Nate Woodbury is an uber-successful YouTube producer who currently has 12 daily YouTube channels in his roster. He specializes in helping entrepreneurs and influencers grow their following and turning their channels into lead generation machines. Nate’s biggest channel is generating $1,000,000 per month.
In this episode, Nate discusses how building an outsourced team in the Philippines has made an impact on his business. He also walks us through the 80/20 of producing quality content for YouTube, and land on top of the rankings.
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Joe Troyer 0:46
This is Joe Troyer and welcome to another episode of Show Me The Nuggets. You guys are in for a treat today. I got a guest on named Nate Woodbury who I'm actually Like absolutely floored with right now. So for those of you guys that don't know, Nate, Nate is really, really big in YouTube and building authority and building huge channels. In fact, my team did some research. And his biggest channel generates about a million dollars a month in organic traffic alone, and actually stumbled across a video which will make sure that we link up in the show notes about why why Nate hires in the Philippines, and we're gonna jump into this but I was just absolutely enamored by this video and left me on just a content binge. So Nate runs and owns our Be The Hero Studios. And without further ado, welcome Nate to the show.
Nate Woodbury 1:47
Now I'm excited I love I love being guests on shows like this and just, you know, hearing that you the value you got out of that episode. It's like yeah, this is awesome stuff. I'm glad people are catching on because this is fun.
Joe Troyer 1:59
Yeah, man. So Real quick before we dive into that episode, and that that video that you did, could you give everybody a little bit of background Nate and how you ended up in this crazy world? We call digital marketing.
Nate Woodbury 2:12
Yeah, so I now currently produce over a dozen different YouTube channels. But it was it was a journey. I started with a web design service. And while my clients had pretty websites, they weren't getting traffic, or they weren't converting any visitors that they sent there. And so I like okay, well, let's let's start creating promo videos for them to put on their website. And let's do SEO for their website so they can get some traffic, you know, from the search engines. Well, I those those services worked, actually, we were able to get their pages on their website, ranked on the top of Google with a pretty affordable budget. And one of them was a whole bunch of work though. And one of the steps that we did is we recorded how to videos, we put them on YouTube and then embedded that YouTube video on their page. Well after doing this for a while, I noticed that the YouTube video itself was getting 50 times more views than the page was it was ranking number one on Google. Just like we go through all this work and this one piece is is and so that that caused me to kind of pivot and turn. And so I just developed my YouTube strategy more and more you know, the channel that you mentioned that's bringing in between one and $2 million a month that was the first one where I really went full force with a full channel and that gave me a big track record of success and I've since then many other channels that have all we all just follow the same system the same strategy and it gets lots of results so that that's that's how I got to where I am now.
Joe Troyer 3:46
That's awesome and so at Be The Hero studios is ultimately where you produce all these channels, right like that's what you guys do at Be The Hero studios.
Nate Woodbury 3:55
Yeah, yeah, we have our, the people that we work with that we produce their channels for typically influencers, somebody who has expertise. So it might be a coach, a business coach or it might be a motivational speaker or somebody who's written courses. Anybody that sells courses online can really leverage YouTube. So they fly out to Utah. We typically film 20 episodes in a single day. So they only have to come here every four weeks, but we you know, we're really aggressive but we get good results.
Joe Troyer 4:24
I love that with with going through some of your content. It seemed like Nate you guys got really really clear you and your team on video was the direction that you're gonna go in But not only that, like you really productized It seems like you're offering and really packed a ton of value. Like you said, like one of the ways by coming to Utah one time and do one filming session right and knock out 20 videos. I absolutely love that. Obviously you're you're getting rid of I'm sure the biggest bottleneck in your type of business, which is getting that raw footage. You guys can actually do your magic, right?
Nate Woodbury 4:57
Yeah, I mean I I focus on this results. And and what I mean by that is I don't, I don't get fulfillment if I just create a service. So if I were if I just provided videography, you know, people could come to me and I just do what they tell me, oh, we're gonna film five videos today, oh, we're just focusing on one or we're doing this strategy. So for me, I like well, I want to get my clients results, I just want to, I don't just want to sell them a step. So I figured I had to kind of hold their hand all along the way. And it's really, really worked. I found that approach. And I've actually when I search for companies, when I'm looking for help, I'm like, do you just are you selling me a piece? are you actually going to take me to the finish line? Because I love delivering those results. But I'd like to make sure that people Deliver me results where I have to know Okay, what else am I going to have to be responsible for?
