Joe Troyer 0:46
So next up, what I wanted to do is talk to you guys about the biggest life hack. Again, my goal here on the channel, and my goal in life and with everything that that I do with you guys, specifically, right? Is is trying to help you guys right? To take what's working for me in my personal life and in my business, and to share it with you guys. Right so that you guys can rip it and deploy it, and not everything's gonna be a win for you. Right? Like, you might look at something
I'm doing and it might not be the right place, it might not be the right time. And that's okay. Right? Just know, at the at the end of the day, right? Like, my intention is just being here to help you guys right? and to hopefully not let you guys go through the same bumps and nicks and bruises and scratches and broken bones that that I have, right? So I don't claim to be an expert in all things. Right? That would be silly. But I can say that one thing, really looking at, you know, what's made the biggest difference for me over the last six months, seven months, eight months. One thing that that I can definitely pinpoint as being the biggest life hack I want to share with you guys here today. All right, so
I'm gonna give you guys could admit that you feel like you're slipping. Right? You feel like you're just not getting done, what you should be getting done. Your business just isn't doing as good for your customers as it should be. Right? Like, you know that you should be doing something in your business and you're not, you know, that you should be doing something in your personal life. And you're not right, like, and that's what I mean, by slipping, you know, you should be doing it. And at the end of the day, it's just not happening. Right? Yeah, and not living up to my potential, right or growing my agency.
Yeah, so So guys, I feel like, at the end of the day, it's important for us to, it's important for us to have this realization, so that we can get it off of our chest. Right. So that like, we don't have to live with this in the back of our head every day, like just acknowledge it, and then come up with a solution to fix it. And that solution may not be the perfect solution long term, right, you're gonna have to iterate, you're gonna have to change the solution, it's not going to be the final solution.
But if mentally you know that you're moving forward, and you're working on fixing that, your complete mindset and demeanor from day to day changes, and you stop carrying the guilt of what you should be doing. And that guilt of feeling like you're slipping and like things are falling, right, and that you're not doing what you're supposed to be doing. So make a plan, right? And put it into motion.
And I can't tell you guys how much this is going to help you guys. Right? Because you're going to be able to stop thinking about this and being guilty of this, right and having that guilt on your conscious all day every day in the back of your head. So at the end of the day, like whenever you're growing stagnant, I want you to turn to this exercise.
All right. And I'm going to give you guys the exercise. All right, I'm going to walk you guys through it as best as I can. I'm going to do the best that I can to walk you guys through this exercise. All right. So it's easy, but I don't want you guys to overthink this because I know that this will give you guys the clarity that you need. Okay to really start making some progress in your business. So first and foremost, guys, we got to figure out what the important things are. Right. So what are those things that are dropping? What are the balls that are dropping? Right?
What what are the family commitments that aren't happening? Right? What is the the time commitment that you've you've said that you're going to make with your kids and that hasn't happened, right? What is the sales that aren't happening in your business? Where's the you know, the prospecting that's not happening? So the first step is just like, Don't judge anything that comes out of your mouth, right or out of your brain, right? Just rapid fire get the shit out of your head. Right?
What is it right here right now? Right that you need to be doing in your business, right? What are the things that you feel like you're slipping on and just like have have a throw up type of moment? Right? Like, just get it all out of your head? And yeah, I just said throw up like, just let it come out. Right? And don't correct yourself mid thought, right? Just write it all down rapidly as fast as you can write it down. Okay, and when your brain stops, then move on. Okay. I'm going to call this rapidfire build a list. And I'm gonna say of the issues slash opportunities.
Joe Troyer 5:08
Right. And so, there's gonna be a lot of personal things on here, there's going to be probably some like family things on here, there's going to be some, like, spend some time with a girlfriend and the wife not doing that on a regular basis, right, there's gonna be things on here, like, you know, just just need to take some care care, some errands and some things in the house, right, there's gonna be things on here, like I need to start taking better care of my health, right, there's going to be some things on here, like, you know, I need to get more active, right?
Even if it's just starting with me, you know, walking a mile every day, right? But there's going to be like health, there's going to be wellness, there's going to be personal things, there's going to be like family things. And then obviously, there's going to be business things. So let's just say like health, wellness, personal family business. So again, at the end of the day, I want you guys to understand is that you're going to have a lot of different kind of categories and different things that you guys are going to start writing down.
And I don't want you guys to prejudge these things just frickin dump it down on a piece of paper, right, or for me dump it down on a whiteboard, that's my favorite place to do a big brain dump. Right? So let's actually call this rapid fire brain dump. That's a good title. Alright, so then essentially, guys, what I want you to do, is I want you to boil down, okay, everything to the easiest to understand most critical action that you need to be taking, right, so boil down to most critical, most critical action you need to take Alright, so for this, I want to give you guys some context, I'm gonna make sure that you guys are grasping this, right.
So if you're trying to lose 10 pounds, you know, working out and buying a kettlebell, right, like, isn't going to do the most for your health. Right, and losing that 10 pounds, right? dieting and controlling what you put inside your body is what's going to do the most good, right. And if you're doing it while you're doing it, right, you're gonna lose a pound to two pounds. And you shouldn't be aiming for more than that in a week. Right.
So if you are 10 pounds overweight, or you want to lose 10 pounds, understand what that's going to take, right, that's going to take your body for five, six weeks to do. And it's probably going to take a little bit longer as you try to transition in and understand what you're reacting to, and what you're not reacting to, and the body type that you have, etc. So again, if you're trying to lose weight, okay, understand that the best thing that's going to have the biggest impact for you guys is going to be diet.
Right now, I'm not trying to discourage you guys from from tossing around some kettlebells. Right? And throw in some exercise with some kettlebells. Right? But that's not what's going to do the best for you. There's a clear difference there. Like would it be good to do? Yes, that's, that's, that's a good thing to do. You guys should all exercise with some kettlebells. But it's not the best thing to do. Right? It's not going to make the biggest impact for you guys as well. Alright, so boil it down to the most critical. And then, right, we want to start chunking out our calendar.
Okay, when I start chunking out our calendar. Okay, so backing up just a little a little bit here, right? Like the most important thing for an agency consultant, based business, a freelancer business, at the end of the day, if you had to boil it down, the most important thing to be doing on a daily basis, right, like the the minimum viable things that you got to do in an agency. What is that? So again, with an agency, like What is the 8020? Right, what are the things that you got to do to grow an agency? Right? If we had to keep it as simplistic as possible? What is that? So at the end of the day, what matters is prospecting for an agency, right?
And then running, what I refer to as a console, a console, it could be a strategy session, it could be a demo, doesn't matter what you call it, right? But it's that medium where you have a prospects attention, and you're pitching them right. At the end of the day, those are the two things that matter in an agency to keep it growing and to keep it running. Now, obviously, you got to actually be able to get results or fulfill on your clients, right. But if you're trying to do the minimum, right, if you're just trying to hit the MVP right now in your business, these are the two things that you got to be doing to grow your agency to that right here right now.
