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Joe Troyer

How to Look Like a Rockstar in Your First 90 Days with Clients and Get at Least 30% More Conversions Every Month

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In this special episode, Joe unveils a passion project almost two years in the making, a marketing solution that will increase client retention, ease fulfillment, and get the results that clients sorely need. Without a doubt, Joe has built a game-changer that is set to dominate the marketplace for years to come.

Today’s podcast episode was just a snippet of the launch promotion… See the whole webinar release here: https://reviewgrower.com/may2022launch/replay

Topics Discussed

  • The One Service That Makes or Breaks The Results for Joe’s Clients
  • Why Providing This Service Will Produce the Outcome That Your Clients Hired You For
  • How Joe’s Passion Project Came Together
  • The Things That Make Joe’s Platform Better Than Anything Like It in the Market

People and Resources Mentioned

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Joe Troyer 0:41

All right. All right. All right. Welcome, welcome, everybody, man,

Joe Troyer 0:45

I have been looking forward to holding this for quite literally 2022, between 22 and 23 months, almost frickin two years. So to say like, Guys, that the anticipation is, is freaking Killing me is like an understatement. I feel like it's like the given analogy. I feel like it's like I'm keeping something from my wife, right? I'm keeping something from each and every one of you guys for 24 months, and I haven't been able to share it, I haven't been able to showcase it, I haven't been able to get everybody's feedback, it's been really hard to keep my mouth shut, right. And so I'm super, super excited for today.

And I can't share, I can't wait to share what we've been up to, you guys are gonna see me reveal a project that I've been working on for 22 months. And I hope you guys can hear the anticipation. And just the excitement for me to finally be able to share with you guys, this unveiling here today. So again, it's a brand new piece of software. And my goal really with it is I like and I'm confident in that it can help you look like a rockstar in your first 90 days with clients, right? setting that expectation, that critical expectation early on in the light in the life hood of your clients.

So you can get them to retain, I want it to also make your fulfillment easier, right, make your job easier, make the heavy lifting that you have to do to get clients results easier. And I'm confident that it'll get you at least 30% more conversions every single month. If you deploy it for your clients, you guys are going to frickin love this, there's one service I found that makes or breaks my clients results. Actually making money not just leads. And folks, you guessed it, that's reputation. And if you're not providing this service, your clients aren't, frankly getting the outcome that they hired you for right money in the bank for them.

So today, my goal is to help each and every one of you guys make this a reality. So if you're running PPC or lead gen campaigns, two of my friends Adam and Dustin run a marketing campaign for an H fat company and found out that an additional 30% of leads that weren't picked up from their ads or landing pages, and were directly attributed to a good reputation.

So if you're running lead gen campaigns, you definitely got to be doing this, what they ended up finding was that a large number of their calls coming from their tracking number they used in their Google buying business just went crazy in spite. So people would go to the ad, they go to their website, they check them out. But then what they did next was what makes or breaks most businesses that we work with. And to be honest, it breaks most of them. Right?

They googled the brand. And in this example, what they saw was a five star reputation with a ton of reviews on Google and the BBB and Facebook, which ended up increasing their lead volume by 30%. So if you gotta if you're doing lead gen and you're driving leads to businesses, whether it's high ticket or it's not, you need to be doing reputation. If you're doing SEO, oh, my God, you got to be doing reputation these days. And this is one of the things that pushed me into it. Right.

Reviews are the second most important ranking factor. Okay, at 17%. Okay, the other top ranking factor is the Google business profile. Okay, but honestly, I believe that a third of the ranking algorithm is reviews. And the reason I believe that is whether you believe directly reviews are or you also have another ranking factor, which is the click through rate manipulation because of your reviews.

And what I mean by that is, because you have such good reviews, people are searching for people with standout reviews, even if you're not ranked at the top of Google, they're going to end up clicking on your listing. And over time as they're doing that, that's gonna rise you to the top of the Google rankings, right? So honestly, there's no denying the impact reviews on your rankings, but I see a ton of SEOs as See a ton of Google Maps people who don't focus on reputation. Or they say they do, but they don't actually get any results like they don't get their clients any reviews.

