Today we bring on Los Silva who shares with us the secrets he used to grow a blog to over 40,000 visitors in one month. He has highly leveraged podcasting and gives us his tactics of how to turn a simple 10-minute podcast in a monster piece of syndicated content.
If you’ve ever thought about starting a podcast you’ll learn the system to turn it into a big piece for content marketing compared to just a simple audio.
If you’ve thought about getting into content marketing, this is a great strategy to generate a lot of content without a lot of work.
Takeaways
- Record a video with
Google HangoutsYoutube Live. This will end up on YouTube. - Download the mp3.
- Upload the mp3 to Libsyn.
- Libsyn will push to Stitcher and iTunes.
- Uploaded the mp3 to SoundCloud as well.
- Get the mp3 transcribed.
- Post the transcription and YouTube link on the blog.
- Create an image for the content. Could be basic, or feature both faces.
- Post to social media such as Facebook, Google Plus, Twitter, Linked In.
- On Facebook run paid ads or simply boost it at two different times.
- Consider posting to Slideshare and Pinterest as well.
Then use a tool such as SyndWire.
Awesome interview! I have been debating podcast (audio only) or a Hangout “show” and Los proves both can be done. I wasn’t aware it was that easy to strip the MP3 from a Hangout.
Some killer ideas about syndication as well. Thanks fellas!
Thanks Adam!
It’s super simple and generally recommended to start with a Hangout. If you need any help setting things up just reach out.
Also it’s best to thing of these things as different ‘mediums’. Content is content.. there is just different ways to distribute it.. (audio, video, written, slideshares, images….)