Are you considering investing in Impact Elevator but unsure if it’s the right marketing course for your business? We’ve analyzed this program to bring you our comprehensive, unbiased review. In this article, we’ll break down everything you need to know about Impact Elevator, from its core features to pricing structure, so you can make an informed decision about whether it’s the right fit for your marketing goals.
Quick Verdict
Rating: 4.2/5 stars
What it is: Impact Elevator is a comprehensive digital marketing course focused on helping businesses scale through strategic paid advertising and funnel optimization.
Best for: Digital marketing agencies, e-commerce store owners, and entrepreneurs looking to scale their businesses through paid traffic.
Pricing: $1,997 one-time payment or 3 monthly payments of $797
What we love: The step-by-step implementation framework, high-quality case studies, and active community support.
What we don’t like: Limited focus on organic marketing strategies and relatively high price point for beginners.
Bottom line: We find Impact Elevator to be a solid investment for established businesses ready to scale through paid advertising, though it may not be ideal for complete beginners or those on a tight budget.
Table of Contents
- Why Trust This Review?
- What is Impact Elevator?
- Meet the Creators
- Pricing
- What’s Inside
- Pros and Cons
- Testimonials
- How It Compares to Alternatives
- Who Should (and Shouldn’t) Buy This
- Final Verdict
- FAQ
Why Trust This Review?
At Digital Triggers, we’ve been helping businesses increase their revenue since 2005. Our expertise spans across all facets of Internet Marketing, including Pay Per Click Marketing, SEO, and Conversion Optimization. For this review, we’ve thoroughly examined Impact Elevator’s curriculum, interviewed current and past students, and compared it against other marketing courses we’ve evaluated over the years.
What is Impact Elevator?
Core Overview:
Impact Elevator is a comprehensive digital marketing training program designed to help businesses scale through strategic paid advertising campaigns and conversion-optimized sales funnels. The course primarily focuses on Facebook and Instagram ads, with additional modules covering Google Ads, YouTube advertising, and email marketing automation.
The main promise is to provide a systematic approach to generating consistent, qualified leads and customers through paid traffic sources. It’s specifically targeted at digital marketing agencies, e-commerce store owners, coaches, consultants, and service-based businesses looking to scale beyond organic marketing methods.
Key Features Summary:
- Comprehensive Paid Traffic Blueprint: Step-by-step frameworks for creating high-converting ad campaigns across multiple platforms
- Funnel Building Masterclass: Detailed instructions for creating conversion-optimized sales funnels
- Client Acquisition System: For agency owners looking to land high-ticket clients
- Weekly Live Q&A Calls: Direct access to the course creators for personalized feedback
- Private Community: Access to a network of fellow marketers for support and collaboration
What sets Impact Elevator apart is its focus on implementation rather than theory. The core methodology revolves around their proprietary \”Elevator Method\” which systematically elevates ad performance through strategic testing and optimization protocols.
Meet the Creators
Impact Elevator was created by digital marketing experts Dan Henry and Aidan Booth, who bring complementary skills to the program.
Dan Henry is a well-known figure in the digital marketing space. Before creating Impact Elevator, he built a 7-figure marketing agency and has generated over $15 million in sales through his various online businesses. His journey began when he was working as a pizza delivery driver and discovered the potential of Facebook advertising.
Aidan Booth brings over 15 years of online business experience. He’s built successful e-commerce stores, affiliate marketing businesses, and digital product lines. His strength lies in systems and automation, which complements Dan’s advertising expertise.
Together, they’ve helped over 3,000 students implement their marketing strategies, with many reporting significant business growth. Their students have collectively generated over $100 million in revenue using the methods taught in Impact Elevator.
Pricing
Impact Elevator offers a straightforward pricing structure with two payment options:
- One-time payment: $1,997 (save $394 compared to the payment plan)
- Payment plan: 3 monthly payments of $797 (total $2,391)
Both options include full access to the entire course curriculum and all the following components:
- Complete Impact Elevator training program (8 modules)
- Campaign templates and swipe files
- Ad creative library
- 6 months of access to weekly live Q&A calls
- Lifetime access to the private Facebook community
- All future updates to the course material
Bonus Inclusions:
- Bonus #1: Agency Growth Accelerator ($997 value)
- Bonus #2: E-commerce Elevation System ($697 value)
- Bonus #3: Email Marketing Automation Masterclass ($497 value)
Refund Policy: Impact Elevator offers a 30-day action-based money-back guarantee. To qualify for a refund, students must show they’ve completed the first three modules and implemented the strategies without seeing results.