Joe Troyer 5:49
Yeah, full service for sure. Start to Finish. I love that. And I was just talking with a potential new client today. And they're like, Hey, we're looking at your proposal and we saw you doing some things in here that really aren't like what we hired you for, can you explain like why you propose that, that that you're going to do this for us? I'm like, Yeah, I don't, you're not going to get the end result. And that's why you came to me. So if I don't do these things, I can do everything else in the project plan. But if I don't do these are going to work for you. So that ultimately want me to jump because they saw the end to end service, so to speak.
Nate Woodbury 6:24
Nice talk. I love that. That's good.
Joe Troyer 6:26
Awesome man, let's talk a little about a little bit about the why I hire in the Philippines YouTube video, and kind of some takeaways from that video, and then we'll dive a little deeper.
Nate Woodbury 6:39
Yeah, totally. I learned about hiring people in the Philippines almost 11 years ago. And you know, I love teaching any topic about entrepreneurship. And so I made that episode why I hire people, you know why in the Philippines, ended up it's been my number one performing video, and I've got a lot of fans in the Philippines as well that actually have comments. And it's been fun, but it's, it's an important topic because I love leverage. So as much as I love focusing on the end result, I would say even more than that I love efficiency and being able to leverage like it's, I always want to be careful for people that are new to the topic of outsourcing because because what I'm talking about here is leveraging people, but that's what an employee is whether in the Philippines or the USA, you're leveraging people so that I don't have to keep, you know, making the food or, you know, cranking the wrenches or whatnot. I can hire employees to do that. The workforce in the Philippines, they're amazing, they're talented, they're skilled, they're patient, they're kind and with their economy they are really struggling is but I mean, don't even count the pandemic. They're a developing nation. The pandemic has made it even harder. I've got 13 full time employees right now and all 13 of them obviously have kept their jobs they haven't had to lose their jobs. Where one guy who's been with me for six years. They used to have three incomes in their house, his mom, his dad and him, both his mom and dad have lost their jobs because of things related to the pandemic. And now the burden of paying the bills is all on his shoulders. And it's not not easy. He's not like happy about it, but he's got a steady job and, and yet, the amount that I that I, I pay compared to what I would have to pay somebody here in America is like one 10th or one eight. And so what what that translates to is if I'm hiring one person in the USA, I could take that same investment, and I could hire eight or 10 people in the Philippines and just think how efficient think how much leverage that is, and you're helping out. I don't like to be called a third world country they like to be called a developing country. You know, they're very talented and it's it's like there's there's economic benefit for me. It's a win for me. But it's also like it's emotionally like it's like the service. It's like the charity that I'm contributing to. It's so cool.
Joe Troyer 9:11
Yeah. So I love working with Filipinos. A big piece of our team is Filipinos, the guy that outreach to you Eduardo was a Filipino post production guy is is a Filipino. My executive assistant. My VA is a Filipino, the guy that runs the entire promo strategy for this company is a Filipino. So we work with a lot of Filipinos and I echo everything that you said. I think especially now though, during the pandemic, the opportunity is insane with the Philippines because so many people in the in the BPO and the outsourcing industry that had in person jobs have now been shut down. Because of the pandemic in now more than ever I think the talent pool has really opened up inside the Philippines. I'm curious have you seen the same thing?
Nate Woodbury 10:01
You know, I haven't been in a hiring mode for the last, I guess during the pandemic, so it's I haven't seen that yet.
Joe Troyer 10:09
Okay. Yeah, it's been super interesting. We're seeing crazy opportunities right now, because of the pandemic, you know, more Filipinos than ever, I feel like are looking for good opportunities. And so it's definitely the right time. If you're looking at this video now, don't be shied off because of the pandemic. So Nate, what I love when I watched your video, and what really moved me is you went to the Philippines, right. And I've always talked to my team about going and I always thought it would be really cool, but there was a moment in your journey. Right where I think you know, it was pretty fresh. Seeing that you had just met your team you took them to dinner didn't seem like you had been there that long. And you can see this emotion just come over you. Right and it was such a proud I feel like maybe that's not the right word. So, correct me if I'm wrong, but it seemed like such a proud moment where you realize like, this is such an amazing thing that I have a team here in the Philippines. And could you describe that experience?
