The Luxury Real Estate Market
This training will teach you how to:
- See the direct marketing plan that makes real estate agents look unqualified for the listing
- Examine case studies from real estate agents who are currently listing multi-million dollar properties
- Become the preferred luxury listing agent in your area
- Create materials from templates that generate luxury listings
Paid Courses
The coaching program offers four paid courses that focus on the most effective strategies for marketing and selling homes.
Foundational Model
Most agents begin their education with the Foundation Model course. Youâll cover The four pillars of a successful real estate business and topics that are focused on attracting clients and boosting sales. These include an action plan for client acquisition, marketing templates, and lead generation.
The Art of Copy
This training course is heavily focused on marketing. It discusses the use of copywriting in marketing and selling real estate. Youâll gain knowledge of the differences between online and offline marketing, the creation and testing of sales letters, and the use of targeted advertising to sell luxury properties.
Bulletproof
The goal of this course is to show you how to create the ideal presentation that will increase sales. You will receive step-by-step instructions thatâll cover everything from introductions to closing the sale.
One of the main features of this course teaches you how to handle objections and seamlessly present solutions to customers that will persuade them to become buyers.
Luxury Agent Mastery
This is a course s for agents who want to work with high-end clients. Youâll learn how the pros do it. Greg and his top students will share the strategies and tactics that helped them significantly increase their incomes
Once youâve finished the entire course, youâll be able to take the Premier Luxury Marketing (PLM) Certification Exam. They claim that his Certification is only available to 1% of agents in the US. Taking this certification will allow you access to the âGreg Luther Inner Circle.â
Greg Luther Inner Circle
Being a member of the Greg Luther Inner Circle affords you a ton of benefits. Upon passing PLM certification, youâll get to consult with Greg one on one to strategize and plan for your luxury real estate business.
Youâll be given access to exclusive PLM resources, a Luxury Agent Selection guide, editable templates, training, and more. Youâll also have the option of becoming a distributor of all of Gregâs books. Membership to this exclusive group comes with a monthly fee.
Pricing
Access to the Greg Luther Coaching Programs comes at a premium. Hereâs a breakdown of how much they actually cost.
- Foundational Model â $397
- Bulletproof: The Unbeatable Listing Presentation â $995.00
- Mastering the Art of Writing Copy â $895.00
- Luxury Agent Mastery â $995
- Greg Luther Inner Circle â $377 per month
Alternatives
If you donât feel like Greg Luther Coaching meets your needs, here are two alternatives that could be worth your while:
Clever Investor
Clever Investor is an online education program created by Cody Sperber. He offers courses, coaching, and different types of information products â all intending to teach people about real estate investment.
The company was founded in 2010 and promoted a novel approach to real estate training. They quickly established themselves as a legitimate force in the real estate e-learning space by developing innovative tools and software to better help their students, as well as offering a variety of coaching and mentoring packages, seminars, hands-on workshops, done-with-you, and done-for-you dealmaking services.
The cost of their training courses ranges from $97- $497
Community Influencer Academy
Community Influencer Academy is a real estate agent-specific online learning platform. Founded in 2017, the company helps real estate professionals in learning how to get more referrals, clients, and leads.
The platform offers courses, coaching, community, and content. Community Influencer’s mission is to empower real estate agents to dominate their local real estate markets by teaching them how to generate leads and cultivate business relationships through online marketing.
The cost for Community Influencer Academy is \$125 per month paid annually. They also have another payment option where you can pay $497 every quarter.
Frequently Asked Questions
Is Greg Luther Coaching a Scam?
No. Greg Luther is a legit training program. For the money you pay them, they will provide you with coaching and materials. If youâre new to the field of real estate, the coaching team at Greg Lutherâs can teach a lot.
Who is the Greg Luther Coaching for?
The coaching program is for both aspiring and experienced real estate agents. The course has little to no value for people who are just looking to be an investor.
Does Greg Luther Coaching provide customer support?
Yes. The platform provides email support during weekdays only. Monday to Thursday â 9 AM to 5 PM and Friday â 9 AM to 2 PM.
Wrap Up
If youâre just getting started in real estate, taking the free courses from Greg Luther Coaching is a no-brainer. Theyâre enough to get you started and help you decide if the real estate business is for you. The paid courses are a different story altogether. Theyâre not cheap and the training is geared toward brokers and agents. It may not be of any use to you if youâre just looking to be an investor. But if you intend to be an agent, youâll get the type of coaching that youâll need for sure.
