Transcript
Joe Troyer: Okay number three. Man, we’re making progress. Okay, three’s a biggie one, though. A biggie one? A big one, though, and I don’t want to talk too fast, but three is a huge one. Okay? I guarantee you that Grant is going to leverage the hell out of that event he had in so many ways. Okay?
Joe Troyer: So just thinking like his talk with Daymond John alone, right, the guy that created Fubu. Right? That’s gonna become an app. Okay? And any time you go see anything, right, do a search or watch a video related to Daymond John, right? And you like sales and entrepreneurship, I can guarantee you that grant’s going to advertise to you. Right? He’s on Shark Tank, somebody says. Yeah, exactly. So you know the guy.
Joe Troyer: So Grant’s gonna run an ad, and I’m just gonna improvise here, right? But Grant’s gonna say something like, “Hey, man. It’s your Uncle G.” He always says that, right? “It’s your Uncle G,” and he’s gonna say, “I just threw the biggest sales and marketing event ever. I sold out the Marlins stadium with more than 20,000 people in attendance, right? My main man Daymond John and I laid down some serious value, right? Click on this ad, and I’m gonna give it to you for free. You don’t have to pay the thousands of dollars to attend live in Miami. I’m gonna give it to you for free.That’s gonna be his app, right? Everywhere people go, they’re gonna see that ad when they’re looking and they’re researching Daymond John.
Joe Troyer: Okay, let me know in the chat if you guys get that. Give me a like if you’re attending the Facebook live, and give me a 1 in the chat if you’re attending via GoToMeeting, and that makes sense, right? Think about that perspective.
Joe Troyer: Right? Think about that perspective, right. Now Grant Cardone looks even bigger than he is because he’s surrounded by Daymond John, right? And Daymond John’s on Shark Tank twice a week, or three times a week, four times a week, ten times a week. Think about that perception. So a little bit ago, we were talking about on the last video remarketing and retargeting, and with remarketing and retargeting, what I want you guys to think about is this. With remarketing and retargeting you can start to control what your audience and what the general public perceives of you. Right? What they think of you.
Joe Troyer: You can start to control the narrative. Okay? Grant Cardone, in this ad example, is going to be able to control the narrative. Right? Give me a thumbs up here if you can understand that, right? You can think about what your ads would be. You can line them up in a certain way. You can say certain things in your ads. You can get people to say things in your ads that are going to change someone’s perception about you. About your company, or if you’re an agency about that, and your customers.
Joe Troyer: Alright some good feedback here in the chat. Alright. Good stuff. So grant’s gonna be able to take that then and do that with every person that he had on that stage. Okay? How about the recordings? Right? You know Grant’s gonna sell those. I guarantee you he is. Right? There’s probably gonna be an offer that goes out in the next two weeks, three weeks, a month where it’s $100 or $200 for the recordings. Grant’s gonna clean up with that.
Joe Troyer: Okay, how about notes from each of the speakers, right? That’s amazing content for Grant’s blog, for his website, for lead magnets, for one of his funnels. Shit, he could even sell the notes, right? In the internet marketing audience, people go to notes. Tim Kasselman goes to notes, or goes to events, and creates notes. Then sells those notes.
Joe Troyer: In everything that you guys are doing, I want you to really start thinking about how you can leverage what you’re doing right now and you’re doing today and tomorrow, and how you can leverage that into the next thing. Okay? How can you leverage what you’re doing right here, right now in your business today, right? And what you’re doing tomorrow, and what the plan is for the next six months, and how can you parlay that or leverage that into the next thing? And I see somebody said, “I think that makes sense, but how do you do that?” Right? Give me an example.
Joe Troyer: Alright so I’ll give you guys a couple of examples. So at first let’s say that you’re a marketing agency. I have a buddy that has a marketing agency. He’s been selling into chiropractors. Right? So he helps chiropractors build their business. Getting them customers. He did very, very well with that. His next step, his next parlay, he went and built a seven figure eCommerce store, leveraging the pixel, the Facebook pixel, the retargeting pixel from all these different platforms, right? That they had built from all of their chiropractic advertising, and that leveraged them into a seven figure eCommerce store.