Nate Woodbury 11:12
Yeah, because I've been hiring and had my team for nine years. One of the one of the people on my team spend with me the whole time. So now 10 and a half years, so at that point, nine years, first time going to actually meet them in person. And, you know, my project manager picked me up from the airport, so I got to meet him and whatnot. But we then I met his sister, which has also worked for me at the time, we went to this restaurant, and one by one, you know, the rest of the team at the time, I had 10 full time team members, and they came in and it's kind of like I was sitting in the middle, there were five on the side, five on this side. And they were all looking at me with admiration and like and I just I kind of felt a little bit of the weight of like, they all depend on me for their livelihood. And yet, they're You know, and they're here, like, just showing me so much admiration and respect. And I just kind of it hit me and it hit me, like, you know, with with our world of technology, and internet communication and just simple, you know, chat or direct messages. It's easy to think of people as robots because they're, it's like, here's a job. Here's your next assignment. You know, here's your pay, but I got to meet them in person. And yeah, it just, it hit me emotionally. It was really helpful for the team as well, because they all work from their homes, they had never met each other. And I was worried like, this is going to be some awkward company meeting, but everyone got along. It was fun. You know, they were quick and conversation, they were having fun, like talking about our different clients and laughing and it was really neat. So I went back again, in 2019. I was planning on going again this year, but that's that's not going to happen. But yeah, so it's not a requirement, you know, to hire people in the Philippines. I obviously went nine years and I didn't. But there are some big benefits that came from for meeting them in person.
Joe Troyer 13:05
Yeah man. It was so cool. I remember watching the video and I immediately reached out to it Eduardo who then reaches out to you? And I'm like, dude, you got to get Nate on the podcast, watch this episode. And then immediately, you know, to the rest of my Filipino team showed him the video and they loved it. And they were like, are you gonna come? And I'm like, Yeah, but we got we got to like get past the whole pandemic situation first, but yes, I'll make the commitment. I'm coming. And what was crazy I saw the benefit in just making that statement. Yes, I'm coming. I'm the the not the attitude in a bad way. But so much more emotion came out calls and it just took our relationship to a different level. Right. Like, sometimes when you're outsourcing No matter how much of a team member somebody feels, like you said, it's just like, yeah, here's the work, you know, see you later. And you don't have so much of that in person relationships, so to speak.
Nate Woodbury 13:59
Yeah. I mean, I just my mind kind of went back and I was thinking about, you know, there's a team member and I won't mention the name but there were there was a little bit of miscommunication I guess and what I thought was this, this person just doesn't doesn't really take their job seriously. They kind of fizzled out maybe they maybe they just need a another job. They need a fresh start, and I was consideringyou know, letting them go.
But then my what my mind I went back to like, now Wait, I've met this person in real life. And I remember we hiked up the volcano, which the volcano that we hiked on has erupted since The Taal volcano, but I'm like, we hiked this volcano together and we have this conversations and, and so just just meeting her in person, and being able to have that memory and then I went back and I just communicate with her and said, You know what, this is what I've been thinking and I want to hear your thoughts. I want to know where you're at and I don't know it just it's it's like you kind of the personal part of it the connecting piece is wasn't there it had I had I not gone
Joe Troyer 15:11
that's awesome man. It definitely inspired me to, to get on a plane and a long trip from the States here to go see my team and they're super excited for that. So I just want to say thanks, super inspired by your videos and thanks for thanks for shooting those and not just keeping it bottled up inside, so to speak.
Nate Woodbury 15:33
Yeah, absolutely. There's a lot more coming too
Joe Troyer 15:35
good man. Good man. I'll be on the lookout we'll make sure that we link up in the show notes to everybody your channel as well. to somebody that's on the edge hesitating about outsourcing in general. What would you tell somebody, they're your closest friend and they're like, they just don't know. You know, am I paying too little maybe as a concern or No, are they going to be smart enough to do this? For what what would you tell somebody that's on the edge? They haven't made up their mind if this is really something that they'll do?
