Show Me The Nuggets

Joe Troyer

How to Find High Volume Low Competition Keywords with Joe Troyer

Play Video

In this episode, Joe offers pragmatic guidance on achieving commendable Google rankings within a constrained budget by strategically unearthing low competition, high search volume keywords.

Finding Competitive Keywords on a Shoestring Budget

Joe highlights the pivotal role of meticulous keyword selection, emphasizing the significance of targeting search terms that strike a balance between popularity and competition. Joe’s approach (find low competition keywords) empowers businesses to optimize their resources, steadily ascend the Google search results, and amplify their online visibility, effectively reaching a broader audience while working within their financial limitations.

1. Keyword Research:

  • Use keyword research tools like SEMrush or Ahrefs to identify a broad list of potential keywords related to your niche or topic.
  • Filter the list to include keywords that are relevant to your website’s content and search intent of your target audience.

2. Keyword Difficulty Analysis:

  • Utilize the keyword difficulty feature in your chosen tool to assess the competition level for each keyword.
  • Focus on keywords with low to medium difficulty scores. These are more likely to be profitable and easier to rank for initially.

3. Keyword Bucketing:

  • Categorize the selected keywords into three segments: low, medium, and high competition.
  • This categorization will help you prioritize your SEO(search engine optimization) efforts and create a roadmap for progression.

4. Google My Business and Citations:

  • Create or optimize your Google My Business (GMB) page if applicable. Fill out all relevant details, including location and contact information.
  • Submit your website to local business directories and citation websites to establish a strong local presence. This includes platforms like Yelp, Yellow Pages, and industry-specific directories.

5. Foundational Links:

  • Build foundational links by actively engaging with social profiles, setting up web 2.0 properties, and leaving insightful comments on relevant blogs.
  • These links provide a solid base for your SEO strategy and contribute to your website’s authority.

6. Content Creation and Guest Posting:

  • Develop high-quality, informative, and engaging content that addresses the needs and interests of your target audience.
  • Reach out to bloggers, particularly those in related niches, with your guest post proposals. Focus on providing value and insights rather than directly promoting your website.

7. Outreach and Networking:

  • Network with bloggers, influencers, and industry professionals in your niche. Establish genuine relationships that can lead to guest posting opportunities and collaborations.

8. Monitor and Adapt:

  • Regularly monitor your keyword rankings and search traffic using tools like Google Analytics and search console.
  • Adapt your strategy based on the results. If you start ranking well for certain low competition keywords, you can gradually target keywords with slightly higher competition.

9. Gradual Transition to Medium Competition Keywords:

  • As your website gains authority and rankings improve, gradually shift your focus towards medium competition keywords. Use similar link building and content strategies.

10. Review and Refine:

  • Continuously review your keyword targeting and link building efforts. Refine your strategy based on new data and trends in your niche.

Topics Discussed

  • Keyword Competition and Ranking Strategy
  • Keyword Research and Difficulty
  • Backlinks Strategy
  • Anchor Text Strategy
  • Transition to Power Links
  • Guest Posting
  • Realistic Expectations
  • Link Quantity

Listen On Your Favorite Player

Listen On

Apple Podcast

Listen On

Castro

Listen On

Google Play

Listen On

Overcast

Listen On

Spotify

Listen On

Sittch

Joe 0:00  

Okay, think about like a mountain. Right? Low competitions here, mediums here highs here, you don't just get to start climbing the mountain, not the rooftop, right? You're not gonna over night rank for the most competitive, most lucrative, right? broadest, most highest search volume keywords overnight. Yep, that's what most people think. And that's what a lot of internet marketers teach you. Okay? If you have that type of mindset, and that's how you attack your marketing, you've already lost.

 

Joe  0:51  

What strategy would you use to rank low to medium competition keywords on a very tight budget? That's a great freaking question. It's a great question. This is exactly what I would do. This is my game plan. And the budget could be very, very low. I understand though when whenever you start, you're going to start always going after low competition keywords first, then once you start ranking for those, then you're going to start naturally ranking for medium competition keywords. Right, then you're going to start to really focus on the medium competition. 

 

Once you start ranking for the medium competition. Again, naturally, you're gonna start ranking for the high competition keywords. Okay, and then that will be your focus. Okay, think about like a mountain, right? Low competitions here, mediums here, highs here, you don't just get to start climbing the mountain, not the rooftop, right? You're not gonna over night rank for the most competitive, most lucrative, right? broadest, most highest search volume keywords overnight. Yep, that's what most people think. And that's what a lot of internet marketers teach you. Okay? 

