Transcript
Joe Troyer: We’re gonna start with one of the things that I think is the most important and that is simply the reason that pay per call is so easy to sell. At the end of the day, pay per call is bar none, the easiest thing in digital marketing, I believe to sell. Okay. Can I get a one in the chat if you would agree with me. Right. You’ve sold pay per calls deals, you talked to people about lead gen right. It is fricking easy to sell, okay. Give me some feedback in the chat on why you guys think it’s so damn easy to sell. Give some feedback in the chat, I would love to hear you guy’s thoughts. Results based, yes. Right, we’re not talking about you doing Facebook ads and follow up, see clients and having this offer and that offer and then you’ll actually get a customer to actually contact you and come into your place of business or contact you to come out to their house to do a service, right.
Joe Troyer: We’re talking about the thing at the very end of the process, right. So if you’ve got to take a prospect from A to Z until they actually do business with you, we’re talking about giving somebody right, the lead at X, right. We’re getting as close as we possibly can to the transaction. Okay. Instant results, yeah. And I think along with that, it’s very simple to understand right. It’s not a bunch of crazy math where you gotta break down how many search results there are and how many you’re gonna get and a conversion rate, right. Or ad words, or how much is this gonna cost per click? And then how many calls are gonna convert. Right, it’s very easy. It’s very simple math. We take away all the website cost per clicking conversion numbers and we just say here is what it’s gonna cost per call.
Joe Troyer: Yeah, any other ideas or thoughts? Yeah it’s the Holy Grail of everything. Yeah they only pay for real results, right. I like that as well. No waiting time, right. No waiting time. Yup. Yeah. So not only is it results based, but it’s the result that they want. So at the end of the day most business owners, at least local business owners, brick and mortar business, services business, thing like that, dentists, doctors, professionals, right. Blue collar, white collar, right. Like at the end of the day, they all want phone calls, that’s the type of leads that they want. Okay, not web forms, not likes on Facebook, right. None of that jump, right. What they really want at the end of the day is just more phone calls, cool. So at the end of the day, this is why pay per call is so easy to sell.
