Craig Campbell is a Glasgow based SEO trainer and consultant who’s worked in the digital marketing industry for over 18 years. These days, however, Craig has switched his focus into the lucrative trade of buying and selling websites.
In this episode, Craig is going to walk us through his process of flipping struggling websites for top dollar using top-notch SEO skills.
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Hey everybody it's Joe Troyer and welcome to another show of show me the nuggets. Today this morning we have on none other than Craig Campbell. If you guys have been in the SEO space for any real amount of time I'm sure that you recognize Craig's face or his name. I think Craig's been in the SEO space for coming on man close to probably 20 years. So Craig is a top SEO trainer and consultant and we're super excited to have Craig on the podcast today. How's it going Craig
Yeah, good Joe. yourself.
Good man. Good.I'm I was just saying when we got started before, first time wearing a sweatshirt man in months, woke up and it was cold today in South Florida. threw me for a little bit of a loop
As I was explaining to you, could be worse
You could be me sitting here in the snow for 3 or 4 months of a year. I pity the place. My tan has faded what can you do?
Yeah, for sure. So super excited to have you on the podcast here. Show me the nuggets. I was just on your podcast a couple weeks ago, had a great time catching up getting to know you. And so I definitely wanted to bring you on the show and share you with all of our audience as well. So, it seems like your specialty is definitely SEO. Can you give us a little bit of background kind of how you how you stumbled into the space before you were the Craig Campbell in the SEO space?
So probably quite like everyone else. And years ago, I was dabbling with websites and stuff before the SEO was really a thing. And they had you left school and didn't really have any formal qualifications and didn't really know what I wanted to do. So all of a sudden I have sales jobs in call centers and all that shit and I don't know why but obviously I think I would attribute my SEO career to the age I am, so I just turned 40 and but when I was growing up as a kid and a lot of people my age will relate to this I didn't have a mobile phone. I didn't have the internet and stuff like that. So when I was like 17, 18 that's when dial up connection, came out and people like wow, what the fuck? I can look at my house on Google Earth and you know all of this crazy shit if you're even just chatting on msn messenger him you know when you were 17, 18 trying to get yourself a girlfriend it was just the thing to do. And I came to caught this bug have been interested me and to me whilst I had no fucking clue what I was doing, so you obviously seen people making little websites and stuff like that and dabbled about on web, you messed up websites and stuff I was really shat at it, but I tried my hand for a year to to play around with it. And then used to certain forums and stuff until you understand how the internet worked in SEO and everything else. And then obviously, over time, and I probably took about five years to really understand this new and get to grips with it and actually then start to charge people effectively for the service. And but I was doing it and doing little bits here in the just pass note and forums, that was all you had, you didn't have Facebook, you didn't have anything else. And they didn't started doing a freelance or, you know, actually doing link building and stuff. And people were saying, Oh, can you do this for me? And then before I knew it, I had to hire some staff because I was getting busier and busier. And before I knew it. I just one day woke up and I had this agency and I had 17 staff and I was stressed out and I wasn't going to mail and I've never actually set out to be a business owner. So built up this agency which is doing really well. Doing local client work in an all that kind of stuff . And then from there, I decided that wasn't really for me. And I think we spoke about that previously Joe to walk in and as you know, staff is quite cool to do it for a while, but it's quite stressful as well. And as you scale things back, I've still got a small team. But you know, use automation, I use virtual assistants and various other people from all over the world, and which is more cost effective for me, and I just don't have those big rock pro money kevi the walking in the world feeling really stressed So, and for me, that is pretty much my journey in 18 years. You're starting out as a freelancer, I think I walked in my bedroom for three or four years. And I was going crazy and watching crap TV and not really doing a great job. So getting out and getting into an office was a big thing for me. And as I see no, I do a lot of affiliate marketing consultancy team in everything. It was just trying to help people because it took me Five years of mistakes been laid out the garden path by not taking courses and following the wrong people listening to all the bullshit that's out there and I think from now I can try help save someone five years of mistakes by giving them a better training in that that's what's in the wheel for me.
