In this episode, Joe will tackle an important part of your agency’s success— building an MVP website.
We’ll explore why a web presence is crucial for marketing agencies and discuss the key elements needed to create a minimum viable product (MVP) website. Using the trusted platform WordPress, Joe will guide you through showcasing your services, expertise, and credibility through informative blog posts, compelling samples of work, and genuine client reviews.
Additionally, discover the power of conversion mechanisms and provide actionable strategies to turn website visitors into valuable prospects and customers. You’ll also gain insights into WordPress basics and the importance of regular updates and maintenance.
Get ready to elevate your agency’s web presence and unlock the secrets behind building your digital marketing agency MVP website
Why Create an MVP (Minimum Viable Product) Website
it is important for agencies to create a minimum viable website for the following reasons:
Marketing agencies should prioritize building an MVP website to appear credible and professional in the eyes of potential clients. This is an integral part of the development process for agencies looking to establish their online presence, especially if you’re a startup.
A minimum viable website allows agencies to communicate their areas of expertise, get a product to their audience, and showcase their knowledge through blog posts and informative content.
Demonstrate Work Samples
Including samples of previous work on the website helps agencies demonstrate their capabilities and provides evidence of their expertise and past successes.
Positive client reviews displayed on the website can further enhance the agency’s credibility, validate business ideas, and provide social proof of their capabilities and customer satisfaction.
A minimum viable website should incorporate conversion mechanisms, such as contact forms or free audits, to capture and convert website visitors into potential clients.
Essentials for Building an MVP Website
Here is a step-by-step process for creating an MVP website for a digital marketing agency:
Establish a web presence
Recognize the importance of having a web presence for credibility and marketing agency services.
Select WordPress as the preferred platform for building the website due to its versatility and popularity among agencies.
Determine the MVP elements
Identify the essential prototype elements to include in the MVP website, such as information about services, expertise, blog posts, samples of work, reviews, mobile app considerations, and conversion mechanisms.
Create service-specific blog posts
Write five to seven blog posts showcasing expertise and marketing knowledge related to the agency’s primary services. These posts can include tutorials, listicles, or statistics.
Include samples of work
Display examples of previous work or pro bono projects to demonstrate the agency’s capabilities and build credibility.
Gather client reviews
Obtain reviews from clients who can vouch for the agency’s character and services. Consider reaching out to clients via text message to request reviews.
Implement conversion mechanisms
Incorporate conversion mechanisms to convert website visitors into prospects or customers. Examples include a contact page, free audits, or valuable resources related to the agency’s niche.
Understand WordPress basics
Familiarize yourself with the fundamental aspects of WordPress, including the concept of pages and posts, media management for images, menus for navigation, themes for design control, and plugins for extending functionality.
Maintain WordPress updates
Regularly update WordPress, themes, and plugins to ensure compatibility with the latest version of the platform and maintain security.
You can create and launch an MVP website that showcases your agency’s services, expertise, and credibility while providing conversion opportunities for potential clients as soon as possible
By leveraging the expertise of a skilled developer and embracing the development process, agencies can create a minimum viable website that serves as a strong foundation for their online presence.
- The type of content you should put on your website. (2:00)
- Show some examples of work you have done. (3:55)
- What do you need to understand about WordPress(6:38)
- Pages vs. posts. (8:22)
- Tools and settings. (10:35)
- Page builders and plugins. (12:56)
- Shared hosting support sucks. (16:30)
- Wp engine is a no-brainer. (18:59)