In this interview, Joe is joined by Darren Shaw, the founder of Whitespark, to talk about the most effective ways to boost your local search rankings. Darren is a recognized authority on local search. His company, Whitespark, offers software and services to help businesses improve their rankings and conversions from Google’s local results. He also conducts an acclaimed annual survey with the top SEO experts from around the world to determine what is truly effective in driving rankings and conversions in local search.In part one of this interview, Darren discusses what Whitespark is all about, and debunks the top myths in local SEO.
- What Whitespark is all about and how the company came together
- The Annual Local Ranking Search Factors Survey
- data aggregators vs. manual citation builders
- The biggest myths in SEO
- Why data aggregators are not a great cleanup solution