In this episode, social media growth and marketing expert Michael Roddy delves into the world of Instagram marketing, shedding light on the most critical mistakes and absolute no-nos that could make or break your success on this dynamic platform
About Michael Roddy
Michael Roddy is the founder of Empire Social Group, one of the country’s top Instagram marketing agencies. He began his marketing career as a video editor for an advertising agency, creating content. It assisted him in learning a great deal about social media marketing and content. He became a growth hacking expert, and people wanted to hire him to do Instagram marketing services after seeing the results of his abilities.
Today, Michael has established himself as a social media growth and marketing expert, having worked for the digital marketing industry’s who’s who. Many regard him as the go-to person for leveraging Instagram to help entrepreneurs grow their brands and businesses.
Why Market on Instagram?
From captivating Instagram Stories that bring your brand to life, to leveraging the invaluable insights of Instagram analytics, and maximizing the potential of a dedicated Instagram Business account, this platform offers a treasure trove of possibilities. Craft an irresistible Instagram bio that captures your essence and entices your audience. Unleash the power of this visual playground, elevate your brand’s impact, and watch your success story unfold
The Biggest Instagram Marketing Mistakes to Avoid
If you’re ready to amplify your Instagram game and rise above the competition, let’s explore the top Instagram mistakes you should steer clear of.
Buying Instagram followers
Purchasing followers may give the illusion of a large following for your instagram account, but it leads to an audience that is not genuinely interested in your content. It dilutes engagement and prevents meaningful connections with your true target audience.
Giveaways without strategy
Hosting giveaways can attract attention, but without a clear strategy and purpose, it may attract people who are only interested in freebies. These instagram users are unlikely to engage with your brand beyond the giveaway, resulting in low conversion rates and diminished long-term value.
Lack of understanding your avatar
Failing to understand your target audience, often referred to as your avatar or buyer persona, hampers your ability to create relevant and engaging content. Knowing your audience’s demographics, preferences, and pain points allows you to tailor your content to their specific needs and interests.
Insufficient value delivery
Instagram users seek valuable and meaningful content. If you consistently fail to provide valuable and engaging when posting content, your audience will lose interest and seek alternatives. To succeed in building you Instagram presence, it is essential to consistently deliver content that educates, entertains, inspires, or solves problems for your audience.
By avoiding these mistakes, you can build an organic, engaged audience on Instagram and achieve better results in your marketing efforts.
- Understanding your avatar
- Why you should never do giveaways
- Knowing your traffic source an inauthentic audiences
- Why you can never share too much value
- Being authentic
- What to do if you’re in an obscure niche