So they do all this hard work, but then they don't actually get the client, the result, you got to be doing. Right reputation, whether you're doing Facebook ads, Google ads, you're driving any type of lead gen. Without reputation, your clients not going to get the results that they're asking for. And I bet if you thought about your current clients, or your past clients that you lost, and you thought about how many of them just weren't getting the results that they're looking for? The key there was this reputation for each and every one of us that runs a digital marketing agency. Or if we don't run a marketing agency, and we're just a freelancer, and we do marketing, we need to start incorporating reviews and reputation into what we're doing.

Joe Troyer 5:49

A few weeks ago, I was sharing on a podcast, I had a client on that is an agency and they're scaling their client, their average customers from 5000 to $15,000 per month per client. They're really in like the Local SEO For professionals like very white collar, very ego driven market. But in 120 days, they get crazy, crazy ROIs from maps, right? Crazy results. So within 120 days of a client coming on, they're just spewing out calls. And literally for them to make money get a return on their marketing efforts, even at 5k a month at their starter price point, like all they need is one to two clients a month.

Okay, and in the first 20 days, they just hose them with leads. And then they go in for the upsell. And the upsell more physical locations at $5,000 per location per month. So they're going from $5,000 a month retainer to a $15,000 a month retainer inside of 120 days by just doing more of what they're already doing. Crazy shit, right? Let me ask you this, though, how important is reviews and a good reputation here.

And then implementing reviews in their strategy? It's massive, it's at least a third of the fulfillment. And it's going to help them get more clients out of their current listing in the current marketplace right away. Now, you're probably asking like, Why do I keep saying at least the third? Well, I mean, again, just think about it, like even without them ranking better? How many more leads and calls? Is the client going to get right away?

Just by getting more reviews? So even if your client isn't yet ranking in a three pack? How many more leads calls and sales? Are they going to get just by having more reviews on their GMB profile? Okay, then ultimately, right then, if they do get a bunch of reviews, they become the standout in the marketplace, they end up ranking better? How much more business are they going to get? Right? Really, at the end of the day?

The only question is whether you sell reputation management or marketing directly as a one off service, right. Or you sell it as a foot in the door or a monthly service, or you're selling it at with and packaged inside of your existing monthly service that all your clients already hired you for now, my goal, whenever I work with a business, every client I work with, is for them to be the go to business in their area because of their reputation.

Now here's the thing like this makes my job as a marketer, making their phone ring and actually generating revenue so much easier, because it takes away all the pressure of the fulfillment that I do. But what impact do you believe a reputation can have on a business? It's super important, right? And it's only growing in importance, right?

If you look at the local map pack, and local pack, three pack rankings and the factors over the years, just in their reviews has grown from being 12% of the ranking factors in 2018 to in 2021 17%. Another study finds it's only becoming more and more important, a direct ranking factor. But then again, you also have the click through rate manipulation that's happening driving up the rankings even more.

And that's why I believe that rankings are a third of the ranking algorithm today. Look, ranking in the three pack without reputation is frickin hard. A lot of you guys have been following me for a long time helping businesses do SEO, and you've never had a business help you with their reputation. You know, it's hard, right? But it is achievable. Right? Look at the end of the day.

I want you to know that like there's a huge opportunity for us as agency owners us as marketers. Right here right now and nobody talks about this either when they talk about reputation or or reviews. Right. If you got a prospect or if you prospect Two clients ranking in the three pack, but are not what I call the go to business in the area, meaning they're dominant when it comes to review, overall number of reviews and then aggregate rating of reviews. Right?