Yeah, man, it's uh, your story so familiar, right Sounds Sounds like my story sounds like so many stories of people that I've heard that are customers of ours, I'm sure mutually and lots of podcasts guests. It seems like it's the it's the kind of normal path and we go down it and we have this aha moment. Like man like, This took me five years. This took me seven years. It took me eight years, however long that timeline was and it's like, man, if I could save somebody from those bumps and bruises that would be amazing.
Exactly. I mean, you can be a doctor and you know, five or six years. So it's a steep learning curve. And people to get them as it's A good feeling for me to feel that I'm giving something but when I do that is
Yeah, definitely for sure. And definitely once once the you're not strapped for income, right? your priorities start to change, right. And it's not all about the money anymore and fulfillment this will fulfillment thing that I always thought people were full of shit about starts to actually really become a thing. Yeah. And you gotta like what we're doing every day.
it say it's massive for me and even being able to spend time with guys that you are like mutual friends James Dooley and stuff, you know, I really enjoy you know, and you're just caught in a random holiday with these guys and doing a better work at the same time. But also just doing stuff that you enjoy. And it's not from the money, you know, perspective but doing it to enjoy, learn, develop and just chill and I think that's the key part and a whole thing and to do the same job to the best of your ability, you came to half the overnight stress out of dealing with clients and taking on the wrong type of clients and just for the sake of the money, rather would be able to deliver a good job. So I think everyone gets that and that comes up in your time where you get over that hurdle. And you do actually perform a lot better than you're a lot more creative because you're not as stressed about money as such, you just go with the flow and do so with that shit and opportunities arise as a result of that, you know, and, you know, chance meetings with people and you end up doing a JV with them or whatever it may be, you know, falling games,
for sure. 100% so what's what's Craig Campbell focused on these days right so you obviously got your your start in the freelancer world then kind of built from Freelancer to agency. What do you what do you focus on these days?
And so training and consultancy, which I don't do every day of the week. there isn't enough demand for that but I do a lot of affiliate marketing Buying and selling websites what I'll do is take a look for lazy affiliates for example, and they take advantage of the hard work and effort that they initially put and offer them a place for the website and then scale that up. Because I've got the process I've got the team I know what needs to be done, and then flip the website on so it's essentially buying real estate as far as I'm concerned, you buy an old dodgy house for you and your debt and getting it for a really good place and you send your team of builders and to give it a like a paint and everything else. and flip it on for what it's actually worth. And I do that with websites just knowing quite enjoying that process and in you know, I think for me, long term and that is what I would really just want to do all the time is just buying sell websites, maybe buying sell a tool or something like that. you'll develop it build up its brand and thanks whatnot so I'll just paste the boat with that just that it's just a new challenge for me and something that that I'm not that well I'm fairly experienced in it no but you know what, it's late June yourself like you mastered as you want and you're like fuck this is easy like, give me something else to get my teeth into or get me on YouTube and I know you've got your you know your investable, PPC. And you've got that's automation and that runs itself but you get bought at that rate because it just works. So you need something like to challenge you. And, and that's what I'm always looking for. Maybe I'm you know, 40 years old, I'm not done yet. I'd like to walk and I don't think I ever could retire. I'm one of those guys ever get bored. For just working. I've writing a book as well actually, I've got a book coming out. Halfway through this year, I'm currently writing it again, not for a monetary thing. And I've actually got a publishing company who have taken most of the money for it. I'm just doing it as an experience and also be able to give back as well. Because again, it's more of a experiences for me as well is there? You know, it's not necessarily the money say that things into challenge my brain, and they keep me on my toes, I think really important.
