Getting started with email marketing can be daunting and expensive. Fortunately, there are multiple sources to help you find the best marketing automation software for your business.
Two of the most popular are ConvertKit and Kartra. If you are reading, you have probably heard of them. It can be challenging to decide which is the best tool to set your online business for success.
In this article, we will compare ConvertKit and Katra to help you decide the best fit for your business.
We will look at features, pricing, ease of use, and the differences and similarities of both platforms so you can decide confidently.
Let’s dive in and see how ConvertKit and Kartra stack up against each other.
Convertkit
CoverKit is a marketing solution that provides businesses, independent creators, bloggers, online course creators, and publishers with a comprehensive tool to build, grow and monetize their audiences.
Kartra
Kartra is an all-in-one digital marketing platform that provides businesses with tools to help them with their online marketing campaigns. It combines the features of email marketing tools, website builders, landing page creators, sales funnels, shopping cart integrations, and more.
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Meet ConvertKit
The platform is easy to use, so prior experience is a plus, but not indispensable because it has a user-friendly interface, easy integration, and a first-rate customer support team.
The marketing software has all the fundamental features to run a successful online business. The most remarkable are opt-in forms, tag subscribers, automation, landing page builder, and sign-up forms.
There are three subscription plans to ConvertKit, and you can pay monthly or yearly.
ConvertKit has a free trial to get to know the platform before committing to a paid plan.
The main features of the platform include
- AB Testing
- API
- Auto-Responders
- CAN SPAM Compliance
- Campaign Management
- Campaign Segmentation
- Click Tracking
- Contact Management
It is a robust set of features for freelancers, large enterprises, mid-size businesses, and small businesses to achieve their objectives.
Meet Kartra
Kartra is an all-in-one digital marketing platform that provides businesses with tools to help them with their online marketing campaigns. It combines the features of email marketing tools, website builders, landing page creators, sales funnels, shopping cart integrations, and more.
Kartra is a product of Genesis Digital LLC, and its main features include :
- A drag-and-drop page building
- A full suite of marketing automation tools
- An integrated shopping cart
- An easy-to-use sales funnel builder
- A suite of analytics and tracking tools
These features enable online business owners to create engaging landing pages, emails, and sales funnels and run split tests to optimize their campaigns.
Kartra also has integrations with trusted payment gateways, making it easy to accept payments and manage customers.
The automation features enable businesses to set marketing campaigns triggered by customer actions. The advantage is it helps nurture leads, follow up on sales, and maximize the value of customer relationships.
With its comprehensive features and integrations, Kartra is an invaluable tool for any digital marketing campaign.
Feature by Feature Comparison
The best way to understand the benefits marketing software can provide to your online business is by breaking down each tool feature by feature.
ConvertKit VS Kartra: Landing Page Builder
ConvertKit
ConvertKit is a powerful, easy-to-use landing page builder that helps companies create gorgeous and high-converting pages. It offers multiple features and customization options, including drag-and-drop design, adjustable font, and color options, A/B testing, customized video backgrounds, and more.
It has an intuitive interface, and you don’t need prior coding experience.
Their library includes templates for sales pages, webinar pages, course registration pages, and more. You can also add additional content like forms, surveys, and embedded media like videos and images.
Its advanced features include custom HTML and CSS, custom JavaScript, analytics and tracking, and custom URLs.
Kartra
Kartra landing page builder offers a drag-and-drop interface to customize pages and add images, videos, and content blocks. It also provides an integrated suite of analytics, A/B testing, and conversion optimization tools to ensure that pages are designed for maximum performance.
With Kartra, you can create personalization tags, and links, and use advanced segmentation to tailor your pages to the right audience.
The dashboard is responsive and easy to use and there is no need for prior coding knowledge.
The templates are the best way to start, but you can also begin your design from zero if you wish.
ConvertKit VS Kartra: Sales Funnel Builder
ConvertKit
ConvertKit sales funnel builder feature helps you create efficient and automated nurture sequences, lead magnets, and opt-in forms. It allows you to customize the look and feel of your funnel and add elements like text, images, and videos.
