Michael Roddy is a social media growth and marketing expert who has worked for the who’s who of the digital marketing industry. He specializes in leveraging Instagram to help entrepreneurs grow their brands and businesses.
In this episode, Michael walks us through the inner workings of a successful Instagram agency, sharing the best practices, and highly actionable tips and tricks that you can implement in your own business right away.
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Hey everybody it's Joe Troyer, and welcome to another episode of Show Me the Nuggets. I'm excited today to have on fellow agency owner, longtime friend, man, I've known Michael for quite a few years, Michael Roddy and we're going to be talking about his agency, we're going to be talking about how he is absolutely crushing it on Instagram, for himself and also for his clients. And something we don't really talk about a lot here on the podcast is Instagram. So I'm excited. I've been wanting to get Michael Roddy on the podcast for for quite a few weeks. Now we've had some scheduling conflicts, but man, I'm excited the day is finally here. So Roddy, man, without further ado, welcome to the show.
Michael Roddy 1:36
Thanks, man, I appreciate you having me on here. And yeah, a little a little tough getting us on that scheduling thing. But uh, I do take full responsibility for that. So it's all good. I appreciate you having me on here. Man, excited.
Joe Troyer 1:45
You're a busy guy, you're a busy guy, man. So for those of the audience that don't know, you tell everybody about yourself, obviously, you're in Orlando, you do Instagram, you run a little agency, you do a bunch of stuff for e commerce companies and other companies in this space. You've been doing it for a while now. But But give everybody a little background on yourself.
Michael Roddy 2:08
Yeah, man. Um, so you know, when I was, I guess you could say even like, four, four or five years ago, just your typical student, just a bartender honestly, and just trying to make some money and then keep the bills paid. And I had been going to school for, you know, graphic design content, stuff like that, and got a job quickly at one of my buddies, agencies. Um, Los Silva, who is a, you know, really good personal friend of mine and best friend, honestly. And he's a mentor to me, and, you know, started working with him and these guys and, and just started kind of learning the ropes on the digital marketing space. And within a week of working there, and I just dropped out of school. I was like, this is where I need to be, these guys are awesome. I think this is a good move, even though no one thought so. But, you know, throughout the time, I was just doing content creation, helping Los out with this, you know, personal brand and stuff. And funny, you know, about that time, but you know, he had gotten his Instagram stolen, by these two kids. And basically, starting from ground zero, he was like, I need to build my personal brand again, Roddy, you know, why don't you you know, you understand content? Why don't you just jump in Instagram. And I knew nothing. Took a took a course, learned as much as I could, I sucked at it for a while but started seeing some success by just taking the course by like two, three, maybe even four times I just take it over and over again. I'm starting to actually getting results, learning the platform, the algorithm, seeing what's working, testing a bunch of different things. And I started traveling, you know, to these events that, you know, my mentor was speaking at where all these other big, you know, big hitters and stuff were in the green room. And me and Los were chatting about his Instagram and stuff. And they overheard and they're like, Yeah, you do Instagram. And you know, those was like, yeah, tell him. And I was like, yeah, I do Instagram do like, oh, how much you charge? And I was like, Oh, you know, charge like 5 K, I just made that number up, I just knew was a nice high ticket number at the time that people were willing to pay. And these guys would like, okay, yeah, send me an invoice. And I was just like, oh, shit, like this is? This is sweet. Uh huh. So, you know, we started that business by just kind of a couple big people like Bedros Keullian was like my first client, right, and I didn't try to make any money with them, I spent all the money I put on the budget to make sure they're getting the best results, just adding value for them. So for a while, I kind of just did that, like, every time I got a new client, I would just make sure that, you know, I just over delivered for them made sure I just continued crushing, right just because I knew that if I could help these guys out, their network itself was going to be big enough for me to get those referrals. So, um, you know, over the time, I just kept working with the same guys they kept giving me referrals. And yeah, I built a pretty substantial agency that's gonna you know, if it doesn't do seven figures this year, and 100% do seven figures plus next year. Um, but yeah, I just I just got into Instagram and it was just a heavy hitting thing at the time. And obviously now it's even more imperative. Um, so you know I went from bartender to working in an agency with my mentor to now running my own business and it's been it's been awesome. And just really helping out, you know, big people in this space has just been kind of like the, you know, the foundation of like where my success came from, because I went from, you know, being Los' photographer, video guy to now I'm Roddy and I go to these events and you know, starting to speak and stuff like that. It's been incredible.