That's awesome, man. So we just just had Greg Elfrink from Empire Flippers is actually on the show. So if you guys are interested in flipping websites, definitely go check out that episode, lots of content talking about the different types of buyers and what they're seeing in the marketplace right now, what things are selling for, but the reason I really brought it up is because we spent a lot of time talking about specifically buying and holding and selling and kind of not that model. So I'm curious to get your feedback on kind of what type of stuff you're looking at buying right. What type of monetization model what kind of, you know, what's your criteria of of stuff that you're looking at right now?
for nowNo, I'm just messing about whether Amazon affiliate websites just know so I'm not what You are a big buyers that are, you know, spending millions of pounds on websites. So Amazon affiliate to me, monetization wise is pretty poor, I wouldn't recommend that Amazon's the best form of affiliate marketing because the percentages are so small, and what you need to put into it in terms of content links and anything else that you do? Do you actually ever really make that much money unless you're a player? The answer is no. But for me, what is interesting, what I've been able to do is see spend 10 grand in a website that potentially owns two or 300 bucks a month, do that website up, scale up to m and c 1500 bucks a month, which you can do very quickly, and then flip that on 40 50,000 bucks. So I'm spending 10 grand, I don't make it very, very quickly. And so Amazon and what you probably find with Amazon affiliate websites is there's lots of guys out there who Have a basic knowledge of SEO and a really good on page, they may be just don't invest in links and various other things. And for me, that's where you can get quite quite and because I'm really good at link building and get things that are really good at link building, so it's a case of me just spending a few thousand bucks on some links and very often that need to move and that's all I need to do. I mean, I can get on here and see I've done all this other magic stuff. That reality is you don't really have to. And for me that that's what's interesting, just know that I'd love to grow that and buy an ecom website and video you to potentially and obviously Empire Flippers, don't just do Amazon you've got various monetization models they are and and as I see, for me, it's the buying and selling it see 10ge land and selling for 50 grand. What jack can do very quickly as part of a process that appeals to me targeting London to festes good money. It's like you're invisible. PPC you just chuck empty yourself, your your process in the work just gets done. And it may not be getting money for everyone else but you know making that profits, still good money. So that's where I'm at just know, love to do it in a much bigger scale to buy a website for a million and sell it for 10 or, you know, whatever but there's obviously a need to bigger team and you know, more budget and know all those stuff. So and that's something obviously look to build up to.
So for you the reason that you're going after Amazon FBA stuff in that models, specifically, because you feel like they're under monetized a lot. Yes. Right. Yeah. You know, adding additional monetization strategies probably right, or ramping them pretty quickly, is easy. So kind of minimum effective dose or minimum effective effort for you in playing ranks, which is obviously link building and SEO. You're able to do that and see some big you know, Some big wins in the long term with these sites, but their criteria probably would be right that the the site's ranking somewhat decently and is somewhat established, right? Because you're, you're not trying to play the Google dance game at the beginning and wait for it to start ranking, you're looking for something that has some income, right? Age, right. And so you can just hit it with best practices. And watch.
Exactly. So lots of guys will have websites that are maybe two or three years old, and they just stagnated that two or 300 bucks a month for the get lazy or whatever. And that's weird. It's a perfect opportunity for a vulture like me to come in and go. This is so bloody easy, and it really is. That's how easy as in sometimes you do feel like a vulture because you're like, negotiating with a guy trying to get the place down to get the best place for yourself. And you're like, Man, I'm, I'm stealing off this guy here. So, but again, you know, the guy is Got to invest in these links and everything else. But there's so many lazy affiliate, I think, even as you're wise 90% of SEOs are lazy. And so those definitely scope bait if you've got a team and some budget to put behind that, but you can quickly you get get ahead of the rest. Interesting.