Your clients aren't getting results, right? There's a hell of a prospecting opportunity right there waiting for marketers to pounce.Joe Troyer 10:26 They jump in, they help them get a bunch of reviews really, really quickly implement a system to help drip on all their all their customers that get every day and get them to leave reviews to stay ahead of the rest of their competitors. And their business will flourish. Right. I'll give you guys an example. So I had a client ranking in the three pack, getting about 40, average booked appointments per month, right.

And I know this because we have call tracking installed, we run reports every month, and share with them. How many appointments are getting booked. And we ran an aggressive review generation campaign over the course of two weeks. For those of you guys are interested in knowing exactly how I do that, I call that my reputation onboarding call. And I'll give you guys an opportunity to grab that later. And in two weeks, we became the market leader. Right, we became the person that was the go to business, we went from 40 average appointments per month, to 215 appointments a month, all from few more reviews.

So somewhere between 5x and 6x, their appointment generation, their lead volume that they're getting from Google, which is their number one channel. Right by just running a review generation campaign. And guys, I didn't do any SEO. So like my work involved in this whole thing, meeting with the client, right? Telling them prescribing to them what they needed to do, giving them a system to help them do it.

And again, that's called the reputation onboarding campaign is that's the thing that gets the big burst, right. And then we implement software to help them over time, keep up with the number of reviews that they're getting right and do some other cool things. Okay, my time commitment to meetings, two hours total. And this is the clients results. Little prospecting tip, if you guys are interested in selling reputation management, maybe you already are, and you're wanting to prospect you're thinking about who you could prospect to big tip don't bother prospecting to clients with three stars and below.

Okay, I know it's counterintuitive, but in my experience, they don't care. They know that they have a problem, they found out about the problem. If it's that bad, they have a huge leaking hole in their business and they don't care. Okay, or they care. But understand that you're not going to solve their problems without solving a bunch of internal issues in their business as well.

Joe Troyer 13:03

Right, they got somebody at the front desk that is on drugs, no kidding, you know, something like that. They're being assholes to every customer that calls in or they're not answering the phone, you know, just crazy dynamics. Trust me you don't want to deal with so prospecting tip. Don't bother prospecting the clients with three stars. And below, I just rolled them out, I can spend a bunch of time and effort and money to get people thinking about a client to build awareness. And I can get them to click through to their website, but that doesn't mean that they're going to buy, okay, reputation is going to help bridge that gap, in my opinion over the last few years, the last three to five years.

All the affordable, easy to use stable, getting better improving their platform, reliable platforms for reputation management, have dis appeared. See the reputation marketing landscape has gone absolutely fucking bonkers. And herein lies the problem. Look, the reputation industry now has super, super deep pockets. And what I mean by that is VC and private equity backed those type of deep pockets, right. And they are going direct to our clients and charging them a fortune, right? Charging our clients small businesses a fortune to use their platform.

And then no joke if you as an agency want to go work with them, raking you over the coals. So the entire marketplace now really falls into one of two buckets, right in the entire marketplace in two buckets, one VC, so they're like expensive and could care less about you as an agency owner helping businesses because they're going right past you to the business. They're getting them on annual subscriptions and they don't give a shit if the customer gets results or not. To the other bucket, the second bucket, right?

Are these old crusty platforms that never update are so Top heavy crash all the time, every frickin 15 minutes you open it, you load it, you try to do something and haven't pushed an update, and three months, six months, 12 months, even two or three years. This is the state of the reputation management industry.

Check this app is so great that us $400 A month agency minimum comes with 10 seats or location, and each additional business or location will cost you 40 bucks. Let's see I review builder 500 bucks, they have a sliding scale, but it doesn't slide very fast, if you will, right. And even to get to 100 seats, you're still paying $22 for 100 seats. So still super competitive, right? They seem to be like a competitive leader on the scene.

They're probably the most aggressive in terms of agency pricing. But the plant the platform is really, really antiquated. Or as somebody said earlier I said earlier, old and crusty. It's like a dinosaur right? About these guys. BirdEye. Right. Berta is a huge player in the space, their estimated annual revenue currently is $105 million a year. This is one of those big companies that's going out directly to our, to our clients selling them the service and they don't give a shit about the results that they actually get to white label BirdEye your minimum to start?

