In today’s online business world, digital marketing agencies have a unique opportunity to become white label partners to platforms such as Go High Level and guide local businesses through their technological advancements. Shaun Clark, the founder of Go High Level reveals the top tips and tricks on becoming a white label SaaS reseller in this episode.
The Benefits of Selling White Label SaaS
Selling a SaaS platform like Go High Level to local businesses is one the better white label opportunities that are available to digital marketing agencies.
Firstly, it allows for customization and branding, enabling you to present the software as your own and strengthen your brand identity. This customization creates a professional image and enhances the customer experience.
Secondly, white labeling provides an additional revenue stream by charging businesses a subscription or setup fee. It saves time and costs by leveraging a pre-built platform, freeing up resources for sales, marketing, and customer support.
It also offers value-added services, fosters customer relationships, provides a competitive advantage, and opens up access to new markets.
How to Sell White Label SaaS to Local Businesses
To effectively sell a white label SaaS software like Go High Level to local businesses, a digital marketing agency should do the following:
Understand the Target Market
Conduct comprehensive market research to identify local businesses that can benefit from white label SaaS solutions like Go High Level. Understand their pain points, needs, and preferences in terms of digital marketing and customer relationship management.
Create a Compelling Value Proposition
Develop a clear and compelling value proposition that highlights the unique features and benefits of white label SaaS software. Emphasize how it can address the specific pain points of local businesses, such as streamlining marketing efforts, enhancing customer communication, and improving overall efficiency.
Tailor Your Messaging
Customize your marketing messages and materials to resonate with the target audience. Craft your approach based on specific industries, business sizes, and goals of each prospective client. Showcase how the white label SaaS software in conjunction with your digital marketing services can solve their unique challenges and help them achieve their objectives.
Demonstrate the Software
Provide live demonstrations or offer free trials of the white label SaaS software to potential clients. Showcase its key features, functionalities, and user-friendliness. Walk them through different modules, such as marketing automation, customer relationship management, and other digital solutions it offers.
Highlight Success Stories
Gather and present case studies or success stories from businesses that have benefited from using the white label SaaS software. Showcase how it has improved marketing efforts, increased customer engagement, and delivered positive results. Use testimonials and real-world examples to build trust and credibility.
Offer Training and Support
Assure potential clients that your agency will provide comprehensive training and ongoing support for their team to effectively use the white label SaaS software. Highlight the resources, tutorials, and customer support services available to help them maximize its benefits.
Provide Competitive Pricing
Set competitive pricing plans for the white label SaaS software, considering the local market and specific client needs. Offer flexible pricing options such as monthly or annual subscriptions. Also, consider any additional services or customization they may require.
Follow-Up and Nurture Leads
Maintain regular communication with potential clients. Follow up after demonstrations, address concerns or questions, and provide additional information as needed. Nurture leads over time, ensuring they feel supported and valued throughout the sales process.
Leverage Digital Marketing Channels
Utilize various digital marketing channels to promote the white label SaaS software. Run targeted online advertising campaigns, create engaging content, leverage social media platforms, and utilize email marketing to reach local businesses. Implement SEO strategies to increase visibility and attract relevant leads.
By following these steps, a digital marketing agency can successfully sell white label SaaS platforms like Go High Level to local businesses, showcasing its value and generating interest in the digital solutions it offers.
Topics Discussed
- SAAS as an additive
- Go High Level Top Five Features
- Leading off with a software offer
- Why undervaluing software is a terrible idea
- Value stacking and to make an easy yes