Transcript
Joe Troyer: Scott Lindsey asks, “Does WL Marketing citation pack still work for a local business?” So yes, it still works. You should definitely be doing citations. Over time Scott what you’ll find is that some of the citations stick and some of them don’t. And if you really wanted to be a penny pincher, and I say this in the best of ways, but if you wanted to be a penny pincher you could filter down to just the sites that got indexed or stayed indexed, that were always up and the listings didn’t expire and things like that, and you could probably get down from building 300 citations and building a lot of quantity to building 100 and getting the same result long-term, but I don’t think it’s really worth pinching pennies like that because it’s literally pennies.
Joe Troyer: Building all those citations cost barely any money, so I don’t know. I don’t like tripping over pennies. I like bending over to pick up dollar bills instead, all right, so I’d rather work on leverage points. At getting one more client, all right, or setting up a system that’s going to get me one more client a week or a month than focus on trying to cut my cost of goods on one of my fulfillment services from 120 bucks to $105, right? I just don’t think that there’s any real savings there for me. It’s not enough of a gap for me so to speak Scott to do anything else, but yeah, WL Marketing and citations you should be using.