Joe Troyer 5:18
Yeah, man, that's awesome, fantastic story. And I love that it's like, every wave is just rolling into the next one, right? It's like, what do i have to do to get this person to know, like, and trust me, right, to pay for my service and to refer me to everybody that they know, right? It's really hard for you not to build that snowball effect rolling down the hill getting bigger and bigger and bigger. When ,you don't have that attitude, every day in the business.
Michael Roddy 5:45
Yeah, I think the biggest thing people don't really take into consideration is that everybody who's trying to work with someone is always thinking like, Well, you know, like, What's in it for me? And if you think like that, then you're never going to get anywhere, right? So I my thought process is when I met these people is like, you know, like, What can I do for this person? That's going to be like, a wow moment for them to be like, this guy is like the best, right? You know, because I, on the short term, like, I didn't care. I knew that, like the long term relationship was going to build me not only good relationship with them, but build me something that was super sustainable, and obviously scalable. That's awesome, man.
I want to talk a little bit about like the day to day in the business of the agency, so to speak, right, like actually running that. And I want to go down that rabbit hole for a second. But then I want to come back and I want to really talk about Instagram and kind of what are the top things right now that are working? what's the 80/20 and I want to make sure that everybody today can walk away with a couple of tactics to actually grow their Instagram and get some results from it some good
Michael Roddy 8:40
For sure, man. Yeah. Um, so you know, when I first started doing this, it was just me, you know, it's kind of like a one man show. Um, I knew I. content was like, the thing that I was the best at, which is honestly, at the end of the day, um, if people think that there's always some sort of secret, or there's some sort of cheat code, or you know, fast track, it's really not, it's just market research, content and content distribution. So if you know content, and you can get market research dialed in, then you've got yourself like a really good foundation to really help you start building that business. But once I got into getting a four or five clients, I was like, holy, you know, I can't do this anymore myself. So I'm, you know, funny enough, in the the way I grow pages, is by leveraging a massive network, right, a massive network of niche specific viral pages where I can take my clients best content pieces, or create content that's, you know, congruent with those pages content to drive traffic from there's essentially cross pollinating. Right? Yeah. And people try all these different things, there's giveaways. There's third party, you know, tools on automations. But none of that is really sustainable or scalable, and it's even harder to monetize those audiences. Um, and I've tried them just to test them out. They're great. They do well for like, credibility, vanity stuff, but the most sustainable way that I've ever you know, scaled people, brands and personal brands and pages is just the shout out method. But it's not more than shout outs, it's your network, it's the quality of the pages that you're leveraging within those audiences, because a lot of these pages don't have authentic audiences, you know, so I've spent plenty of money testing those pages out, making sure they have quality pages, making them send me screenshots of their stuff. So, um, you know, now I got a full team, right, I got a team that does the growth, they manage my network, I've got a, you know, graphics team, and I got somebody on my team whose job is literally to just find more pages that we can leverage for growth, because obviously, you can't use the same pages over and over and over again, for at least one of your clients, you're gonna exhaust that audience, right. So you want to find new pages. So you know, my entire business model. Um, I've got like one guy who's, I would say, my pretty much almost my partner now. But the way it's been lucrative is that I've just used on demand employees. So every time I get a new client, I bring on somebody specific to that client, that can, you know, help with a delegation of the work and the fulfillment. And, you know, for the most part, my clients are with me for almost over a year, like it's, I have a pretty damn good client retention. But if I lost a client, I'm not stuck paying out of pocket for a retainer for someone in my team, I just lose that I just lose those employees, right? They're not contractors, they're just like people from Upwork, or Fiverr. and stuff. On the in the main people that I keep on the team are the people that helped me with the growth because that takes the most time. And that's not something that you can teach somebody on Fiverr Upwork. So that person is pretty much somebody that is always on my team, no matter what, um, but yeah, like those on demand employees is was a huge, a huge, like, you know, moment for me to help scale the business, because for a while, I couldn't take on more clients, because my fulfillment was going to start, you know, losing the quality, because I was doing too many, and too many hats doing too much. So if I tell, if anybody ever asked me like, Oh, you know, when you start a new, build a big team and stuff like that. I'm like, you don't need a big team, you just need to be resourceful. And you figure out what stuff that you can delegate to, for people that are like, you know, freelancers, essentially. So that way, you're keeping yourself checked and not losing out on money if you lose a client, because you know, stuff happens pandemics like this, obviously, and you could lose clients, you know, so you always want to keep yourself safe. So that way, if you do have a bad month, it's really not that bad of a month, because then you're not stuck paying a giant overhead.