What’s Inside
Impact Elevator is structured into 8 comprehensive modules that take students from the fundamentals of paid advertising to advanced optimization strategies:
Module 1: Foundation & Mindset
This introductory module sets the stage for success by covering the core principles of paid advertising and the right mindset needed to succeed.
Module 2: Market Research & Customer Avatar
Before creating any ads, this module helps you deeply understand your target audience and create detailed customer avatars that convert.
Module 3: Facebook & Instagram Ads Mastery
This extensive module covers everything from account structure and campaign setup to ad creative development, targeting strategies, and scaling protocols.
Module 4: Google & YouTube Advertising
Expanding beyond social media, this module covers search and video advertising, including keyword research and retargeting strategies.
Module 5: Funnel Building & Conversion Optimization
This module focuses on converting traffic into customers through effective landing pages, sales funnels, and A/B testing frameworks.
Module 6: Email Marketing & Follow-up Sequences
Learn how to nurture leads and maximize customer value through email marketing, segmentation, and automation workflows.
Module 7: Analytics & Optimization
This technical module helps you measure and improve performance through proper tracking, understanding key metrics, and data-driven optimization.
Module 8: Scaling & Advanced Strategies
The final module focuses on taking successful campaigns to the next level with advanced targeting techniques and cross-platform retargeting systems.
Pros and Cons
Pros:
- Comprehensive Framework: The step-by-step approach eliminates guesswork and provides a clear path to implementation.
- Up-to-Date Content: The course is regularly updated to reflect platform changes and new features.
- Practical Templates: The ready-to-use campaign templates and swipe files save significant time.
- Active Community: The private Facebook group offers valuable peer support and networking opportunities.
- Live Q&A Sessions: The weekly calls with the course creators provide personalized guidance.
- Real-World Case Studies: The course includes numerous case studies from various industries.
Cons:
- Significant Investment: At nearly $2,000, the course represents a substantial investment.
- Primarily Focused on Paid Traffic: Limited coverage of organic marketing strategies.
- Learning Curve for Beginners: Complete beginners might feel overwhelmed by the technical aspects.
- Additional Costs Not Highlighted: The course doesn’t always emphasize the additional costs required to implement the strategies.
- Time-Intensive Implementation: Fully implementing all the strategies requires a significant time commitment.
Testimonials
After extensive research, we’ve found numerous positive testimonials from Impact Elevator students. Here are some of the most compelling success stories:
Agency Owners:
\”We implemented the client acquisition funnel from Module 5 and landed three new clients within the first month, each paying $3,500/month for our services. The ROI on this course was almost immediate.\” – Michael S., Digital Marketing Agency Owner
E-commerce Store Owners:
\”After struggling with Facebook ads for months, Impact Elevator’s framework helped us achieve a 3.2X ROAS within two weeks of implementation. Six months later, we’re consistently at 4.5X ROAS and have scaled to $50K/month in ad spend.\” – David L., E-commerce Store Owner
Coaches and Course Creators:
\”The funnel building module transformed my course launch. We generated $127,000 in sales with just $9,000 in ad spend using the exact templates provided in the program.\” – Amanda W., Online Course Creator
Based on our research, the overall satisfaction rate appears to be around 85-90%, with most criticism centered around the high price point rather than the quality of the content.
How It Compares to Alternatives
To provide a comprehensive perspective, we’ve compared Impact Elevator with three popular alternatives:
1. Traffic Secrets by Russell Brunson
- Pricing: $27 for the book, $997 for the full course
- Content Quality: High-quality content focused on a wider range of traffic sources
- Support: Limited direct support compared to Impact Elevator’s live Q&A sessions
Verdict: Traffic Secrets is more affordable and better for beginners, but Impact Elevator offers more depth on paid advertising with better implementation tools.
