In this episode, Joe shares a simple but effective formula for standing out in the marketplace and increasing your prospecting success on LinkedIn.
Many businesses are now starting to realize the value of LinkedIn as a lead generation tool. If you are looking for a way to find potential customers, it's one of the best places to start. By following Joe's formula, you'll be crushing it in no time.
Constantly Adding to Your Target Market
How Stand Out in From the Crowd
Letting your Profile do the selling
Why You Need to Post Content Every Day
I want to talk to you guys about how if I were you, I would prospect on LinkedIn. Right. Remember, when everybody zigs, we want to zag? So how do we do that? Right? So for me, the formula is very, very simple. And I want to kind of talk to type that out for you guys, and walk through the formula. And what you have to understand is that every platform, every marketing tactics, every marketing marketing tactic out there goes through kind of a sophistication or an education process, right, and what works, day one, year one, year two on the platform is very different than what works year five, year six, year 10 on the platform. Right? So I like to think about that. And in terms of the the phrase, and I like to define that by the keyword phrase market sophistication. So whenever I'm doing any type of marketing, I'm asking myself, what is the level of sophistication for that marketplace. And guys, I gotta tell you that that people are sick of this old school way, right, of prospecting on LinkedIn. Okay? And I think that you guys can absolutely crush it. And you guys can stand out from the rest of the marketplace. If you just use your head a little bit, guys. So specifically, what I would do if I were you, and I'm not doing this in any, like real capacity, like at least at scale I have in the past in my different agencies. But I'm not at the moment. So I'll tell you kind of what's worked for me and how I would stick out. So first and foremost, obviously, you want to add people still, right. So every day, you should be adding your target market guy. So if you're going after attorneys, or you're going after CMOs or Chief Marketing Officers, app businesses that do you know, 10 million plus in the technology field, you can 100% narrowed down to those prospects right inside of LinkedIn. Okay? So you should be adding people quite literally every day, as soon as they connect. And as soon as they accept that I would send a message guy. So step two is send a message, right? So step one, add people every day from your target market. Step two, as soon as they connect with you, send them a message, don't try to sleep with them on the first day try to stand out from the rest of the market. Okay, and if I were you, I would probably even poke fun or make fun of all the other people that are soliciting them every single day. Why so that you can stand out from the crowd? And I would just say something that's genuine, I would say something like, Hey, first name. Hey, Frankie, thanks for connecting with me, don't worry, I'm not going to spam you and ask you to get on a phone call today. Right or something like that, whatever is happening to your market. Okay, it's great to be connected. And that's it, leave it at that. Okay. So again, we want to try to stand out, we want to do the opposite of what everybody else is doing. Okay, from there, then I would rely on my profile to do the selling. Okay, again, I would rely on my profile to do the selling in my posts. Okay, so you're gonna want to make sure your profile, your LinkedIn profile is on point. And guys, I get about 100 or so friend requests a week from people just searching on LinkedIn, because of my profile, guys, so this can be a prospecting tool, your LinkedIn profile just in and of itself by Ranking inside of LinkedIn search. So step three, make sure your LinkedIn profile is on point. And then step four is very, very simple guys. post content every day, to your LinkedIn. Okay? And that content should add value to the prospects that and the people that you're adding on LinkedIn every day, right? If you want to think about their problems, you want to think about how you can help solve their problems. Each and every one of you guys that watches my channel, you guys have so much marketing education, each and every one of you guys that follows me at Digital triggers. You've bought so many courses. You guys know more about marketing than 99.9% of the market out there. Okay, so how I'm going to convert people is here with my content that I'm posting to LinkedIn every day. And if I were you, I would just do quick and dirty like 62nd videos, giving a tip, just do a 60 second video, giving one tip in the headline that I would use is a very simple headline formula. Right? So I would do How to blank without blank.
Right? So let's say that you're going after attorneys, right? So your headline for an attorney, if you're selling SEO, for example, could be how to rank your attorney website without blank, right? How To Rank your attorney website without the headache, right how to how to rank your attorney website without waiting for six months. And if you did something like that, right, you can talk about how do you build out local landing pages that go after keywords and suburbs that aren't near as competitive, right? Instead of going after, you know, Miami, you're going after the suburbs in Miami to rank so that you can start ranking for some low competition keyword phrases before naturally over time, right? You start ranking for the highly competitive ones. Okay, so this is a super, super easy way that we can do that. So then what's gonna happen naturally, folks, as long as you're adding people every day, they're gonna start seeing you, they're gonna start seeing that every single day you're adding content, you're adding value in LinkedIn. And what's gonna happen, what's gonna happen is they're going to like it, they're going to comment, right? So they're gonna go, I'm going to engage with you. Okay, so when the target market engages with you, right? They like your posts that you do on that topic, right? They comment on it, and like, This is amazing. The next step guys, is inbox them. Hey, Todd, I saw that you just liked my video on this topic. You think this is something that might be able to help your practice? If so, let's jump on a call and discuss it. Right. So what we're doing is we're we're with force going after a lot of prospects on LinkedIn guy, but we're not going to be a spammer like everybody else and try to sleep with the prospect on the first date, we're going to send a message that makes us look different and makes us not look desperate. And then based upon our content and their engagement with our content, we're then going to write reach back out to them and make them an offer. Only once they've actually said that they want our help. Okay, so this is exactly how I would start prospecting. If you want to start prospecting on LinkedIn right now, this is exactly how I would run this.