Joe Troyer 8:40
Yep, for sure. Yeah, man, that makes perfect sense. So yeah, the content team is the team that kind of goes up or down, depending on how many clients you got. Right? I mean, there's the the consistent team that you've been working with forever. And those are the ones that like that, that seems your most valuable team, right? Like without them, you basicall don't have a business.
Michael Roddy 12:45
So those guys are like, pretty much almost everything for me, you know, I mean, like if I because like, they have my network, they're helping me grow the network still, which is something I used to do, they're managing all the relationships with the pages, they're, you know, scheduling out the campaigns. Um, so without those guys, like, you know, I would be in a lot of trouble, there's no way I could possibly do that and still run the business. Because at this point, now, I'm just doing sales calls and just overseeing the operation, making sure things are good. But you know, like I said, I just went to Mexico for like, seven days last week, and barely took a phone call, and everything was fine when I got back. So it's all good. At least I know, I have a real business and not some sort of a hobby, right? That's like, the biggest thing, I think, for a lot of people. But yeah, growth is, um, you know, if I could tell people about anything with growth, it's that you need to focus on, you know, market research, it's like anything, you know, you need to figure out like, alright, what niche am I in, or what niche is this client in, um, then go find people that are their competitors, and see what they're doing that's working. Um, and then you got to make sure that the people that you're looking at for competitor research to have authentic pages, which is, which is highly important, because you don't want to be looking at someone's page to replicate content based off of if they don't have an authentic audience. And you can always do a little formula that's manual. So if like, let's say you got 100,000 followers, you want to be getting one to 2000 likes a photo on for every 100 likes, you get one comment that's pretty authentic, and it's pretty hard to fabricate that. Um, and then you can also go Use Social Blade, which is like, which is like a daily growth tool, or ninja Linux, and they can go to give you a little bit more background information. But, um, that's a good formula for you to make sure that the person that you're looking at has a good audience, and if they have anything over 3% engagement, that's pretty damn good. Um, so you know, if you're looking at your competitors standpoint, you know, you want to make sure you find out what they're doing, seeing what's working, and then test it. The other thing with content now going into that is that content is going to dry up, you know, your, your content should never be the same. I've worked with people who are just starting out, and then work with people who have, you know, millions of followers, and usually the people with the big audiences or have a little bit of an ego and they're like, Well, you know, I got a million followers, my contents just not getting the engagement they used to, and they always blame the algorithm and I'm like, no It's not the algorithm, it's your content. It's just trash. You know, this, these content pieces are from like, last year, right? Like you can't keep using the same content, you got to give people new things. Because going back to what I said in the beginning of this, people on Instagram, the only thing they're thinking about is like what's in it for me? Right? Why should I follow this person, and there's no incentive to follow you there is not going to be any people that are going to actually convert to be followers on your page, you're just going to have a page with a bunch of profile visits, maybe some engagement, but you're not going to have any growth. So contents The next thing, and then content distribution is essentially taking those content pieces after you've done a bunch of testing, and making sure that it works. And then either distributing those content pieces to those viral pages that we use for the campaigns. or looking at the growth of looking at the pages that we're leveraging for growth and traffic, seeing what content works on their page, and creating content with my clients, you know, personal brand images on there, and stuff that are pretty congruent to theirs. So that way, you're maximizing the most visibility on those pages, because the more engagement that those pages get with those content pieces, the more traffic that my clients are going to get to their page, giving them a better conversion rate on the followers with the amount of money that we're spending on those pages for growth.
