Today we bring on Los Silva who shares with us the secrets he used to grow a blog to over 40,000 visitors in one month. He has highly leveraged podcasting and gives us his tactics of how to turn a simple 10-minute podcast in a monster piece of syndicated content.
If you’ve ever thought about starting a podcast you’ll learn the system to turn it into a big piece for content marketing compared to just a simple audio.
If you’ve thought about getting into content marketing, this is a great strategy to generate a lot of content without a lot of work.
Takeaways
- Record a video with
Google HangoutsYoutube Live. This will end up on YouTube. - Download the mp3.
- Upload the mp3 to Libsyn.
- Libsyn will push to Stitcher and iTunes.
- Uploaded the mp3 to SoundCloud as well.
- Get the mp3 transcribed.
- Post the transcription and YouTube link on the blog.
- Create an image for the content. Could be basic, or feature both faces.
- Post to social media such as Facebook, Google Plus, Twitter, Linked In.
- On Facebook run paid ads or simply boost it at two different times.
- Consider posting to Slideshare and Pinterest as well.
Then use a tool such as SyndWire.