Nate Woodbury 16:08
Well, it's it's so affordable to try. I mean, if you're gonna pay 500 a month, that's 125 per week. And typically, it's it's in a week that you can tell if it's if it's gonna work out or not, if they're, if they're if they have the skills that they said that they did, you know, so it's $125 experiment, right? And so there's really, really low risk there. The one other advice that I always share to people that either have never outsourced before, or have tried it and said that it doesn't work, or it didn't work for them, is you've got to systematize your business and then hire them to run that that system. So as a bad example, if I were to think like, you know what, I need to start doing Facebook ads. I've never done Facebook ads before, but I think that's gonna really help my budget. I'm going to hire somebody in the Philippines to do Facebook ads for me, and I'll find somebody that's maybe done that for another company. If I hire them, it's not going to work. It's not going to work because I don't I don't know how to do it myself. I don't know how to monitor them. I don't know if they're doing it right or wrong. I haven't created a system. But in a real example, a good example, I have my video editing process down, I know exactly how to you know what types of transitions we use, I know the length I know. And I can talk that language and I've done it, I can show many examples. So then I can go and I can hire a video editor saying, This is what the footage and audio is going to look like when you get it. And this is what the end product looks like. And this is how you do it. Go ahead and give it a try. And then they'll do it. They'll get it 80% of the way there and I'll say okay, good job. You got an 8% of the way there already saved me a ton of time. Here's what you need to do right on this part. And here's how you can tweak this. Next time I give them a new project. Maybe they're 90% of the way there and you know you train them And you have them run a system. That's the biggest mistake that people make is the first example. Just hiring somebody to do something that you don't want to do or that you've never done before. But the good example, if you systematize it, separate yourself from it so that they can then jump in, in your place that works really, really well.
Joe Troyer 18:21
Yeah, I love that you. You hit on two key points, most people or maybe three, most people never go through the process themselves and develop the system, right to then hand it over to somebody else. And then they wonder why the process doesn't work. So I love that. Yeah, you got to go through it yourself. You got to test the process. And just because your think it's bulletproof doesn't mean it really is right? Like give it to your kid. even use the whole process and give it to, you know, give it to a virtual assistant or any new hire and see how they do with it. And it doesn't mean that it's a good process, right. I'm sure that you know, there could be plenty of holes still in it and even after you've built processes for a while time doesn't mean that when you create a new one, it's going to be perfect. So I love that thing that I took away is that you gotta gotta iterate, right? And you got to give feedback. You can't just give them you know, a Word doc, or whatever it is that your project management system is and say, here you go. And it's not set and forget, right, it's still, that you're still dealing with humans, right? Like, and there is a learning curve. Even when you have the processes done, you're gonna have to iterate, you're gonna have to give them feedback. And you're gonna have to build that relationship and their skill level too
Nate Woodbury 19:32
Yeah, absolutely. The it's, it's worth the effort. Because in the beginning, you think you hire somebody, it's like, oh, that's going to free up all my time. And in the long run, it will but in the short term, you're going to be putting in the same amount of time to communicate with them and give them feedback and give them the training they need. And so you know, but it's so work. It's so worth that work, because eventually does free up your time. If I you know, I've got 13 people right now, as I mentioned, to think about how much we can get done, as opposed to if it were just me, you know that if my world because I've been outsourcing and, you know for for almost 11 years and to think what my world and what impact I've made in in the clients that I've helped in the business that I've created and the impact it's made in our country, if I hadn't have found this great way to utilize these amazing people in the Philippines, just like my whole world, my whole life would be completely different.
Joe Troyer 20:37
Yeah, so true, man. I'm curious what somebody would say. Like, if I outsource to a developing country, where there's an economic benefit, right like there is in the Philippines to working in the Philippines as an American. Am I am I taking advantage of somebody in the Philippines you know, with with the Economic differences in terms of what $1 is worth, you know, in the states versus that what would you say to somebody and I actually, you know, saw on one of your videos, you asked your team members this very question, and I thought that this was just so brilliant.