Joe Troyer 16:15
Yeah, man, it's really funny, um, you know, I do a lot of SEO, I do a lot of outreach, I do a lot of growth on that side. And it's really funny how similar the two businesses are, if you looked at like, or the two systems are between, between that model, and between the Instagram model that you just explained, they're the same, right? I mean, it's like creating content, or outreaching, to people and pitching the content and trying to get it placed. Once it's, we're trying to build the relationship with the blogger, right, like to do more of that to build like our proven Rolodex. And then once we have that Rolodex, like, we just keep using that for for new, new opportunities, right, for every new client, or a new page that we want to grow. It's the same thing.
Michael Roddy 17:03
Yeah, and it's, it's, it really is the same thing, right. And that's why the people who always try to find those shortcuts, um, they don't have something that's sustainable, or scalable, or anything that they can monetize. You know, they're just trying to get the quickest win. And I mean, obviously, if you've even if you even run a business, we know that there's no quick wins in businesses, right? Like, it's, it's long term, you know, success that comes from just like being in you know, the trenches and just keep trying different things. Um, but, you know, it always goes back to the content and just making sure that you're consistently doing that market research, and doesn't matter what platform it is, it's always going to be about that. And the platforms like Facebook, or Instagram, specifically with Instagram to, the only thing Instagram cares about is the user experience, they don't, they don't care about the people like me that are trying to, you know, monetize our Instagrams and sell things, they don't make money off of us. To them, we're almost like a liability because we can spam people or create a bad user experience. So the reason why it's so much harder to grow, or it's so much harder to get visibility, is because people used to know the algorithm. So they used to be able to use these specific little cheat codes to get more growth quicker with with terrible content. And then they switch up their algorithm to the point where almost no one knows what it is. And it's because they just don't want to go work harder on the content, they don't want to put in the work on the market research. And like if you can just put in the work, like I was sitting here today, I have calls with my team for an hour and a half, sometimes two hours. And it's just on creative stuff. It's just on content. Because we know that if we can knock out two hours and get massive amounts of different content that we've all gone to gathered from market research, that gives us a massive advantage that we have more content to test and see what works, rather than just trying to figure out the algorithm, right? It's like this, it's like going to go going to school, right, you spend all this time figuring out how you're going to cheat on this test, when you could have just taken all that time that you've tried to figure out how to test and you could have just actually studied and just gotten a better grade, you know, um, so it's the same, it's the same thing, you know, it's just about, it's just about actually taking the time to doing that. And after you do the market research once, you don't typically have to do it again. You know, you just got to create a glossary of all of your competitors, and also a glossary of the page that you're using for growth and just making sure that you always have that backlog of information and content to look back and see if there's anything that's been changing in your niche.
Joe Troyer 19:25
Yeah, yeah. I mean, that makes perfect sense. When it comes to Instagram posts or Instagram stories, where do you see like the success these days? It seems like when stories first came out, it was like man, like, stories is everything. But I'm curious now, in your point of view, obviously, this is your expertise. value of each or where's the value or where's the concentration? Or is it is it doesn't lie in both.
