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Great pleasure to have Kevin Davis from PaidTraffic.co on today. He currently manages close to 7 figures in predominately Facebook Ad spend yearly. Learn how he does his ‘overlay’ targeting for his campaigns and leverages Lookalike Audiences.  He also shares how he initially sets up an ad and tests the copy.  Keep in mind these ads are set up with the intention to scale. Also, he shares his unconventional bidding strategy. Other subjects include how he uses lookalike audiences and he discuses lead magnets.  We also tackle the question “Are Facebook Fans still worth it”? His response might surprise you.