TC 013 : Lori Taylor – Unique Ways for Creating Content and Offers

Lori R Taylor from Social Caffeine (A Forbes Top 50 Social Media Power Influencer) comes on today and gives us a few unique ideas.  She gives us a strategy for using Amazon reviews to find out problems and solutions for offers.  She also details how she creates and uses the content. Lori also breaks down how she does a social audit, how to find your customer avatar and who is your customer.

Takeaways

11:30 – Read reviews on Amazon with great reviews and see what other people are saying that actually purchased the book or read bad reviews and see if they purchased the book that mention other books.

23:50 – Create a 10 post series – 1000 – 1500 words – Video of what you are going to talk about.

Image as well. Post video on youtube.  Place image on pinterest and link bag to blog post.

Put it up on Amazon and SlideShare(get ideas from there).  Anybody can do this.

35:05 – GaggleAmp – Tool to reshare anything socially

50:20 – Livechime – live chat on your site that routes to your phone




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