Nate Woodbury 21:14
Yeah, I mean, cuz are we taking advantage? Well, if you're looking at that phrase in a negative way, I would say no. And how do we know that? We I asked my team. It's so we're certainly leveraging right? We're, there's we're certainly blessed because of that. But when I asked each of my team members and I did this, we were walking down from the volcano and I just went to team member team members said, you know, just just speak your mind you can say whatever you want, do you feel like you're being taken advantage of because of the dollar amount? And there was some there was a common theme among what they said they use the word blessing and opportunity. So every just about every one of them use both those words saying, No, this is this is a great blessing. And then something I didn't expect As every one of them talked about the commute, and that they didn't have to commute. And that was such a blessing. Because especially in the Manila area, the traffic is just a nightmare, the length of time to get from point A to point B is just crazy. And to think that they don't have to spend that time before or after work, you don't have to pay for transportation, whether they have their own car or bus or motorcycle or the the jeepneys. Which I've never been in one yet. But oh, I've been on those little tricycle things. Those are fun. But they don't have to pay for the transport or the time and they get to work from home. When my project manager when I asked him this question, and I even asked a more personal question like Well, do you feel you could get a higher paying job if you were to work here from a company maybe in Manila? And he said, Yeah, I probably could get a job that paid me more. But the amount that I save from from not having to commute in the time and the convenience of At home, this is this is definitely much better. And all my friends actually admire that I get to work from home and work for an American boss.
Joe Troyer 23:08
Yeah. So cool. That's awesome. All right. So I want to transition here a little bit. I, you've been a wealth of knowledge, and I want to make sure that we take full advantage of your wealth of knowledge. And so I want to transition a little bit and talk to you about YouTube because I feel like I'd be remiss if we didn't talk about YouTube and a little bit and talk about really what's working for you on the YouTube front. So we have, we have made a lot of SEOs that follow the channel we have a lot of marketers that follow the channel. They get the big idea behind YouTube, get the big ideas and the levers in terms of you know what's needed to rank but when you think when it comes to kind of the 80/20 specifically for YouTube, what what is it that you think everybody's got a nail in order to really scale like, like you've been able to help her clients and yourself scale when it comes to YouTube?
Nate Woodbury 24:03
Well, we've really leveraged the YouTube search engine. It's a wonderful search engine. And oftentimes Google feeds into it right? people all around the world are asking questions. And so when you make a video that answers that specific question, YouTube, there's, there's a match right there. And oftentimes, if the more specific you go, you post that video to YouTube, and you'll rank at the top of YouTube on day one. And so it's the comparison of doing doing tons of SEO for a website, versus doing SEO for a video. It there's really a non comparison because, you know, it's how we get a website to rank is by the content. And so just focusing on the content, that's kind of the shift that I made, because I don't offer web design or I don't offer SEO for websites anymore. We really just have that that content focus and it really makes the job easier to where I can focus on One person, what question Are they asking? And I'll make a video that the answer is that it's really as simple as that. Most people don't do that step though they they film the video first. And then they try and add in the key words that will make the video rank. If you do it in reverse, where you do the keyword research, let me give you an example. Doreen Spackman is a good friend of mine, and she's a nutritionist, and she has a lot of natural remedies. And she says, I've got a great natural remedy for a sore throat. So we could have hit record and title the video, you know, Doreen's natural remedy for a sore throat. And we could have posted that. What we did instead is we did keyword research and we found the phrase how to get rid of strep throat without antibiotics. So it's real specific. That's nine words long. And now she knew because we did that first she knew Okay, I need to talk specifically about why not antibiotics and I need to talk specifically about strep throat and You know, we recorded that video and that videos done really, really well. It first got traction in the search engine because we ranked at the at the top for that specific phrase. And then once the algorithm saw, okay, this is a good performing video, it keeps people's attention, then it started promoting it to more and more audiences. So that's, that's the biggest factor. I mean, there's other things that we do we want to keep our videos an average of 10 minutes in length. So we we shoot for that. We want to keep people's attention. So we try and look at the stats and see Okay, are we at least at 50% average view duration, and we we do custom thumbnails which is key and we'll do a B split testing of thumbnails thumbnails are they're critical, they become more and more important over the years. And and so they're more and more important today than they ever have been, you have to design a thumbnail that creates curiosity and one, one key tip that usually as a surprise to people, whatever your title is, those words do not need to be on your thumbnail, your thumbnail and your title are always shown together. So use a different use different words or something additional that will create curiosity. So I'll just use that title if the title is how to get rid of strep