With ConvertKit, you can quickly launch your funnel, test which version works best, and improve it with real-time data.
Additionally, it has features such as automatic opt-in confirmations, segmenting based on user behavior, and automated tagging, which makes it an excellent tool for creating effective sales funnels.
Kartra
With Kartra, users can create multiple sales funnels with different levels, product types, and upsells.
It also offers a feature-rich visual sales funnel builder that makes it easy to create, customize, and manage your funnels.
Kartra has a drag-and-drop builder that makes it easy to build complex sales funnels in just a few clicks. It also allows users to customize each funnel step with elements like opt-in forms, countdown timers, video players, affiliate links, and more.
Additionally, Kartra includes tracking tools to measure the performance of your funnels to ensure they are optimized for the highest possible conversion rates.
With Kartra, you can easily track and analyze your sales funnel performance to make sure you are getting the best return on your investment.
ConvertKit VS Kartra: Memberships Sites Builder
ConvertKit
ConvertKit offers a membership site builder feature to help you create and manage memberships on your website.
With just a few clicks, you can create subscription-based membership sites where visitors can register for various membership packages and access exclusive content, like videos, digital products, or community forums.
Using the membership site builder, you can customize the look of your site with custom logos, fonts, and colors. You can also set up automated emails, personalized messages, and payment plans to make it easier for your members to access the content they need.
Additionally, you can set up content dripping, checkout forms, discount codes, and more to help you build a sustainable business to monetize your audience and gain trust and visibility for your brand.
Kartra
The membership site builder helps you create seamless, secure online membership sites. With Kartra, you can create high-value, engaging membership sites that will attract members and keep them coming back.
Kartra’s membership site builder includes features to create professional-looking membership sites. Customize the look of your site to create a unique experience for your members, and add unlimited pages, sections, and products to your membership site to make your site more organized and user-friendly.
The membership site builder enables you to set different levels of access and control who can access what. You can also manage payments. Kartra ensures that payments are securely processed, and you can even set up automated payment reminders for members who have not yet paid.
You can add unlimited pages, products, and sections, customize the look of your site, manage members and their subscriptions, process payments securely, and even set up automated payment reminders.
With Kartra, you can create a powerful and successful membership website in no time.
ConvertKit VS Kartra: Email Marketing Automation Features
ConvertKit
ConvertKit allows users to create automated emails, opt-in forms to capture subscribers, segment subscribers into lists based on their activity, and send automated emails based on the subscriber’s activity.
ConvertKit powerful segmentation features help users target their emails to the right audience. It allows marketers to use tags to segment subscribers into different lists.
It also offers an Advanced Segment Builder that helps users create complex segments and send emails to the right person.
ConvertKit is a powerful email automation platform that offers various features to help marketers optimize their campaigns. It provides powerful segmentation, automation, and opt-in form features, as well as analytics and reporting capabilities.
Kartra
With Kartra, you can easily create powerful and eye-catching emails, create automated email sequences, segment contacts and audiences based on criteria, and track your results.
Using the email automation features is easier to build relationships with your contacts, automate and streamline email marketing, and increase conversions.
You can use the pre-built templates to create emails quickly and easily or customize them with your content and images.
The drag-and-drop editor allows you to customize the look and feel of your emails to match your brand.
Kartra also provides automation features to help you create custom email sequences to nurture leads and promote products. You can also set up triggers to send emails. Which allows you to set up automated follow-up emails, product promotions, and more.
Kartra offers advanced segmentation options, allowing you to target specific contacts based on criteria such as age, gender, location, and more. Send personalized emails tailored to each contact, increasing the chances of your emails being opened and read.
ConvertKit VS Kartra: Ecommerce Features
ConvertKit
ConvertKit has robust and valuable ecommerce like:
- Automated email sequences: to create automated email sequences that can be triggered when someone makes a purchase, signs up for a trial, or completes other actions.
- Built-in product tagging: the built-in product tagging tool allows you to tag customers based on the products they have purchased, and to send targeted emails, offers, discounts, and other automated follow-ups.