And guys, I categorized all these into minimum to start, because it's important, right? How much do you have to pay now just to use them? And then how much is it per location 850 a month to start and $85 per location.Joe Troyer 16:42 Another big one, if you guys are just interested in doing research in this space is podium, in terms of revenue for BirdEye, their their big competitor doing 244 million a year.

So ultimately, at the end of the day with like almost all of these platforms, really they have all the same core feature set, right. They have review monitoring, they have review generation, they have review marketing and white label, okay, on the cheapest and if you like the the cheapest end the service and the and the product that you get, you're looking at 17 to $20 per location.

Okay, and then to get started, you know, at the low end, again, you're looking at either $199 A month minimum or $350. Minimum a month. Then I met Joshua, and everything changed for me, right? So I'm really invested in reputation. I'm working on it for all my clients. It's getting me crazy results. And I'm at this crossroads going, Who the hell do I use?

Because none of this is advantageous for me, the agency owner, all of them are screwing me. Right. So Joshua, his brother started a water damage restoration business. So you guys know I have a ton of background there. And they recognize that they can beat everybody in the industry.

And they don't live in the States or overseas. If they could just do one thing, right, increase reviews, right, because that's going to increase trust and increase search engine rankings. So get this like they built this script. They built this automation to help them get reviews, this behind the scenes kind of cut and paste dirty process.

And they ended up within months, quite literally getting to the first page of Google for multiple keywords because of their reputation, smashing out everybody becoming the go to expert, and in this brand new 18 month old business, generating a 16 month old business at the time generating over $60,000 a month.

So Josh was like a very talented and ambitious developer, he took all the systems and processes he created by behind the scenes to launch, review, grow and review grow or like his mission like was really simple. You'll automatically get more five star reviews, monitor from one dashboard easily market reviews on social media.

And then you're going to increase conversions by embed embedding the reviews on your website, and we're going to protect you from negative reviews. So guys, in June of 2020, I partnered with Joshua after having what some people would call a come to Jesus moment, right? I could no longer myself, ignore that I needed a reputation platform. I was doing it for all my clients, I was using multiple platforms. And it was on the forefront of my offerings.

If somebody's not willing to do reputation, I won't take them on as a client anymore. Because it makes my job too damn hard. Okay, so I knew I had to figure out a more cost effective way for me to be able to scale this and to get some flexibility and to be able to do what I wanted to do. So what started as a platform for just getting reviews has now transformed over the last 22 months guys been working on this every frickin day, right to be uber competitive with all the reputation platforms out there. You Even the ones charging guys 40 to $80 per location per month.

Okay, so drumroll please, if you go check out the pricing on the website right now at review grower.com/pricing, you're gonna see on the right is our white label plan, right? That is the agency plan, if you will. So you're gonna get everything that you need for reputation management, you can read all the features that you get, you guys know what's in it, right review, monitoring, review, generation, review, marketing, and your white label. Those are the big things on the website, check it out their big reveal folks, one of the locations just off $199 per month.

Joe Troyer 20:48

So quite literally the best deals in the marketplace, I have slashed, at least in half, and dropped your minimum. You've never seen a deal quite like this. So guys, I have worked again, tirelessly, 22 months on this project. And thank you for giving me the patience to hear me up until now. And I'm so proud of it. I'm so excited. We even talked about my partnerships and the other people involved in this business.

I do want to introduce you to we got a crazy advantage there that I want to talk about in just a second. Right one of the co founders is the head developer on the project. And this is going to make us unbeatable, you guys as customers joining the platform, right? Getting out on this crazy deal helping us build a platform to the next level. And that's having a co founder as the head developer, one of the smartest developers I've ever met running this project, we are going to kick some serious

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