throat without antibiotics, you might simply say, this always works, right? I mean, or this secret, you know, worked. And and so it just creates more curiosity. And then that the last ingredient that I that I use is and it's a big one. But in order for this formula to work, which I'll tell you the result and then I'll tell you the final ingredient k The result is after after several months of gradual steady growth and all of a sudden something clicks and you start to get exponential growth on your channel that usually happens right around that four month mark. That's when you include these four these five ingredients. So got to do keyword research before you film average length 10 minutes 50% average view duration Got to do custom thumbnails, and the last ingredient that have close to five episodes per week. So, I mean, you heard me mention I filmed 20 episodes in a day. That's why we that's why we filmed so much in a single day. And we have to do it efficiently because that that last was four weeks. All my clients are business owners, they're, you know, they're their family men and women, they they contribute to the community, they have busy lives and sort of film every single day is just just crazy. But But you take to get that exponential boost from YouTube, which makes all the all the difference. You got to post five episodes per week,
Joe Troyer 28:39
man, that's golden. Good stuff there. So two things then. Can you talk a little bit about how you actually split test the thumbnails like what's the actual mechanism like, if you don't see lots of click throughs right away or you'd like replacing the thumbnail? I've heard some people talk about that. But if you can Walk us through that a little bit. And then second, Nate, if you could talk about how you guys do your research, so to speak before a shoot, right when a client comes into Nate's office, right? And they're like, Alright, I'm here, I'm ready to shoot. What do you do to make it easy for them? And what have you done in terms of research? And how do you do that? I think are two follow up questions, that I'd really love your insight on.
Nate Woodbury 29:27
Alright, so for the thumbnails, we do use a software called Tube Buddy to buddy calm and you have to have hundreds of views on a video in order for that to be statistically significant. So even before that, if you're just getting started out, design a something a thumbnail with your best guess think okay, I think I have an idea of what will create curiosity. And you'll look in your analytics and YouTube tells you this has a 3.67% click through rate or this one has an eight Point 9% click through rate. And so you'll get a feel of what's good for your channel and what's an underperformer? The other performers go ahead and just All right, this one did do so well, what if I did this? So that that's a manual approach that you can start to do from the beginning. And then once you have enough volume, tube buddy, I think it's 30 something per month that they do it for you. The you upload two different thumbnails, and tube buddy, which has access to your YouTube channel will alternate them and track the stats. And it will let you know which one is the better performer and it will tell you if it's you know how statistically significant it is. It's like Yeah, this one is definitely better. So that's the tool that I use. And it and it's great that YouTube has been promising for years, actually, that they're going to add that within the YouTube creative studio. But the I mean, even said, so a year ago in the spring, they said, yeah, it's coming this summer. Well, we've had two summers, and we haven't have seen that. Okay, so then your other question was, how do I help my clients prepare? And how do I do that research before filming day? It used to be more work than it is now I have a secret tool that I can share with you. I used to use the AdWords Keyword Tool I used to use so much where I would try and come up with a whole bunch of ideas and have to narrow the ideas down based on search volume. And, man, it was a pain. It took me a year to train one of my assistants to kind of think the way that I thought about keyword research. Well, let me just simplify it for you. Two years ago, I was introduced to a new tool that SEM Rush created. So SEM Rush dot com is probably familiar to your audience. company has been around a long time, maybe they use a lot of the tools. Well, two years ago, they came out with a tool called the keyword magic tool. It was in beta. It's now official, it still says new next to it but the keyword magic tool, you can type in any topic, hit search, and then there's a button the button says questions. So after you hit search, you hit questions. And it filters out everything but the questions. And then there's a another tool that I like to use, you hit advanced filters, and you can filter for word count. So if you're only looking at questions and let's say you set the parameter to eight words or more, that's that's the gold right there. That's the gold on YouTube. We don't need phrases that have huge search volume, more important than search volume is that there's at least a trickle, but that it's it's a long phrase that's really specific and clear. And so I do that personally with my clients, you know, I've got I've got a videography team. I've got my team in the Philippines, my role is really helping them get clear on their strategy. And so once we have our list of 20 titles, I just have them prepare talking points and say alright, if this is your title, how to get rid of strep throat without antibiotics, then first we're going to talk about you know, why not antibiotics, perhaps and then you're going to Go through the three different ingredients and talk about dosage and then talk about maybe wrap it up with the story at the end. And so you know, you just create an outline of what you're going to talk about. So when you show up for filming date, it's just it just kind of goes like clockwork, you've already got your content prepared.