- Subscriber discounts: create discounts for specific subscribers or segments of customers. You can also set up recurring discounts for products or services.
- Shopping cart abandonment: If customers abandon their shopping carts, ConvertKit has a feature to set up automated email reminders of their unfinished purchases as an incentive to complete them.
- Customer segmentation: the segmentation feature allows you to segment customers by their purchase history, location, age, gender, and other criteria enabling you to create customized marketing campaigns for each segment.
- Integrations: ConvertKit integrates with popular ecommerce platforms like Shopify, WooCommerce, and Magento, allowing you to sync data between your store and ConvertKit.
Kartra
With Kartra, businesses can create an online store, manage their digital products, and process payments in one place.
Among its features, Kartra offers a drag-and-drop website builder, so businesses can quickly create beautiful websites without any coding experience. It also includes an ecommerce store builder for businesses to add product pages, shopping carts, and checkout functions to their websites.
Additionally, the platform provides marketing automation tools, like segmentation and email lists, so businesses can track customer engagement and optimize their marketing campaigns.
Kartra also offers payment processing and order management tools, allowing businesses to accept payments, process refunds, and manage subscriptions.
Plus, the platform includes a powerful CRM that helps manage and track customer interactions and analytics tools that provide insight into their customer’s buying behavior.
Finally, Kartra provides secure hosting for your websites, so businesses can rest assured that their data is safe and secure.
ConvertKit VS Kartra: Third-Party Integrations With Tools and Apps
ConvertKit
The most popular ConvertKit integrations include:
- WordPress – the world’s most popular content management system integrates with ConvertKit to provide users with a streamlined process for growing their email list, tracking conversions, and more.
- Zapier – the automation platform that lets users connect ConvertKit to hundreds of other apps and services. With Zapier, users can automate tasks such as creating new contacts, segmenting contacts based on tags, and sending automated emails to subscribers.
- Shopify – An e-commerce platform that integrates with ConvertKit to add customers from the online store to the subscriber list.
- WooCommerce – An online store builder for WordPress that helps add customers to your ConvertKit list of subscribers.
- Squarespace – A website builder that integrates with ConvertKit enabling users to add contacts from their website.
- Google Sheets – The spreadsheet program that enables users to export their subscriber list to ConvertKit with just a few clicks.
- Mailchimp – Mailchimp is an email marketing platform that integrates with ConvertKit to enable users to export contacts from their MailChimp list and import them into ConvertKit.
Kartra
Kartra has third-party integrations for users to benefit from external services to enhance their experience. These integrations allow Kartra users to integrate their accounts and tools with other popular services.
Here is a list of the most popular third-party integrations:
- Payment processors like PayPal and Stripe.
- Email marketing automation tools like AWeber, GetResponse, ConvertKit, ActiveCampaign, ConstantContact
- Sales funnel builders like ClickFunnels
- Landing page builders like LeadPages
- Social Media and content-sharing platforms like Facebook, Twitter, Instagram, and Youtube.
Third-party integrations make it easy for users to connect with other popular services and maximize their marketing effort. They allow users to easily access a variety of features, services, and tools to help them grow their businesses.
ConvertKit VS Kartra: Forms Builder Tool
ConvertKit
With the help of ConvertKit forms, you can quickly capture leads and add them to your mailing list. The forms are customizable and can be tailored to your specific objectives.
Customize the design and layout of the forms, the background color, and the size and shape of the input fields. You can also add images, videos, and other media to make the form more engaging and persuasive.
The forms have powerful features that make it easier to capture leads and add fields to collect additional information about the leads, including their job title, company, and location. You can benefit from other features and customization options, such as the ability to create opt-in and pop-up forms or customize the form’s submit button.
ConvertKit forms also come with built-in analytics and reporting features, so you can track the performance of your forms and see which ones are generating the most leads.
