Numerous individuals leave behind their traditional 9 to 5 jobs in pursuit of entrepreneurship through online agency ventures. The allure of agency ownership lies in its potential to offer a flexible and lifestyle-oriented business model. Operating an agency allows you the freedom to work from any location globally, establish a remote team with diverse talent, significantly reduce overhead costs, all while enjoying a fulfilling and enriching lifestyle.
It all looks good on paper, but how do you get started when you have very little knowledge of how to do it?
Luckily, there are tons of online courses you can take. Some are good. Some are bad. If you’ve been searching for one, you’ve probably come across Jeff Baxter’s Agency Master Academy. It’s been getting a lot of attention of late. In this Agency Master Academy review, we’ll see if it’s worth the investment.
Agency Master Academy by Jeff Baxter
Agency Master Academy is a course where you learn how to set up and run a social media marketing company. Essentially, the focus of the course is all on generating leads for local businesses via Facebook ads. Inside the course, Jeff will be sharing a boatload of tactics and strategies that have been successful for him, his clients, and his students.
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What Are the Best Platforms For Selling Digital Products?
Who is Jeff Baxter?
Jeff is the founder and CEO of Ad Ninja Pro, an ad agency that has been in operation since 2008. They manage ads on YouTube, Google, Facebook, and Instagram, and claim to have a 90% client success rate. Their services include copywriting, banner designing, budget management, etc.
Jeff also has a YouTube channel where he posts how-to videos, tips, and strategies on running an agency, and testimonials from his customers. The name of his channel is Jeff Baxter Official. To date, he’s got over six thousand subscribers.
Pros
- Jeff is transparent about the course not being a good fit for everyone.
- Jeff doesn’t exaggerate when it comes to what you’ll potentially earn.
- Weekly coaching calls.
- Access to expert coaches.
- DFY templates.
Cons
- Pricing isn’t transparent
- The program only focuses on Facebook Ads
- No refund policy
Who’s it for?
The course is beginner friendly. It’s really built for people who want to make that shift from having a 9 to 5 to having their own online business, and also agency owners and marketers who are looking to improve their game.
Jeff makes it clear that it’s not for everyone, there are certain traits that you would need to have to be successful in running a social media marketing agency. And these are the following:
Great communication skills and likes talking with people
Part of the job as an agency owner is connecting with customers, building rapport, and selling your services. If you can’t speak well and don’t like engaging and talking with different people, this type of business may not be for you.
Relentless on the phones
In this course, cold calling plays a significant role. If you get easily frustrated and discouraged because you can’t reach decision-makers and always hear no, then this business model they’re teaching is not for you.
Ability to handle rejection
As we mentioned earlier, when you’re cold calling you’re going to hear a lot of no’s. The client conversion rate on social media marketing isn’t as great as other marketing disciplines. You need to have the stomach for getting turned down and the mindset to keep going. If you can’t handle rejection well, then this is definitely not for you.
Agency Master Academy Overview
Free Training
Jeff Baxter offers free training in the form of a webinar. It’s basically an introduction to understanding what he does and how it works. What’s covered inside the free training are the following:
Stage 1 – Prospecting
Here, he demonstrates how to use the Facebook Ads Library and Agency Master Academy’s prospecting templates to find local businesses that are not running Facebook Ads.
Stage 2 Landing Client and Setting Up Facebook Ads Campaigns
In stage 2, Jeff will show you how to set up your retainer fee, create your client’s ad budget, identify your ideal customer, and finally, create and run ads.
Agency Master Academy
What was covered in the free training is merely the tip of the iceberg. This is something that Jeff makes very clear. And that leads us to the Agency Master Academy where you’ll get more comprehensive training on launching a social media marketing agency. The course is comprised of the following modules:
Business Foundation
- How to find the best business structure for you, whether it’s a sole proprietorship, corporation, or LLC.
- Identifying your niche and determining its profitability.
- How to set up your pricing.
- Client acquisition.
- Essential tools for running your agency.
How to Set Up Your Client Acquisition Sales Funnel
- How to be efficient by using automated systems and templates.
- Create a mailing list and set up automated emails.
- How to use ScheduleOnce and Zapier, and how you set them up and incorporate them into your sales funnel.
- How to make high-converting video sales letters (VSLs).
- How to put it all together, creating and testing your sales funnel.
How to Get Clients without Spending
- Leveraging LinkedIn in combination with Jeff’s strategies.
- Cold calling scripting and closing deals on the phone.
Facebook Ads
- How to create high-converting ads.
- Advertising basics.
- How to set up Facebook Business Manager and customer onboarding.
- How to get your clients ready to run Facebook ads with Facebook Business Manager.
- Verifying your domain and configuring pixels, audiences, and conversions.
- How to create a dynamic test campaign.
- Creating stand-alone campaigns with ad combos
- How to make stand-alone campaigns out of winning ad combos.
Outsourcing
- Understanding what to outsource and how to do it properly.
- Ins and outs of outsourcing sales calls and service delivery.
Bonuses and Extras
Apart from the modules inside Agency Master Academy, you’ll get the following bonuses and extras:
Bonus Module – Business Funding Secrets
- How to improve your credit score.
- How to secure large funding.
Done for You Templates
- DFY templates will be provided during training.
Coaching
- 2 live coaching calls with Jeff or his team of success coaches.
Pricing
Agency master academy isn’t transparent with their pricing. You have to schedule a call with them to find out. That said, the program is fairly new. It could be that they’re still working out different ideas when it comes to pricing.
Alternatives
Paid Traffic Mastery by Kasim Aslam
If you want to get into social media marketing with paid traffic, this course is a great place to start. The program’s main offering is Google ads, but they also have solid Facebook ads marketing training. It teaches you how to run Facebook ads, how to structure your campaign, how to choose your budget, the significance of the Facebook Pixel, optimization, KPIs, and how to scale ads.
Creating Effective Paid Ads on Facebook by Billy Gene
This course has 18 modules. You’ll learn how to use clever ad copy to create Facebook ads from the ground up. There’s an enormous focus on planning and developing marketing strategies. You’ll also learn how to use different ad formats and types of advertisements that will best suit a business.
6-Figure Ads Agency by Billy Willson
Billy’s course stands out because he teaches you everything you require to launch a Facebook Ads agency for a very affordable price of $500. You learn where to find your ideal clients, how to meet with them, how to convert them into paying customers, and how to use Facebook ads to produce the best results for them.
Frequently Asked Questions
Is Agency Master Academy a Scam?
No. By all accounts, Jeff Baxter is credible and does honest business. He’s very transparent about the prospects of this business model. He doesn’t exaggerate and sell you the dream.
Does the Agency Master Academy have a Refund Policy?
No. As of writing, Agency Master Academy has no refund policy to speak of. According to their legal page, all sales are final.
What has the reception for the program been like?
Reviews have generally been positive. There are numerous testimonials on the course website, Jeff Baxter’s YouTube channel, and several other review sites. These testimonials are filled with compliments and inspirational success stories.
Wrap up
Jeff does a really nice job of marketing his course honestly and ethically. By all accounts he’s legit. And he appears to practice what he preaches which is really a good thing. These days we have tons of Gurus who don’t do that. What I don’t like is that Agency Master Academy focuses heavily on Facebook. The smart thing to do is to have an omnipresent approach to marketing, to be on different channels and platforms. I think a lot of marketers and online business owners will agree with me on that. But all in all, I think this is a decent program.