Michael Roddy 19:50
So I so I haven't, um, I used to be heavy into stories, right? I would always do stories that was kind of like the way to do it. Um, Then my buddy had come out with the tool, unfortunately, the tool does not exist anymore. And this tool gave you the ability to like almost create an in platform dm subscribers list to where you can broadcast DMS out to all the people that have ever deemed you a keyword. So I used that for a while which crushed but then obviously went down. Now I'm back to stories, but I will tell you that we just did a story sequence two of them probably last week that made us 75 grand for one of our clients. And that's actually that's astronomical, but you know, it's a, it's the same, I use the same kind of method that I use for everybody for this specific person that just happened to be very appealing to his audience. And it goes back down to like making sure that you have The Avatar are the messaging dialed in. So you can do two different ways on a story, you know, usually what you do is if you're doing selfie style, or if you're just using those like little graphics, where you just have words on them. Yeah, the same thing, you just call out your avatar, who you're speaking to give them some sort of curiosity factor that kind of keeps them engaged. Yeah, then talk about pain points, bring up their pain points and what they're probably struggling with inside of their you know, their space, then find a solution with the solution is typically like your services, your offer your product, etc. Give them once in the program. Then after that, I usually use polls. So I'll go in there. And I'll use polls to essentially like keep people interactive, and engaged just because story, stories, people's retention seemed to be a little bit like less, you know, people are using that there's fall off on the story. So you want to keep them engaged and use all those fun tools that Instagram has, like, the polls, the swipes, yeah, and also putting hashtags on there that are congruent to the person on the person's avatar that you're trying to reach. So that way, you get some more visibility from hashtags on there. And then after that, you bring it back in with like, you know, the, the deliverables of that product, what they can expect and then a heavy CTA t there's swipe up or dm you on for this particular story sequence, we did a swipe up, and it was a cyber monday Black Friday sale on a really, you know, pretty high ticket course. But it made 75 grand. And we just did two of those stories sequences, which is massive. Um, and like I said, if you don't like doing stories, because people typically have this weird, kind of like, you know, disconnect with talking to their phone. Now I got entrepreneurs that they speak in front of hundreds of people, but then they go talk on their phone, and they just, they don't know what to do. So you know, I can't be them, obviously, on the stories, neither can my team. So what we do is we just use those little like, we just print out or, you know, export like a little black, jpg. And we'll just kind of like almost do it like a like a story sequence by just like having a little type bits and paragraphs, essentially pop up, you know, and they almost read it as themselves. So sometimes they do even better than the person talking to their phone. Because one, they don't really know when it's going to end. So their retention on that content is longer. And two, they can read all these pain points, everything has themselves. So there's a lot more emotional. There's more of an emotional journey on that on that story sequence. And then you keep them in you keep it very interactive by adding in the polls and stuff in the polls are very important. Because if you're not scheduled, pushing them to a swipe up, and you push them to DMS, wherever didn't dm you a specific keyword that you said that you know what they're inquiring about, you can go back and you see who voted on those polls. And whether they said yes or no on your poll, you dm outreach, all those people, just two different ones, right. Like, hey, you saw that you said yes. How can I help you? Hey, saw you said no. Um, well, let me ask you this, how are you doing right now in your business? You know, we've closed plenty of people that said no, because for the most part, you know, they're engaging, but maybe they didn't know that there was something in their business that they needed to help with that can help them, you know, get an extra 10, 20 k a month, right. Um, so stories are great stories, I'm in my opinion, that's, that's gonna be the best way for you to monetize. Um, and it's going to be the best way for you to either create a massive ability to get revenue and swipe ups, or have a really good conversation with a qualified lead in your DMs. Um, for me, I like to go DMs just because I like to have more conversations with people. Because even if they're not qualified today, I've had people that I've talked to my DMs that were, you know, leads three months ago, and then they hit me back up, and they're ready to go, you know, like leads, leads, in my opinion, they don't know they never die. You know, it's just about following up with them and having that conversation and adding value if they're not ready to buy your products or services.
Joe Troyer 24:24
Yeah, it makes perfect sense. So when you work with one of your clients, and you guys typically handling the messaging them for them, but they got somebody on their team, or how do you guys typically recommend that?
