The Ultimate Guide to Optimizing Your Email Deliverability [Part 1] with Adrian Savage

In this interview featuring email marketing expert Adrian Savage, we get to deep dive into the fundamentals of email deliverability and the 80/20 of good inbox placement.

Adrian has worked with influential digital marketers such as Neil Patel, Eben Pagan, and Ryan Levesque. He’s the founder of Deliverability Dashboard, a tool that helps you solve deliverability issues quickly by measuring your email delivery and engagement.

Show Notes

  • Adrian’s background {2:05}
  • Doubling your marketing investment by nailing your email deliverability {5:35}
  • Defining email engagement {6:29}
  • The biggest change in email marketing {7:42}
  • The importance of cleaning your email list {8:43}
  • Focusing on your engaged list {10:14}
  • What mailbox providers love {11:45}
  • Email deliverability vs. inbox placement {12:57}
  • The 80/20 of good inbox placement {15:34}
  • The four things that impact reputation {16:06}
  • Spam Traps {17:51}
  • Authentication Factors {19:50}

Resources and People Mentioned


Podcast Transcript


Posted on

April 5, 2021