Joe Troyer: Give me a like here on YouTube live or give me a 2 on GoToMeeting if this makes sense. Right?
Joe Troyer: You know, leveraging what you’re doing today and what you’re doing tomorrow for the next step. Okay? One of the things, like Grant, okay, we’re throwing this huge event in Miami. Everybody in Miami knows who he is, right? And for the last two weeks, three weeks, last two months, he’s been on everybody’s mind, right? He’s literally controlling all of the billboards in South Florida. He’s bringing, they said, I think the mayor recorded that Grant Cardone’s event brought in $125 million in revenue for the town of Miami, or for the city of Miami.
Joe Troyer: Okay, Grant’s getting, he said, literally phone calls from head coaches of professional basketball teams and baseball teams and whatever, right? That’s unexpected, right? And he’s gonna be able to parlay those relationships into everything else that he’s doing. So he’s got an event, right, and then he’s also got a fund where he will literally invest your money. Okay, so are those guys all gonna come to the event? No, but guess what? Now he’s got the attention of a bunch of people that probably aren’t his audience or won’t come to his event, right, that are now interested. They think Grant’s a big deal. Right? Hey, yeah. I may invest in your fund now.
Joe Troyer: Okay another example. Okay let’s talk about content repurposing. So each and every week, I run this AMA every Wednesday at 3:00PM Eastern. So currently every AMA session that I have, like this one, when it’s over is gonna get cut up into five to seven pieces of content. Okay? Then tomorrow, the replay’s gonna go live. Then we’re gonna take those five to seven pieces of content, we’re gonna go get them transcribed. Okay? And over time, all those pieces of content are gonna get dripped out at the pace of one a day to the YouTube channel and to my blog at DigitalTriggers.io.
Joe Troyer: Okay so and me taking an hour to two a day in connecting with you guys live, I’m also automating my content everywhere basically for the next week. Okay, you guys think that this works for me, you guys think that I get people to show up live, you guys think that I’m probably getting more traffic, I’m getting more visitors to my YouTube channel, I’m getting more views. You think this is working? Give me some feedback. And I know YouTube’s a little delayed so I’ll wait for you at YouTube. GoToMeeting, if you’re on GoTo give me some feedback in the chat. Do you think this is working for me?
Joe Troyer: Ha-ha, yeah. Somebody said it got me here. So yeah, it’s working, right? Kicking ass and taking names. Fuck yeah, it’s working. Okay. So in the last 90 days, in the last 90s days this content strategy just in this repurposing strategy alone, and I got a long way to go. Like I’m about to frickin’ light this thing on fire. Okay? But let’s just talk about the next 90 days, not what’s coming. Okay? My YouTube results alone, my watch time for just the last 90 days is as much as it was, or 75% as much as it was for the last twelve months.
Joe Troyer: In 90 days, I got almost the entire same watch time as I did in the last twelve months. Okay, that means this year, without any more effort, without any more imagination, and I’ve got a long way to go, I’m gonna triple my watch time this year. Okay, how about organic search for my website? Is that being affected? Hell yeah it’s being affected. Organic search alone is up 42%. 42% increase in traffic just from this strategy. Okay, this is the only additional or new thing that I’m doing.
Joe Troyer: It’s not like there’s ten other tactics that I’m working on right now too, I’m being uber uber focused, right? And this is my strategy. Last 90 days, 42% increase in search traffic. Social is up 56% as well, and referrals from other sites are up 124%. Meaning I’m getting more back links and getting more people giving me free traffic because of what I’ve been doing with my content repurposing strategy.
Joe Troyer: Give me some thumbs up on YouTube or give me a 3 in the GoToMeeting chat if this is a big takeaway, and this is something that you guys could be doing right now. Right? This is simple, guys. One hour to two hours a week hanging out with my best customers, my best prospects live, and I’m getting all these other frickin’ great benefits, right? Long lasting benefits. Yeah.