2. The Ad Grid by DigitalMarketer
- Pricing: $495 one-time or included in DigitalMarketer Lab membership ($95/month)
- Content Quality: Focused specifically on ad creative development and testing
- Support: Community support through DigitalMarketer Lab, but less direct access to creators
Verdict: The Ad Grid is more affordable and excellent for focusing on ad creative optimization, while Impact Elevator is more comprehensive, covering the entire customer journey.
3. Paid Traffic Mastery by Smart Marketer
- Pricing: $1,997 (similar to Impact Elevator)
- Content Quality: High-quality, comprehensive content with regular updates
- Support: Includes coaching calls and community support
Verdict: Paid Traffic Mastery has a stronger focus on e-commerce, while Impact Elevator offers better coverage for service businesses and agencies.
Who Should (and Shouldn’t) Buy This
Perfect for
Digital Marketing Agency Owners: Impact Elevator provides valuable frameworks for both acquiring clients and delivering results. The Agency Growth Accelerator bonus specifically addresses scaling challenges unique to service providers.
Established E-commerce Store Owners: For online retailers with proven products, Impact Elevator offers advanced strategies to scale profitably, especially if you’re currently relying on organic traffic or marketplace sales.
Coaches and Course Creators: If you have a proven coaching program or online course, Impact Elevator provides the framework to scale your customer acquisition through paid channels.
Marketing Professionals Seeking Advancement: The systematic approach and up-to-date strategies can help you stand out in a competitive job market.
Not Ideal for:
Complete Beginners Without a Business: If you’re just starting out and don’t have an established business or offer, Impact Elevator may not be the best first investment.
Businesses with Very Limited Budgets: Beyond the course investment, implementing the strategies requires additional spending on ads, software, and potentially team members.
Those Seeking Passive Income Solutions: Impact Elevator teaches active business strategies that require ongoing management and optimization.
Businesses Focused Exclusively on Organic Growth: If your business strategy is centered around content marketing, SEO, and organic social media growth, the heavy focus on paid advertising may not align with your approach.
Prerequisites
Required Skills: Basic understanding of digital marketing concepts, familiarity with social media platforms, and understanding of your target market.
Time Commitment: 8-10 hours per week initially, then 3-5 hours per week for ongoing management.
Budget Considerations: Course investment plus recommended minimum ad spend of $1,000-$2,000/month for testing, and additional software costs of $100-$300/month.
Final Verdict
After thoroughly examining Impact Elevator, we believe it represents a valuable investment for the right business owner. The comprehensive curriculum, implementation-focused approach, and ongoing support create a powerful system for scaling through paid advertising.
What impressed us most was the attention to detail in the implementation materials. Rather than just teaching concepts, Impact Elevator provides the exact templates, scripts, and processes needed to execute the strategies. The regular updates to the course material also ensure that the strategies remain effective despite platform changes.
However, the significant investment required means it’s not the right fit for everyone. We believe Impact Elevator delivers the most value for established businesses with proven offers who are ready to scale through paid advertising. Complete beginners or those with very limited budgets might be better served by more foundational programs before investing in this level of specialized training.
FAQ
Q: How long does it take to see results from implementing Impact Elevator strategies?
A: Most businesses begin seeing measurable improvements within 2-4 weeks of proper implementation. However, significant revenue increases typically take 2-3 months as campaigns are optimized and scaled.
Q: Do I need technical skills to implement what’s taught?
A: While the course is designed to be accessible, some basic technical comfort is helpful. You’ll need to navigate ad platforms, set up tracking, and potentially work with landing page builders. The course provides step-by-step instructions for these tasks.
Q: How much ad spend is recommended?
A: The creators recommend a minimum testing budget of $50-100 per day ($1,500-3,000 per month) to gather sufficient data for optimization. Lower budgets can still work but may extend the testing timeline.
Q: Is Impact Elevator still effective after recent iOS privacy changes?
A: Yes, the course has been updated to address the challenges presented by iOS 14+ privacy changes, including specific strategies for dealing with reduced tracking capabilities and alternative measurement methods.
Q: Can Impact Elevator work for local businesses?
A: While the course was originally designed with online businesses in mind, many local businesses have successfully implemented the strategies. The course includes specific modules for lead generation that can be adapted for local service businesses.
Q: Is there ongoing support after completing the course?
A: Yes, Impact Elevator includes 6 months of access to weekly live Q&A calls with the course creators and lifetime access to the private Facebook community, providing ongoing peer support.
