In this episode, Joe offers pragmatic guidance on achieving commendable Google rankings within a constrained budget by strategically unearthing low competition, high search volume keywords.
Finding Competitive Keywords on a Shoestring Budget
Joe highlights the pivotal role of meticulous keyword selection, emphasizing the significance of targeting search terms that strike a balance between popularity and competition. Joe’s approach (find low competition keywords) empowers businesses to optimize their resources, steadily ascend the Google search results, and amplify their online visibility, effectively reaching a broader audience while working within their financial limitations.
1. Keyword Research:
- Use keyword research tools like SEMrush or Ahrefs to identify a broad list of potential keywords related to your niche or topic.
- Filter the list to include keywords that are relevant to your website’s content and search intent of your target audience.
2. Keyword Difficulty Analysis:
- Utilize the keyword difficulty feature in your chosen tool to assess the competition level for each keyword.
- Focus on keywords with low to medium difficulty scores. These are more likely to be profitable and easier to rank for initially.
3. Keyword Bucketing:
- Categorize the selected keywords into three segments: low, medium, and high competition.
- This categorization will help you prioritize your SEO(search engine optimization) efforts and create a roadmap for progression.
4. Google My Business and Citations:
- Create or optimize your Google My Business (GMB) page if applicable. Fill out all relevant details, including location and contact information.
- Submit your website to local business directories and citation websites to establish a strong local presence. This includes platforms like Yelp, Yellow Pages, and industry-specific directories.
5. Foundational Links:
- Build foundational links by actively engaging with social profiles, setting up web 2.0 properties, and leaving insightful comments on relevant blogs.
- These links provide a solid base for your SEO strategy and contribute to your website’s authority.
6. Content Creation and Guest Posting:
- Develop high-quality, informative, and engaging content that addresses the needs and interests of your target audience.
- Reach out to bloggers, particularly those in related niches, with your guest post proposals. Focus on providing value and insights rather than directly promoting your website.
7. Outreach and Networking:
- Network with bloggers, influencers, and industry professionals in your niche. Establish genuine relationships that can lead to guest posting opportunities and collaborations.
8. Monitor and Adapt:
- Regularly monitor your keyword rankings and search traffic using tools like Google Analytics and search console.
- Adapt your strategy based on the results. If you start ranking well for certain low competition keywords, you can gradually target keywords with slightly higher competition.
9. Gradual Transition to Medium Competition Keywords:
- As your website gains authority and rankings improve, gradually shift your focus towards medium competition keywords. Use similar link building and content strategies.
10. Review and Refine:
- Continuously review your keyword targeting and link building efforts. Refine your strategy based on new data and trends in your niche.
Topics Discussed
- Keyword Competition and Ranking Strategy
- Keyword Research and Difficulty
- Backlinks Strategy
- Anchor Text Strategy
- Transition to Power Links
- Guest Posting
- Realistic Expectations
- Link Quantity