Michael Roddy 24:35
Yeah we will do full management, which basically gives them only like one task. It's partially to it's giving us all the content that we need to post for them or edit and them being active on stories every single day. Um, but pretty much for that. After that, we do all the heavy lifting, we do all the content creation, we do all the market research, we do the content distribution. We write all the copy, I have a copywriter on the team. On the main read the main thing that we do to make sure that we're writing copy that's not only congruent with maybe their offers or products or services, but the literally tell how they would speak in general. So we make them fill out a pretty dense avatar sheet. And then also a protocol sheet where we, it's not only for them to figure out like even more about their avatar, but it's mainly for us to make sure that we're speaking correctly as them in a way that also attracts their ideal client avatar. But yeah, so you know, that avatar sheet is extremely important, just because it helps us make sure that we're writing copy the right way of making sure that we're dialing on the messaging. Because a lot of times people who come to me who have worked with other people, or they've been doing it themselves not getting a lot of traction, a lot of times it's their messaging, you know, they're like, Well, here's my avatar, and this, I'm like, well, you says your avatars this, but the copy on your Instagram is so far away from how you need to be speaking to them. Yeah, um, so once we dial in on their messaging, and kind of help optimize the page, and the content, everything, um, you know, we start doing the growth campaign, we'll do the growth campaign, probably towards the end of the month, if it's like a first month person that we're working with, just because the first two weeks is like all the research, all the delegation of the content, the creation of the content and the content strategy. And then after they review, and they like it will start posting and testing content, once we start seeing that we're getting a little bit of scalability on the on the engagement, that's when we'll go and start the growth campaign. Because traffic will amplify that all and you know, people are like, Oh, you know, you got more followers and more engagement, you also will get more reach on visibility on hashtags, and the Explore page, because hashtags, the Explore page, they're only showing the best content pieces. And when you have traffic going to your page, and you're getting all this new engagement, you're getting all this growth. That's when Instagrams, like, Oh, this is a good page, let's push it more, because Instagram again, wants the user experience to be good. So all the pages that are performing the best and having the most visibility in engagement, those are the ones that are gonna get way more hashtag impressions and explore page impressions. So now you're getting growth from the traffic of our network. And then you're also now getting traffic from hashtags and explorer page, which is giving you two different traffic sources, giving you some exponential growth, and more importantly, targeted growth. And then after that, it's all nurturing with content, sees it takes about 30 days, we see usually about 30 days for new followers to feel the trust, and then I've seen enough credibility to where they want to reach out and inquire about your products. Um, so we after the growth campaign is over, we just continue nurturing them, right, we just change up the strategy a little bit to be less, be less optimized for growth and more for monetizing. And then once we kind of start getting some more leads and conversations and the next growth campaign comes in, we go back to like, you know, switching up the copy to be less sales intended, and more like value based just because we want to make sure that we're not like pushing salesy stuff on the on the brand new followers, because that'll turn people away, like, instantly.
Joe Troyer 28:00
Yeah, that makes perfect sense. Yeah, some great nuggets in there. There's an awesome, thank you so much. I feel like I know way more about Instagram than I ever did before. Yeah, what what do you think, Roddy, if anything, we missed anything that like we just be remiss if we didn't talk about anything. Like this was good.
Michael Roddy 28:25
I would tell people, because a lot of people, right, they're not going to really understand growth right away. That's, that's a pretty high level thing. And you know, I have no problem saying that it's even not even for me, I still learn things every day on growth. But I think the biggest thing that people struggle with is like, posting, right? They they won't post every day, because they're like, Oh, this just takes too much time. Like, I use Facebook creator studio to schedule out a month to two weeks to a month worth of content on and I spend one or two days with my team, and we get all of it dialed in in those one or two days. So that we're not focusing on posting every single day, we're focusing on the quality the qualified conversations in my DMS from those posts, and focusing on market research and growth. Because Instagram is a tool, don't let Instagram use you as a tool, right? So you just need to figure out, I think the main thing that people struggle with is that they think it's too hard or it's too much work, but it's really just about streamlining that process through the content distribution tools on Facebook that you have that everyone has access to. So you know, I used to use Hootsuite buffer later and stuff like that, but Facebook crater studios and Facebook software tools, so you're not going to get in trouble for using it. You know, I mean, granted, those aren't third party blacklisted tools, but they are third party and you're going to get a little bit of diminished reach on there. But I can tell anybody anything. Definitely focus heavy on streamlining your content. Because if you're focused every day on writing a caption for the past for the past two hours, you're wasting your time and not making the money back that you could be having qualified conversations in your DMs with people
Joe Troyer 30:02
Love it. Yeah, it makes perfect sense, man. And that's good. I'm glad that you brought that up. I think people spend way too much time on content. And they Yeah, they get trapped in the, in seeing everybody posting all the time and thinking like, Man, this is gonna kill me this is gonna take forever for me to grow my Instagram guess because I got to be so active in it every day.