 

If you have that type of mindset, and that's how you attack your marketing, you've already lost. Alright, you've already lost. So you want to aim for low competition keywords, okay, then move to medium and then to high right. And this can easily be done in your market using any of the Keyword Difficulty tools out there. Like sem Rush has one H refs H refs, I don't even know how you say that. Some people say h refs, some people call it h refs. Either I use it. It's a great tool. It's a little bit on the spend beer side, but it's really like five or six tools kind of all combined into one. 

 

So I would use the keyword difficulty from H refs, or start use it for a trial, do your keyword research and then leave, right, but all you got to do is figure out what's what's kind of the spread in terms of keyword difficulty, right? What's the low, what's the high, okay, and then just naturally put them into three buckets by segments, right? It doesn't get less complex than that, right? If you're thinking past that you overcomplicating the shit out of keyword research, right? And what keywords to focus on right. 

 

Next up, I would definitely start all of my link building with a Google My Business page. Okay, then I would follow it up with citations. And again, guys, I don't care if the site is local or not local, I don't care if it's E commerce, I don't care if it's an info market product. I don't care if it's a software company, I'm always doing Google My Business. I'm always then hitting citations, which are local business directories. Okay, because this is low hanging fruit, this is the easy shit. 

 

Okay, next, I'm hitting social profiles, web 2.0 hours and blog comments, I would consider all of these quote unquote pillow links, okay, these are links that you're going to get that probably aren't going to be links with a specific anchor text, right, they're not going to have your money keyword phrases in them. And when you're trying to rank in Google, right, and you're building all these pillar links or foundation links, you're really not at the point where you should be putting your keywords in your links anyways. 

 

Okay, so don't get confused there. Up to this point. It's all branded company name and things like that for the anchor text. Once you're done with this, you should start ranking for your domain, you should start ranking for your domain name in Google. And you should start ranking automatically for some very long tail keyword phrases inside of Google. Once that happens, understand that Google is essentially giving you the green light, it's time to go okay, now it's time that you can start building Finally, some good keywords or some good links with keywords as the anchor text and you're finally going to start seeing some big bumps in terms of rankings and Google and aka them proceeding that traffic coming from Google because your ranking on the first page and in the top three are the top five of Google.

 

 Okay. So for your power links, your keyword optimized links for the ones that you are able to put in the keyword that you want to rank for, right? When you're getting that backlink, those are going to really realistically come from guest posts and or sponsored posts. Since you said that you're tight on a budget, you're going to want to go with guest posts, okay, Gospels, guess what you need content to write you write the content, come up with a great angle, come up with a great idea, right, put in some sweat equity, and then go pitch it to a blogger. 

 

Okay, one of my favorite groups of bloggers to pitch and we pitch them all day every day here at Digital triggers Is mommy bloggers, because you can make mommy bloggers relevant to almost any vertical out there. And mommy bloggers are some of the most underpaid and underutilized bloggers out there. Right and especially underutilized in terms of SEO. Okay, a lot of them aren't making a crazy income from their blog. Okay, you hit them up with some great content, right? They're gonna be like, yeah, sure, no problem. You hit them up and say, Hey, I got this piece of content. And I'd like to sponsor it on your site, I'll pay you 50 bucks to post it. Right there. Like, yeah, I need the income, the post doesn't look bad. Yep, sure, I'll post it for you. 

 

Okay, so again, you gotta you kind of got two angles, they're either guest posts, or sponsored posts, or you could combine them. But again, if you have a very tight budget, I would just go with guest posts, okay, you're gonna have to be more creative, the content is gonna have to be better. But hey, in this example, you're trying to put in that sweat, sweat equity and keep your overall budget down. And folks, at the end of the day, it really is that simple. If you're using a tool like H refs, you're going to be able to see based upon specific keywords, how many links, you actually need to be able to rank them. 

 

Okay. And at low competition, it's going to be like three 510 incoming links, you should be able to write a guest post an hour. Which means effectively, if you do the math, you work for two days, let's say full time. And you should be able to rank for a keyword, just setting some realistic expectations for you. Now, obviously, it's going to take longer for you to write it and send it to them and follow up and for them to post it and you'd actually write but in terms of actual work time or work effort, and then the end result, I think this is a very, very realistic example.

 

Need More Help? Check Out Our Agency Mastermind Vault!
What's Included in the Agency Mastermind:
Scroll to Top