Yeah, I got to friend that. That's doing the same thing now, but with some bigger sites, Big Content sites, and his his play is a SEO he's not he's not good at SEO. SEO is not his model. He's done really well. And eCom and Amazon. And so for him, he's buying these sites as kind of just as a learning curve, but he's getting because he's bored, right? He wants something to do. He wants something to sink his teeth into. And they're big traffic sites. And they're doing product reviews, and now he's attaching ecom products to them. Right. And so he's just taking the products and monetizing or taking the sites and monetizing better Right so instead of sending it to Amazon you know he's he's looking at what Amazon products are selling through you know his little affiliate site and then he's running his own products on Amazon and looking for those
yeah i mean i think that's the so many different ways to make money you know by a nationally Glenfinnan Amazon website. I've got a friend to the paid website similar story to what you said about it was an Amazon paid website and all this stuff is an Amazon and he flipped Amazon as I see the Commission's that anything between two and 8%. Now you can flip over to Chewie who's a beggar family over in America and up 20 or 25%. So instantly, just by taking the Amazon buttons off and adding your two buttons on for the same products, you're doubling your revenue so that you know there's so many other ways that by initially taking some weak ass, affiliate, you know website and maybe going to a private Yet again to just double the revenue which is doubling what you paid for your website flipper on in your amongst team and job done. So yes, it's it's really as it should be Clemens should be illegal to make money that easily.
So,Craig, if if I had never done this before, and I was just picking your brain, like hey man, I love this idea. I want to do the exact same thing. What advice would you give me
and I would always say, you know, I've made mistakes along the way myself even as an experienced SEO if you're going to go for Amazon websites. Avoid something that seasonal. So we have a golf website, for example, it only really works very well for probably six, seven months of a year. And also bear in mind the product place. So my golf website, for example, has a range of T shirts, gloves, bows, golf clubs and everything else but the average order Value something like 25 bucks. Now, if I was to go into a niche, when I was the sale generators, for example, agenda they are on average is three or 400 bucks, it's the same amount of content, the same amount of links, it's the same cost for me. So you have to select, I would always say to anyone start new slate something that the products at at least 100 pounds minimum minimum of 100 pounds, because regardless, you know, I've got to pay for frequent content, frequent links, so if I'm only making 25 bucks for something, as opposed to 100 bucks, it's pointless because it's the same content, the same amount of link. So always try and pick something a minimum of 100 pounds, the higher the better. And if you win, you're going to Amazon don't think it when you sell on Amazon products. Don't think we have to have like a women's clothes. website you can be baby a niche of the people who sell only cookers, I've got people who sell on the hunt and scopes generally as you can be very, very niche. And I think, the more niche you're in, you know, I think that's a good thing. So these would be the kind of top three tips that I would do because I feel that with my golf website, I can update it was my first ever Amazon website, and I can update and yes, I've made my money back and all that kind of stuff as seasonal, the average product place is not good. And if I could go back and know, advise someone that you know, that would be some of the mistakes are the kind of things I never really gave a thought to when I was playing it.
Gotcha. Yeah, that makes perfect sense. So push. I the big thing for me that you said was not seasonal. And a lot of a lot of us wouldn't necessarily know that something that seasonal or not unless you're trying to buy the business. Yeah, I'm by this that's one of the first things I Look for is I look at the profit loss statement and I'm looking at the numbers to see the seasonality because I want to know what cash flow is going to look like and be able to predict the cash flow. But then the second thing that you said was, you know, go after a higher ticket, you know, type of type of item and it's so funny, like, I talked to SEOs that are agencies and I think it relates here so well, and they're like, Yeah, man, I sell SEO How much do you sell it for? 1000 bucks a month? Why don't you charge more? Because that's all that my market will bear Well, why don't you just go after a new market? We're like oh my gosh, I'm like
groundbreaking news. The
like the head blown emoji like I can see it just go off.
Yeah, it's It's madness as madness in because it's so simple. And it makes complete sense but until someone something says it to you, You don't think so? Yeah. It makes complete sense.
Perfect. That makes sense. So in terms of deal flow, where are you finding the sites? Where are you looking? I know everybody's got their little honey holes or places that they like to go or don't like to go.