Joe Troyer 33:15
Awesome. And that's great. I actually had no idea that that tool existed, I use SEM rush all the time, and somehow didn't even know about it. So that's great. A great little love tip back. I'm curious, do you do that research with your client, um, in terms of what each video is going to be about before they fly in Nate, or when they get there because just doing that myself? I know that sometimes man like that takes a really long time. Just just bulleting out kind of outlining the video. And I know from experience that that can throw off a video shoot really fast, right? If that's not done in advance. Oh,
Nate Woodbury 33:55
yeah, you're totally right. So we we've had a client that I thought was more prepared than she was, and she's, she's great, her content is great. But when we got into it, we ended up you know, we have the camera recording for 20 minutes, we hit stop, we're ready to go to number two. And then we realize we just took 30 minutes to prepare for video number two, and then we hit record and then it's like we're spending more time between videos than actually recording and we were there till midnight and we were all exhausted and you know, she's trying to have high energy on video and she's you know, feeling inside like this is the longest day of my life. And so so yeah, it's, it's so important and it makes your content so much better. Obviously, you do the keyword research first to choose the titles of the videos. And and it's actually like some of my clients over prepare, they script out exactly what they want to say. And you know that there can be a strategy for that there can be used for teleprompters and whatnot. But what I what I like I've, there's some videos that I still have used a teleprompter on, but it's rare nowadays. Because when when you can just talk from your memory and your your natural pauses and your natural stutters or bad grammar, or mess ups, right? You're just come across more authentic and people relate to it more, and they follow you more, because it's real. It's not a rehearsed presentation. They know that it's not scripted. You're just talking to them. And that's what really works on YouTube. And so I mean, in fact, the videos that I script, usually aren't YouTube videos. They're more of a promo video, because I'm gonna want to be really specific. But yeah, on YouTube, it's really just about, alright, I'm going to I'm going to talk about this first, you know, I'm going to talk about let me let me think of a video. I'll just use the same example. So I'm going to talk about why not antibiotics, that's all I write. I just read a bullet point, why not antibiotics and then the next time to talk, you know, talk about raw honey. That's one of the ingredients you know, so that's what my outline looks like. It's just kind of Have a memory jogger. Another another tip I like to give my clients is plan on intentionally pausing between each point, instead of thinking okay, I better remember these seven different points and remember their order and got it in my mind. So I don't have to look down at my notes. We have this thing called editing and, you know, jump cuts, they are accepted and and embraced on YouTube. So if you have a jump cut, that's fine. Or you can do a crop edit, where the camera angle or the camera zoom kind of changes. And so you could have 10 seconds that we just cut out where you're looking down at your notes, but when you do a crop, it like that people never even knew you skipped a beat. And so it actually makes your content better and it helps my clients relax. Just look at the first point I'm going to talk about why not antibiotics? That's all I'm worried about right now. When I'm done with that, then it looked down at my notes. Oh, yeah, I was gonna talk about hunting next. Okay, and then I looked at the camera again, and I just talked about honey. So yeah, it that's That's how I prepare my clients.
Joe Troyer 37:01
Yeah. And you said something that I want to uncover real quick. That's so true that I didn't really think about at first you said that one day clients like really trying to script it out think through it. They're like exhausted they're beat up and at the same time to give you full energy right and seem really extrovert because being on camera knocks back like four pegs, right? And, and all the while they're just beat. So I've been there too. I think you gave us some really good tips, right? A couple of bullet points, use jump cuts. I think in today's day and age too, if you're not using like jump cuts or that type of editing, like it's not a normal YouTube video, even if you are saying everything like we are without notes and without looking down. You're still would want to use jump cuts like that's what's acceptable. So I think you're right like take advantage of the viewing style, so to speak or the production style that as being used on YouTube and and you don't have to show up so prepared and you can be a lot more natural on camera.
