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Joe Troyer

An Easy FITD Strategy for Google Maps

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In this episode, Joe will show you how to build an easy foot in the door offer for google maps. One of the biggest reasons for Joe’s success as an entrepreneur is his ‘give more than you take’ approach to every business relationship he enters. He’ll share with you how that concept works within the framework of a foot in the door strategy.

Topics Discussed

  • Thinking Through Your Messaging
  • Defining Lacking Criteria
  • Joe’s goto Outreach Template
  • PAS system

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Joe Troyer 1:07
would be an easy foot in the door offer for Google Maps. So whenever you're going to have a core offer, for me a core offer is $1,000 a month minimum as a local marketer, as a consultant or as an agency, right? Those three words and terms are all the same core offers a minimum of $1,000 a month, okay? So what I teach is when you're small, and when you're getting going, and even as you grow, and as you scale, that you want a foot in the door, something that's easier to say yes to than going from zero to 1000s per month, and the way that we do that was with a foot in the door strategy.

Okay, I recommend that you give away a foot in the door strategy, right, that you give first, right? And then you ask, okay, one of the biggest reasons that I personally have had the success that I have had is because I give more in every relationship than I take guy or at least that is my goal. In every relationship, business or personal. How do I do this in business? I can tell you guys that as a foot in the door, I've taken over, I've taken over a client's Google Ads account. Okay, and I've not charged them anything for it. I've ran it for 30 days, and my feet are run that account should have been about 20 grand for that single month. Right? Write? Did I provide a lot of value by doing that? Did I provide a lot of value by doing that? Yeah, just me managing it, doing it for free? Hell, yeah. Right.

But then after that month, guess what I did, I put it down to dollars and cents, how much more money I made them, and how much money I saved them, by me running it. And then I showed them what my fee was. And guess what? They made a whole lot of money above my feet. So was it hard for me to tell them? This? Is my monthly fee moving forward? No. was easy. Was that a hard sales pitch? No simple.

Put your money where your mouth is deliver some frickin value. Okay, so if I was doing Google Maps and local SEO, and what would be an easy foot in the door? Okay, first and foremost, I would define quote unquote, lacking criteria, right? What are the things that the local businesses in whatever niche I'm going after in location or areas I'm going after? What are they not doing?

Joe Troyer 3:25
I would call this lacking criteria. Right? What are the things that they have wrong? Or they haven't figured out yet? That has to do with Google Maps and local SEO? That I could fix pretty easily? Step two, then would be I give that criteria and how to check for that criteria or those problems? I give that to a virtual assistant. In this example, that virtual assistant has a list builder, right, their job is to go find prospects. Right? So at the end of the database, a joke, I found you 22 prospects, and Atlanta, Georgia, that are in the roofing niche that have all of them have at least one of these lacking criteria. Here's the business owners names. And here's their emails, here are all the problems virtual assistant, right? Here's what I need you to do. Go find these problems, go find the people that have these issues. And then last but not least, I need to build an outreach template. Whether it's LinkedIn, whether it's a direct mail piece, whether it's cold email, whether it's voice drops, all of them are basically the same, what you say is basically the same and all of those as well. You just have to take into consideration the medium, so different mediums, people expect a different response. Let me give you an example. If I sent you an email message, one of my long email messages, if I texted that to you would that be? Would that be appropriate?

Unknown Speaker 5:00
All right, would you like flirty text message all Jarboe, man? All right, different lines, and it would be hard. That's what you got to think about when it comes to outreach, right. So you can have a template in terms of principles and philosophy that you're going to follow.

Unknown Speaker 5:15
And I'll share one with you. Okay, but you got to humanize it as well. Right? You got to think through it.

Joe Troyer 5:22
Right? What's the person on the other end going to think about this message? And specifically through this medium, right? You can't say the exact same word for word message, right? Via cold email. And via the phone. It just doesn't work. Like there's some subtle differences. Very subtle, right? You're not going to write four paragraphs and texting somebody. You're also not going to leave a voicemail with four paragraphs, because you've told the prospect everything Why the fuck are they going to call you back? Right? They're gonna be like, yeah, click, not talking to that chick, right. So there's some very subtle differences. So define lacking criteria. Again, we're trying to get Google Maps and local SEO customers.