And so there's a lot of Facebook groups out there. So Empire Flippers, or give them a plug in, you've obviously had a leg up on and Empire Flippers is where you want if you want the claim, Bella claim, and you've got 30 grand plus the via website, if you're a beginner and you think I'm never going to pay 50 grand if you want a website, 5,10 grand, there's tons of Facebook groups, flip flipping websites, if you put that and you see there's a ton of Facebook groups, and people are regularly posting the killer screenshots of the analytics and the monetization through Amazon or whatever. So I think Facebook groups as the best as also private brokers and stuff, it is real. And I think if you go to where sites like flippa.com. It's a mess because anyone, so the great thing about Empire Flippers is they have this whole vetting process that goes on with flipper, anyone can put a website on here, and there is no real vetting it goes on. And as someone who's a rookie who me, you know, everyone wants to buy a website and make loads of money. And I think the guys Empire Flippers are worth their weight in gold, because of the Vetting and they do the decline 80% of websites that that are proposed to coordinate as well. And so I think, in a few don't have the money go into the Facebook groups, but be very, very vigilant because people can fake a lot of stuff, talk a lot, share, and make sure that you do your due diligence. But on Facebook, there's some great websites, great, reliable people. You can also ask people in the community. Have you heard of those dude? He's selling a website and you know, people are always happy to vote. Other people if they're good people and stuff. So Facebook groups is we are offering the best deals for the budgets that I'm looking to spend on Empire Flippers if you're Mr. moneybags.
I mean, I think you could you could create a whole business just taking sites from Facebook groups and Flippa and other marketplaces like that and flipping on Empire Flippers. Yes. Right. You know, you get you know, you buy something for 12. That's right. You make sure you do do do the due diligence. It's got all the right metrics, it's got all the right KPIs is the real deal. There's no big glaring holes in it right. And you take ownership and then immediately go to somewhere that can get you 3639 times monthly profits. That that's huge. big opportunity.
Yeah. Someone do it.
Yes, or fill your boots.
I'll never forget, one of the one of the last deals I did on Flippa was just over a year ago, probably a year and a half ago. But I bought a website for multiple six figures. I put, put 40 grand down us, and the rest was an earn out for 10 months. And I was making a profit of $10,000 a month during the earn out for the rest of it. Jesus, I paid off my total investment my total outlay I paid off in four months. Talk about robbing people, right? Yeah. But that you got to understand and I like felt bad. Like when I made the deal. I felt like I robbed the guy. But later I really started to understand where he was at in the business and he was at the place in the business where it was either I need to find I need to find a safe pair of hands for this or I'm just Just going to dump it. I'm just going to shut it down my, my brain as an entrepreneur is bored with this puzzle. Right? I have another puzzle, I'm already working on solving and playing with it starting to make money and I just want to be able to go play with this puzzle. Right? And he was done. And so it was either I want to save bare hands or I'm just going to shut it down. And obviously much rather have some cash in a safe pair of hands then having to shut it down.
That's the thing. Some people just do it for the cash, you know, and I think there's also a business model and people been able to build a business so far. And then flip the a and then give it to someone like us who you are maybe more savvy and less industry and then we can also make money. So I think that our businesses out there who will do the basics, and then give it to a gala oz who will then monetize it better than Gordon, but as you see, sometimes it feels like robbing people, but can you really think like that because you good at what you do? Absolutely not. And it's a business transaction. At the end of the day, I used as I said earlier, some things I feel like a vulture gonna tick off those guy, you're gone, you're laughing wouldn't have gotten thrown about the year and all that stuff in and as much as its businesses business and I'm not going to pay over the odds for something that's not complete. I'm adding the biggest part to that jigsaw as far as I'm concerned. And I'm entitled to, to be able to do that. And that's what I get after, you know, five or six years of going round in circles. Not having a clue what I was doing a saw my P back as far as I'm concerned.