Nate Woodbury 38:06
Yeah. And to add to that, don't don't even stress about your recording equipment. Right, I mean, the camera that we have in our pocket on our phone is amazing. It's totally amazing. And, you know, we want to pay attention to lighting. So, I mean, what I'm doing right now for this recording, I've got a big window right here. So I don't have any studio lighting on me right now, but I made sure that I didn't have the window behind me. So if you if you're, you know, put your put your phone on a tripod so that it's steady and have the window or the light source right behind your camera and, and if you don't have an external microphone, just be close enough to your camera so that the audio is good. I mean, really start out where you're at, and just start having a conversation and sharing advice in that way. That'll be way more valuable than than stressing about Investing in this camera that's going to magically make your videos go viral, or you know, or the lighting or any other there's a lot of fun gear, you know and there gets to a point where it's like you know what, I have a specific need. I want to get footage from an aerial position I need to buy a drone I need to buy myself give me a business reason to buy a play toy or I have a reason why I want to upgrade to a DSLR camera instead of my phone because I really want to be able to blur the background given a real example for me there that's what I wanted to do that you know, just to kind of a quick a testament to this I I started when the iPhone 4s came out, it was the first iPhone that had an HD camera and and I learned how to film with the the bright white background. I kind of learned how to do that with that that. And so I made some of my own videos on my web design clients at the time saw that and said, those are nice videos, Can you feel my videos and I'm like, I'm just using my iPhone. I started for a year I offered video production as a service to someone with my iPhone. I had the paper backdrop I had the lights, I had the teleprompter even at the time, I was just using my phone to do the filming. Then eventually I had a need. So anyway, the moral of the story is start with with what you've got the font, the camera that you have now is so much better than the iPhone 4s.
Joe Troyer 40:22
Yeah, that's awesome, too funny, man too funny. So Nate, this has been awesome. I just want to say thank you, amazing podcast episode, I know the audience is gonna really dig it. I want to wrap up by asking you one question. So as you look at your business today, you look at your team, you would look at how it operates and how it runs. What's the one book that you think has made the biggest impact on the way that you do business and the way that your business operates your team, etc. and then and then just why give us kind of the takeaway, and what that book did for you or what the aha moment is for you.
Nate Woodbury 40:59
Now there's a few that come to my mind. The one that I would narrow it down to would be the E myth revisited. I'm guessing you've heard of that one Michael Gerber. Really because because I I love efficiency so much and I love systems and for me to hire people in the Philippines that that was a real, a real key. I'm going to mention a couple others I another one that was a game changer for me was Tim Ferriss. What's the four hour workweek? The interesting thing is I learned a lot of principles from him in that book that I started to apply, except for the outsourcing part. It just seems so foreign to me to pun intentionally. It really seemed like a battle. That's, I don't that's too hard. But I gained a lot from that one. And another one kind of a combination of two books by Robert Kiyosaki Rich Dad Poor Dad and cashflow quadrant, really understanding the difference between being self employed and being a business owner and that That ties into the E myth revisited where you're working on your business not just you know you you are your own employee those are those are kind of my my staples throughout my whole entrepreneurship adventure that that yeah there there must reads or listens I listen to audiobooks
Joe Troyer 42:21
those are definitely four staples for any entrepreneur, any business owner, for sure four staples that everybody should read everybody should have on their bookshelf as well and should should reread. And so yeah, I'm probably do for a reread on probably all four of those books. So even because I've read them before man, still classics, in books, I'll definitely put on the list of reread. So Nate, man, thank you so much for coming on the podcast. I really appreciate it. I'll be sure to link up in the show notes to be the hero studios. And also the classic and infamous why hire in the Philippines video that that we've been talking about. Is there anything else Nate you'd like to link up in the show notes specifically, or anything that that you want us to link up for you.
Nate Woodbury 43:06
You know what I will I'll give you a link I have a keyword research mini course that I give away for free. Okay? And and I actually show step by step how how I go through the process of finding the exact phrases and so I'll give that link to you so you can offer that for free.
Joe Troyer 43:22
Awesome, man. I know our audience will love it. Thanks so much for the value today. And have a great day, man. Thanks.
Nate Woodbury 43:30
Thank you, Joe. Thanks for having me.
Joe Troyer 43:32
All right, everybody. That's been another episode of show me the nuggets. Nate Woodbury, absolutely brilliant. Brilliant. Please leave a review. Leave me Nate some love. Have an awesome day.