Transcript
Joe Troyer: I want to talk a little bit about YouTube Instream ads, and I want to talk about the fact, and why you guys can’t afford not to run YouTube Instream ads. By a show of hands, in the chat on GoTo, could you just give me a 1 if you have ran YouTube Instream ads before? I’d like to make a point with this, so just bear with me for one second. No, and nothing on YouTube either. Of the hundreds of people watching live right now not one person on this presentation has ran YouTube Instream ads, that is the opportunity folks. That is the opportunity, while everybody’s screaming and hooting, and hollering good and bad, this is amazing, this is horrible on the Facebook Ads front … you can’t not open your email inbox and hear about some disgrace, or some huge case study with Facebook every single day.
Joe Troyer: Almost none of the market is talking about YouTube, so while people are complaining that the competition is just getting crazy, and crazier, and crazier on Facebook YouTube’s sitting here, and nobody’s really taking advantage of their platform. Right now, I think that there’s a huge, huge opportunity with YouTube, specifically with Instream ads, for first movers advantage, the people that jump on the platform first. It’s like every time there’s a new opportunity a certain segment of the market that jumps on it first makes a freaking killing. Then, we all kick ourselves in the ass later going, “Man, I should’ve been doing that, right? I should’ve been paying attention then.” I think that that opportunity right now, and one of the opportunities is definitely with YouTube Instream ads.
Joe Troyer: I want to show you guys a little example just to really let it soak in. This is a screenshot taken from my Google Ads account on just a little YouTube ad that I’m running right now, just one of the YouTube ads I’m running right now. This YouTube ad has a budget of $7.50 a day for the campaign, so very, very little ad spend. What you can see in the screenshot is that as of this morning, or as of 2 PM Eastern when I took this, I had 131 views at an average cost per view of a penny. Obviously, the day is far from over. I think yesterday we had about 300 some odd views and, again, at a cost per view of about a penny and a half to a penny.
Joe Troyer: I believe right now that there is a huge opportunity with YouTube, and that none of us can afford not to be advertising here. If you guys run an agency, you guys run a personal brand, you guys are advertising for other businesses you got to start implementing Google Ads, you’ve got to start implementing specifically YouTube ads. The way that I’m doing YouTube ads is Instream ads. Somebody’s watching YouTube, they’re trying to watch their Katy Perry YouTube video, they’re trying to go watch some celebrity, YouTube celebrity that they watch everyday on YouTube. Then, your video pops up. Right when they click to go to another video your video pops up, so they have to watch the video at least to a certain degree before they can hit ‘skip.’ Then, they have the option to either skip the video or continue watching the video.
Joe Troyer: At the end of the day, folks, I’m only paying when somebody chooses to watch my video, and I’m paying on average a penny. Today, I’m paying a penny for somebody to watch my video. One of the easiest ways to get started with YouTube ads, and bar none the easiest way to get started … the least risk to get started just the way that you know that you’re going to make a return is just start out with retargeting and remarketing with YouTube. What we want to focus on is website visitors and people that visited our YouTube channel. Then, we want to show them an ad, and that’s it.
Joe Troyer: You want to make sure that your frequency is low, so don’t show the same ad to the same person 30 times in a day. That’s [frick-in’] annoying, if that person’s trying to binge watch their favorite on YouTube one after another after another you keep popping up that person’s going to hate you. Trust me, I’ve made that mistake. I’ve got the death threats, “Dude, turn down your ad spend. I can’t watch a [frick-in’] video without seeing your face. Truth to God.” Make sure that your frequency is slow.
Joe Troyer: I like to put in a frequency for the entire campaign that somebody sees my ad either once a day, or once a week. This campaign that I’m running right now, for example, this is just getting everybody thinking about a topic that I’m going to be training a lot more on, and that I’m going to be having a course for sale on too. It’s more than just a course, it’s a big area that I’m moving into with the Digital Triggers brand, it’s going to be my bread and butter, and my main staple, so I need to get people thinking about it. How do I do that? This ad, at literally cost per view of a penny. This is, essentially, for me a big pre-sell.
Joe Troyer: Do it with remarketing, do it with retargeting whether it’s for you on a personal brand, whether it’s for your agency. Understand that you will literally pay nothing, you only pay for views. Put it down, put in that you only want to pay, for example, like this a CPM of six bucks, which is cost per thousand but it’s got me paying a penny per view. Think about this for a second, think about if you guys run a local agency, and you get a prospect that goes to your website, they go Google you, they look you up, Frankie, Scott, Willie. Then, that day they see a YouTube ad from you, then the next day they see a different YouTube ad from you. Then, the next day they see a different YouTube ad. Don’t worry about being crazy [sales-y] just worry about delivering some value.
Joe Troyer: Understand that you can control what a prospect thinks about you completely through remarketing, retargeting, and let’s say some email messaging, for example. If you have them across a couple platforms, and you can show them a message you can get that prospect to believe whatever it is that you want about you. You’re charitable, you’re a good marketer, you give back to your community, you’re an expert in [inaudible 00:07:14], whatever it is that you would want your prospect to think about you specifically you can do that with YouTube Instream ads, and you can do it with lots of other platforms as well through remarketing, and retargeting.
Joe Troyer: Guys, I just got to give you guys a big push off the ledge, start running Instream ads. You’re missing the boat. I don’t want to be the one kicking you in the ass in a month, three months, six months saying, “Frankie, Scott, Willie I told you so.”