So if I'm going to follow in your footsteps Craig and I'm going to go pick up one of these sites and I want to follow in your footsteps. I want to I want to take the traffic and make it spike and I know nothing about SEO. What would you tell me is like the 8020 what are the what are the three or four things to focus on and then any vendors or tactics or suggestions on how to get that done.
Yeah, so the first thing is obviously looking at the website, I think with a lot of these websites, they they cannot coach the action, the buttons, you're making it clear where to buy as always that you know, people don't do it the missing those basics. So make sure that everything get clear cold directions for when people do wander the website. The other two would be content and links you know, I know you've got your internal linking and your technical SEO and all that kind of shit. That is standard stuff. That's what I would expect from any website. So clean up that shit if it's not done already, but content and links have to be done. You know, whether it's product reviews or whatever you may be doing a graph the bar and then go after links. You know, link building for me still is the number one ranking signal. They said do you have obviously got a number of different vendors if you want to buy guest posts you've got get me dot com links for you.com are two of the ones that I would recommend. But there's a ton of guest post superbia providers that also create a tiered link building and stuff like that at very affordable places. And so those are things of that in terms of content. I don't have any vendors off the top of my head content writers are a bit harder to find for Amazon and I've been fortunate enough what I've got someone who also adds in the links and everything else, I've trained them up to that standards hidden. So the lesson as a one stop shop to go to but guys like and as your Butler can do Amazon content if you want a copy a little bit more money if you do that, rather than using a V. But there are services like that, but you need to get the content on there. If you want to rank for a whole bunch of terms, the biggest things and you look at any of the affiliate space, any of the major major daddy's that ranking really well or how many In the show and the content and the links, that's pretty much all these guys are doing. And obviously, that entail the one kid and everything else is on point, all the processes and everything is set up. But those are the key factors. And I know guys, I think it was Matt Diggity. Actually, that said, he bought our website once off a guy and all he really done was changed the call to actions because you couldn't really when you add something to cart, when you were adding something to cut, it wouldn't have a view check it but when you didn't have that, and he's looking at it going fuck me. So he's been added to view checking button. And that's the only change he didn't and the website. The website was conveniently after that. So one of those simple changes can make all the difference to our website if it's already get traffic. So you have to look at these things because if a website is getting traffic and it's not converting, you have to look at it in the sensible your sleep, it'll strip all the bills. We just look at it, would you buy from this website? And I think you'd get a lot of quick wins from just fixing that chat and simplifying it, and then smashing the content and smashing the links. Don't think you will fall wrong.
Perfect. Perfect. Those are three great tips. So Greg, you've been around in the SEO space for a long time. longer than most, quote unquote SEOs and especially unquote gurus in the space, what forecasts or trends use the people talking about right now. That are bullshit and 2020. That
are bullshit. And I mean, it's just you see all over the place. I mean, I think
I think I wouldn't see bullshit. But I see a lot of people trying to run Google NLP down people's throats at the moment. And, and as far as testing goes, Google can't really differentiate or can't see the correlation between something like What apple apple pies or apple vinegar they don't see that as being related using their own tool. So I think a lot of people are talking about techniques and technology that may come out in two or three years time but trying to force it onto people just now as Google that clever to be able to do all this stuff as it stands Absolutely not. And and I see a lot of people talking about NLP and I think the problem you've gotten so industry is people are always trying to find new topics to talk about. And the inflate something that may or you know, may or may not be a good thing at the present time though I'm not disputing the NLP and optimizing for your future proofing your websites is not a bad thing to be doing. But as NLP is really that important, right? No, absolutely not. And people using correlation tools and NLP and seeing their websites tanking and men saying something like, Ah, you know, softly single shut No. Everything I do, is you You've got to take things with a pinch of salt and test things out for yourself. And rather than taking people's word for it, and I think, you know, you just hear so much garbage in this industry, you know, he was dying, this is dying, you know, link building is dead. And, you