TC 014 : Jack Scanlan – Creating a Successful Mobile Campaign To Drive Traffic

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Jack Scanlan tells us about his recent successful paid mobile traffic campaign.  He takes us through his learning process and what ended up working well for him.  He tells us how we should optimize for mobile traffic in general.  Great interview that taps into the huge traffic source that is ignored by most: Mobile.

We also cover the 3 big mistakes we see being made with mobile.

Takeaways

2:40 – Don’t just use mobile responsive landing pages

7:50 – Track clicks and dive deeper

19:10 – Facebook connect button inside mobile app

26:20 – Best Conversion Mobile Ad – 320 X 50, 7 – 10 words in the middle, image on left hand side, call to action on the right hand side