Let's say that that's a service, we're going to charge at least 1000 bucks a month to do that. For local businesses. The next lacking criteria, the GMB profile is not completely filled out. What does that mean? You get x number of images, right? You get x number of categories. You get x number of information that you can put inside of your GMB listing number three, GMB, right Google, my business images aren't geotagged.

Joe Troyer 6:33
Okay, and issue number four is that they're not ranking in the top three for maps for specific keywords. Okay, so now we got four lacking criteria to give to our virtual assistant. And understand that it should go from the most specific at the top to the least specific at the bottom. Right, not ranking and Google Maps is a big problem, but it's not one thing that you can fix for them real quick.

Joe Troyer 7:04
Okay, whereas very specific at the top of Google My Business listing not being planned, like for you to do that and not to be a foot in the door offer to take you less than 15 minutes to do for that. Then the outreach template. Here it is. Alright, here it is. I'm going to walk through it slow. I will try to be as exact as possible. Okay, outreach template is simple. The first step in any outreach template is to personalize,

Joe Troyer 7:33
personalize, make it about them. Stop fucking making it about you. An easy way to do this is to say something like, so I was looking on Google for cryotherapy, and found you personalize Okay, so personalized first, then we're going to use the pa s system right problem agitate solve. So personalize is step one. Problem is step two. I saw that. And then you get one a lacking criteria. I saw that your GMB, your Google, my business listing is not claimed. Here's a picture to show it.

Joe Troyer 8:13
Right, I saw that. Your Google My Business listing is not completely filled out. Here's a picture to prove it.

Joe Troyer  8:21
I saw that your Google My Business images are not geotag. Here's a screenshot to prove it. Or right, I saw that you're not ranking in Google Maps for this keyword phrase. Don't do all of them. Pick one guy. So outreach template goes with personal lines, then we just covered problem. Okay, so PP, next is agitate. Let's talk about them about the repercussions of the issue. Why is it an issue? Why should they care? Here's an example of one of my clients in cryotherapy, that's completely optimized, and they get 66 phone calls a week from Google My Business.

Unknown Speaker 9:03
Is that going to make them care?

Unknown Speaker 9:06

Unknown Speaker 9:08
Okay, so that Search Engine Journal said that one of the biggest criteria to ranking inside of Google My Business was that specific issue being solved, okay? So you can use your own credibility, your own proof, or you can use borrowed in that Search Engine Journal example that I gave.

Unknown Speaker 9:28
Okay, and the last thing to do is to solve the problem, right? So personalize, save the problem, agitate the problem, solve the problem. Okay. So solving the problem is simple. I can do it for you. Tell them what call to action that you want them to make, right? What do you want them to do? Click here to book an appointment with me, click here to call me respond to the email, whatever, I'd be happy to do it for you. So solve the problem and then at

Unknown Speaker 10:00
And here's the thing. If you're going in cold, you're going in cold, you're doing cold email, you're doing cold voice drops, right? This isn't your list you're sending to somebody on LinkedIn, you've never frickin talked to before. If you're going cold in direct mail, if you're going in cold, quite simply, in my experience, you need to give a reason why, at the end,

Unknown Speaker 10:28
right? To make it believable, right?

Unknown Speaker 10:33
A lot of the responses that you'll get back if you don't is why would you do this? Or I don't believe you are you're a scammer.

Unknown Speaker 10:40
Right? So nip that in the bud from the get go. Right? Give them a good reason why. Good reason why could be right, like, it's the end of the month. And our we're all finished with our client work. And we're not starting, you know, until the first with our current client roster.

Unknown Speaker 11:00
There you go. You could say that you're trying to expand into new territories,

Unknown Speaker 11:07
new cities, right? You could say that you're new to pick the niche. You're new to cryotherapy. Right. And you're trying to build out some case studies, you're trying to get some customers. You could be blunt and say I'm not stupid. I know if I can help you. Right, that long term. We'll work together and it'll make sense. Give the reason why make it real.

Unknown Speaker 11:30
Guys, there you go. There's a foot in the door offer for Google Maps, easily grab you 1500 2000 Even or even $1,000 a month recurring customers. Think about that price for the year 12 grand to 24,000 a year with one client. Thanks for tuning in and show me the nuggets. If you've been enjoying the podcast and find our content health. Please visit our apple podcast page, hit the subscribe button and leave us a review. Joe and the whole team have been working hard to bring more value to the show. Your feedback will go a long way in helping us make the show better and reach a wider audience.

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