know, the core concepts of seo hasn't really changed over the years. content and links are still the biggest thing. Of course, Google have not gone ahead and rank duplicate content or spammy content or shared content. That's never really been the case. Of course, you could have maybe got away with it, but more years ago, but a lot of people are doing everything else. It doesn't really move the needle and forget about the core basics. And so they're all focused on voice search, are all focused in on schema and various other things and I think you've got a lot more to worry about, get traffic and get stuff like that. And then things like schema and feature snippets and everything else are the key mon the top and obviously another topic you've got no as everyone starts To implement schema, and then Google ruler and update we are, if you get featured snippet, you're being shot down onto possession 11. And people are being gone. Well, you know, it's one of those equal things that customer wants the featured snippet, but you know, through my own websites that I've got when you force down onto possession a living you lose 80% of your traffic that feature snippet no one's giving a fuck about but there's a lot of stuff and this industry that's all ego driven. And people want not feature snippet because they want to see Yeah, look at this Google bar and I've got this fucking possession zero. And so I think and there's a lot of ego driven stuff and sad stories where which I heat a Wachovia galaxy x possessions a and as a C test you don't share there's just so much fucking bullshit in this industry. It's unbelievable. So you as a See, NLP is the one just know that really get some money just because unweighting up Not that good for more interesting. Yeah.
So that's a brand over I was actually regional voice did I feel pumped up new radio?
about that? Yeah, that was a breath of fresh air man, that was fantastic. Um, so Greg, what's your method of staying afloat and staying up with all the trends and updates in the industry? because like you said, I feel like the basics are the basics. They're the best practices. They're the fundamentals. And they're frankly, what most people skip, and don't get done. Right. Yeah. And you've talked about them repeatedly. But it's because so many people are freaking out about, you know, the the whiz bang Gizmo of the week or the month and it's really because there's not shit to talk about, like, most of the shit that works and is the fundamentals are staying the same. So So how do you stay afloat, right in terms of mentally what's working, what's not and stay on top of the updates. Keep your game sharp
and I think you know master minds in dealing with the date surrounding yourself with the right people in the industry I've got a lot of friends as I've mentioned before, the links of dhulia and people all over the world that we regularly have masterminds and set the and and shoot the shit and show each other like hey, look at this tool I'm using it does this are you even doing a podcast with a link to you? You may see what Bengi or the outtake go fuck he said that's I need to check myself. And so I think putting yourself out there. I speak at a lot of conferences enemy and people see he's at every conference going. I don't only go to conferences to speak is the networking meet at the bar after the and you'll catch up with a whole bunch of guys. When I really feel there's massive value in that allows me to keep on top of things. You have to go get off if not asking going and meeting these people and spending time with them. like you wouldn't believe is over in America. You meet up with the guy The had a few beers showed each other a few tricks and boom you know I've no doubt in my mind with the guys that were there you've picked up something and you'd be crazy not to do that in a regular ongoing basis so I try and at least once a month when I'm at an event hook up with other people gotten event if I'm speaking in America I'll I will you meet up very solid people in the days leading up to the event as well. And I'll be sucking as much as I can. Obviously I'll be offering value to them as well. But I could happily meet with you join we could set the initiative to share all the you know late talking beers and we both leave that pub with a lot more value in you maybe just something tackling something to go an action something and I think that's the The only real way you can do it. Get get to master mindsor just me up with people for a beer or whatever, you know, people are very, very open A meeting in someone's in Florida why not you up? You know the lights at your seat all the fancy a beer or going out for a meal? Let's do it. And people are very open to that. And I'm not sure. Personally, I don't know what it's like in America, but in the UK people are not. And what you don't have great social skills to the not up for going with a stranger for a bit and asking him some stuff that you know, and I think that's where the problem lies is that can a mental block where people said I could never go out with your I've never met him in my life, what am I going to talk to him about? Whereas someone like me, I could probably talk to you fucking 40 of a solid in all this stuff. So I think that that's the last in my game as far as I'm concerned.