Michael Roddy 30:23
Yeah. And even even big influencers that I've worked with, they build, I'll be watching them or sitting sit next to them, and they're just on their phones trying to write a caption for an hour. And I'm like, you guys are just wasting your time. You know, like you need to, you could do this in one or two days. And just spend the rest of the week just monetizing, coming up with an action plan for you to make sure that you can turn this thing into a money making machine, you know, so that's the one thing I can tell people too. And then as far as content goes, you know, content doesn't need to be something crazy edited, what people want and content is value. And you give people massive value by just talking to your phone and saying something. So don't overthink content. And don't spend too much time every single day posting day to day get ahead on your content. Think more on the value and what people can get from it that give them success.
Joe Troyer 31:10
Perfect, man. Dude, this has been awesome. Thank you so much. I want to wrap it up. And I always ask the same question. At the end of every podcast, I was asked for a book recommendation. But I do it a little different. I feel like every podcast out there is like, Ronnie, what's your favorite three books. But I like to ask something a little bit different. I want to ask you like, what's the one book that you feel like has made the biggest impact on the way that you do business the way that you operate? And why?
Michael Roddy 31:42
Um, you know, I, I read a lot of, I read a lot of like health books. Um, the only book that I read recently, that was a that was, you know, told to me by my friend, you know, my mentor, Leaders Eat Last. That's like a really, really good book, um, that book has honestly helped me kind of build a foundation for building like a good culture and a good team and how to really like structure the way you talk to people and, you know, building a team that's dedicated to working with you, you know, even when things get hard, you know, you have a good team when they'll do anything, and everything for you, even when, like maybe the money isn't there that month, right? Yeah. So that's a really good book, I recommend it to anybody who's getting into that space. And then the other book I read, which was it was actually an audio book, people are into the health because obviously, as entrepreneurs, like, you got to be optimized, right. Um, so I read a, you Superhuman, that's a really good book as well. Gotcha.
Joe Troyer 32:38
I haven't read that one. What's that what Superhuman about?
Michael Roddy 32:40
um, it's basically it's a book. It's Dave Asprey, his book on biohacking. And that book is insane, like that guy his goal is to live to be 185 years old. on it, all it does is talk about all these different things that you can do to like, be completely optimized help build, you know, if you have like, hormone imbalances, like what you can do to fix those, the myths that are in nutrition that you can kind of overcome to help build, like a more, you know, have more cognitive function. I'm super into those type of books, just because, you know, like, as an entrepreneur, we're doing high level stuff every single day. And like, I can't be slacking or falling asleep in my desk, right? So that's a really, really good book, I highly recommend it to anybody who's who's, you know, into the health stuff. And if they're not definitely get into it by reading that first.
Joe Troyer 33:30
Awesome. And so, if somebody wants to connect with you, after the podcast, they listen to this. They're like, man, I got to connect with Roddy I want to chat with him about running some social media for me or run an IG you're helping with content. They just want to connect with you. They want to follow you they want more of what you got. where's the best place for them? to do that? I would I would assume IG right.
Michael Roddy 33:49
Yeah, for sure. My Instagram, that's my bread and butter. That's where I'm on the most. And if an emoji handle It's Mike with two E's underscore Roddy - R O D D Y
Joe Troyer 34:00
Awesome, brother. Well, thank you so much for for coming on the show. I really, really appreciate it. This has been great. It was definitely worth all the chasing and back and forth that we had to get us at the same place at the same time, but brother, I appreciate it. And hopefully we'll connect here soon.
Michael Roddy 34:16
All right, man. Yeah, I appreciate you having me and yeah, man, but stoked. Let's Let's do this again here soon.
Joe Troyer 34:22
All right, everybody. This is it. This is another episode of show me the nuggets. If you enjoyed the show, please do us a favor like us, review us, we appreciate and we'll see you on the next one.