Transcript
Joe Troyer: Susan says on a new member of the agency growth vortex, familia for those of you guys that don’t know that’s basically this offer productized and how we sell this for the local market. So it’s like a bunch of sales assets to help you guys get new customers for this service. And there’s also a done for you component in there where we’ll do all of the fulfillment on it. So, Susan says, I’m just starting a digital marketing agency and want to run a pixel or retargeting for her own brand. What’s the best type of site to use, um, and application funnel for scheduling calls with me or something else. Uh, thank you. Very excited to be the next uh, case study awesome. I can’t wait to see that case study as well. So at the end of the day, Susan, you could, you could take this market test and you can run it for yourself, right?
Joe Troyer: Like we talked to so far on this AMA on how to do this for an info product company. We talked about how to do this for a marketing company. So you could definitely take that same approach. Um, your traffic sources. If I were you, like I would try to get to the money as fast as possible. Um, and I would, I would use for my traffic source Facebook, but again, understand the numbers we’re working backward like this is not going to make money and cash flow day one, week one, right? Iteration one. Understand though that this is the key, right? This is the key to major scale. If you can take somebody from cold traffic, right to a value video to booking a, like a value video VSL to booking a strategy session, right? Or a consult and you have that math figured out and you know how to run the ads and do everything that that is a major key to scale it.
Joe Troyer: Can you do it for cheaper than Facebook? Yes. Can you do it for cheaper and scale? No. Right? Like we can take that same funnel, take that same funnel, and we could do that with cold email, right? So we could send a cold email, right? And then we can send somebody to our VSL, right? And then have them opt-in, right? But it’s not as easy to scale and it’s not near as programmatic as it is with Facebook. Right? So you’re not going to be able to scale scale near as hard or near as fast with cold email in my opinion, than if you had dialed in Facebook. Okay.
Joe Troyer: Just my own personal opinion. So you can do, right? Like you can do Facebook, you can do a cold email. Um, you can even new voice drops. I’m not going to try to draw it because it would look really horrible here. Right? But then you can send them to your VSL page, your value video page, right? Where you have the headline. Okay. Don’t overcomplicate this page. Make it easy. Okay. So you’re going to have a headline, then you’re gonna have a video. Okay. Then you’re going to have a button right to have them book the console or the strategy session.
Joe Troyer: Okay. So I mean, we’ve basically, I’ve always taught like this method, so to speak, right? So cold email, voice drops, Facebook, etc. , LinkedIn prospecting, right? To a video like this. And then a consult or directly from here to a consult. Um, and it works really, really well, but I think that you can do this to get started 100%, but I think long term, this is what’s going to scale, but for right? And if you can learn how to break the Facebook code right? You’re going to be able to scale to multiple verticals. So when you’re done and you’ve built $1 million business in roofing, right? Using this funnel right now, you’re going to be able to go after each bag. Right now, you’re going to have to be able to hit the next service business that you want right now. You’re going to be able to hit siding and you’re going to be able to hit Dennis.
Joe Troyer: You’re going to be able to start doing, you know, going after another niche that’s related, like remodeling, right? Like if you can figure out how to make it work with paid traffic, right? You’re going to be instant traffic sources, so to speak. You’re going to be primed and ready to really scale. Okay? But you know, for disclaimer purposes, you wouldn’t have to start here, right? You can start doing cold email and you could start measuring your effects here. So you can start measuring like, you can start measuring your clicks. Okay. And then you can start measuring your bookings, right? How many people book the consult? You can start then measuring the attendance. Okay. And what I mean is like one in five probably is going to book right? Once they land on this page. Okay. You’re gonna have to figure out, you know, if you send 10 emails, how many is going to click it? Is it, is that 1 in 10? Is it 1 in 15? Is it 1 in 20. Oh, okay. Then the attendance, like you’re going to have probably a 75% attendance to your actual console call. Not Everybody is going to show guy and that’s with you inserting some marketing automation, but like appointment reminders. Right. Then you got to figure out your conversion rate.
Joe Troyer: Okay. So you should have roughly just following the systems and trainings and things that we put together and how I’ve mentored people following this exact process, you should see a roughly one in five or 20% conversion rate on these, right? Then you need to know your average order size or your average order value. So let’s say that this is like it’s $1000 a month and the average person’s fixed with you for seven months, that’s seven grand. Now what you want to do is you want to start working. This map backwards right or backed up, right? So 7,000 divided by 10 or times 20% but time 75% times 20% times 10 and you want to understand what each click is worth you, what each book is worth to you, what you did, attendance, what conversion rate and what average order value. And when you start to look at it like that, like a real funnel, like you were paying Facebook for click, right? You’re going to start to really maximize your funnel, okay? So there’s nothing wrong with waiting a month for Facebook, right? Start this now. That’s fine, but really start tracking everything and make the commitment to track everything so that once you start with Facebook or once you move to Facebook after cold email, now you know all the metrics, right? You’ve figured out half of the puzzle. So if I review Susan is exactly an hour, I would do this and just keep it simple.
Joe Troyer: Good stuff guys. Good stuff. Good stuff. Um, would linkedin be in the strategy? I mean it definitely could. What’s Linkedin’s a little logo like? I don’t know. I have no fricking idea. Um, linkedin could be in the strategy. I would focus on one of these at a time though if I were you. Okay. It doesn’t mean long term you have to do that, but get one working at least to some degree. Right? So let’s say that you start with email, you get email working, then you can add linkedin, right? You need to do then Facebook organic and then you can do Facebook paid. And one little neat nifty trick. If you guys are doing linkedin prospecting and you’re also doing Facebook ads, or at least Facebook retargeting is when somebody adds as a connection or agrees to your connection request on Linkedin, you can automatically shoved them into a custom audience on Facebook, and then you can start running ads to them. So what does that mean? When somebody connects with you and they’re your target demographic, you automatically throw them in an audience, a custom audience on Facebook that then start showing ads to them, okay? To push them into your funnel. Okay? So this is super, super effective way to start getting consults really, really cheaply as well.