Yeah, for sure. No, I think it's just like that and in the United States and people have perceived perceptions of levels that people are at and where they're at and I can't talk to that person. Like that's all just bullshit in your head right? As long as you have the mindset like to, like you said, to basically lead with value and to help them as well, right, like it's going to be very well perceived. So will you get blown off every once in a while? Yeah, right. But more often than not, I don't get blown off right and most of the people that I'm reaching to and trying to connect with have no idea who that guy so it's not like you know, it's because I have an audience and that's why it works for me that's that's not right. It's just that I put out more effort and try more than most people.
Yeah, and the thing that's we are if you look at the most successful guys obeah are probably all very similar in that respect here you just try to go and meet people don't give a fuck and and it's those guys that are the successful ones. There's got to be something with a not right.
Yeah, for sure. Cool, man. It's been a blast. A great time hanging out a had a great time hanging out on your podcast. So definitely wanted to have you on my And share with my crew here digital triggers and invisible PPC. So I'm going to wrap it up with one question. So I'm a big fan of books. But I more often than not will pick up a book and I think it shit. Right. I start reading it and I'm like, Man, this is awful. Like, there's no way I'm going to finish this book. And so I put it back down. I hate wasting time with books, right? It drives me bonkers. So when I meet somebody, that's cool. I meet somebody that I respect, right? I get in front of them. I always like to ask, like, what's the one book that if as you look at your life, you look at your business right now. What's the one book that you think has made the biggest impact or is the most reflected in the life that you live to that Craig?
It's a hard one because I'm quite similar to you. I fucking hate books. And I don't have the patience to read the full book. And but one one book I have read and I was quite inspired by as a guy called And sugar I don't know if he's well known in America and sugar and he's a billionaire, usually with a company called Amstrad to make computers years ago. He started his business with 150 bucks and has built himself up to be a billionaire. And he's just a wheeling deal at a normal guy. He talks like hoes you know, he's just a hustler, doing shit by his shit and train mad stuff and the rate has broken the stories in the wing thanks and I think he is the one guy that I was thinking about that you know I'm not trying to replicate what Alan sugar done you know what I'm different industries and stuff like that but he's a guy that I've got massive respect for because the way he fell in business as a hustle, you've got to take chances. You've got to have a gamble. And and you've just got to go with the flow and there was no right or wrong way. And business and a and also, these guy Alan Sugar and stuff quite happy to talk to the People get people into felon slots that he shut out he's not scared to see yeah I'm sure you know their tendency to the business I'll get someone in to do it and and i think that that is we are when I started out in business I was always wanting to be the best businessman the best as you're the best guy and voice in the best sales guy and I try to be everything within the business and I think you know reading how he's structured has set up and had himself surrounded by a team of very good people is what the intake of me to be able to see click you have to let go you can skew what we get the right people around the boat you and my business from the year when I done that when I will finally let go of this fucking whatever you want to call it that say self obsessed bullshit and you know our self important bill shit and everything had to go through me. You know, I was in a much better place after that and a lot less stress. So That would be the book Alan sugar
perfect man we'll link that up in the show notes also make up for you Craig Craig Campbell SEO com anything else that I should put in the show notes for you?
Now that said it's all good if anyone wants to talk to me ask me anything famous on Facebook or social media always happy to talk to people and offer advice or tips or whatever and so no it's been a pleasure Joe and the yeah and if I'm in Florida, which I'm sure will be at some point I will shoot you up for a beer
yeah man I should be in the UK in May as well how knows those days get a little closer. I'm going to do a little little meet and greet with some people out there. Got a little plan coming together so definitely let me know when that is and and would love to see you on another.
Yeah, be perfect. We
really appreciate it. Guys. This has been another episode of show me the nuggets. Hope you guys enjoyed it. Joe Troyer, signing off.
Transcribed by https://otter.ai