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Must-Do Tactics to Improve Your Local Search Rankings Part-1 with Darren Shaw

In this interview, Joe is joined by Darren Shaw, the founder of Whitespark, to talk about the most effective ways to boost your local search rankings.

Darren is a recognized authority on local search. His company, Whitespark, offers software and services to help businesses improve their rankings and conversions from Google's local results. He also conducts an acclaimed annual survey with the top SEO experts from around the world to determine what is truly effective in driving rankings and conversions in local search.

In part one of this interview, Darren discusses what Whitespark is all about, and debunks the top myths in local SEO.

Topics Discussed

What Whitespark is all about and how the company came together

The Annual Local Ranking Search Factors Survey

data aggregators vs. manual citation builders

The biggest myths in SEO

Why data aggregators are not a great cleanup solution

People and Resources Mentioned

Podcast Transcript

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Posted on

August 8, 2022