Kartra
Kartra Forms offer a powerful suite of features to help you get the most out of your forms. One of the most powerful features is Conditional Logic, which allows you to set up rules that control which fields and sections appear depending on how someone answers a question. This way, you can easily create forms that get progressively longer and more detailed, based on how the respondent answers.
Kartra also offers customizable themes to give your forms a unique look and feel, as well as integration with popular email and CRM services, so you can quickly start building a database of leads.
Additionally, Kartra forms feature Geolocation detection, so you can capture the respondent’s location without having to ask for it.
Other useful features include multi-page forms, the ability to customize form fields, and built-in analytics, which allow you to see how many people are completing your forms, how long each respondent took to finish, and which pages they dropped off on.
Finally, you can also add custom JavaScript and CSS to your forms, as well as embed them into any page on your website.
ConvertKit VS Kartra: Features for Segmentation
ConvertKit
ConvertKit offers multiple features to make segmentation easier, for instance, tags and automation rules.
Tags allow users to quickly add labels to contacts and then use them to segment the list. They are essential for segmenting contacts based on their interest in specific topics.
Automation Rules are like programmed instructions that allow users to send emails and messages to groups of contacts based on certain criteria. For instance, you can automatically send out emails to contacts that have expressed interest in a certain topic each time a new article about that topic is posted.
In addition, ConvertKit also offers customizable forms to collect email addresses from visitors to your website. These forms can be easily incorporated into a website or blog and can be used to collect data on the user, such as the email and topics that interest them.
It is an excellent way to segment contacts because it allows users to identify groups of contacts who share common interests.
Kartra
Kartra’s segmentation features provide control over your marketing with the ability to create distinct segmented groups within your business. Segmentation allows you to target your campaigns and communications to specific users, allowing you to craft more effective messages for better engagement and improved user experience.
You can use Kartra’s segmentation engine to group users according to any criteria such as age, gender, location, and purchase history, among others. This allows you to create different experiences for each group, from personalized emails to dynamic content, and tailored communications.
Kartra’s segmentation also allows you to create campaigns with multiple versions so that different versions can be sent to different segments. Test different messages and content to see which resonates best with each segment. Kartra also provides A/B testing capabilities with its segmentation engine, allowing you to compare the performance of different versions and refine your communications over time.
Overall, Kartra’s segmentation features provide powerful control and personalized experiences for your customers, allowing you to craft campaigns that are more effective and better resonate with your target audiences.
ConvertKit VS Kartra: Pricing Plans
ConvertKit Pricing
ConvertKit has three pricing plans to help you reach your marketing objectives. You can opt for a monthly or a yearly subscription and there is a free plan to help you get started without investing.
The free Plan
Is the best option for new creators who are just building their list. It is free for up to 300 subscribers and it includes:
- Unlimited landing pages
- Unlimited forms
- Unlimited broadcasts
- Audience tagging and segmentation
- Sell digital products & subscriptions
- Community support
The Creator Plan
Excellent for growing creators who want to automate their processes, It costs $15 per month and it gives you access to everything in the free plan plus.
- Live chat & email support
- Free migration from another tool
- Automated email sequences
- Visual automation builders
- Third-party integrations
- One additional team member
The Creator Pro Plan
Ideal for established creators scaling their businesses. it includes everything in the creator plan plus:
- Priority live chat & email support
- Free migration from another tool
- Automated email sequences
- Visual automation builders
- Third-party integrations
- Unlimited team members
- Newsletter referral system
- Subscriber scoring
- Advanced Reporting
With Kartra you can decide to pay monthly or yearly. If you decide to pay yearly, you can save 25%, it is an attractive offer.
Starter Plan ($99 per month)Â
- A custom domain
- Up to 2,500 leads
- Up to 15,000 emails.
Silver Plan ($199 per month)
- Up to 3 custom domains
- Up to 12,500 leads
- Unlimited emails.
Gold Plan ($299 per month)
- Up to 25,000 leads
- 5 custom domains
- Unlimited access to everything else.
Platinum Plan ($499 per month)
- 50,000 leads
- 10 custom domains
- Unlimited everything else.
All plans include the following features.
- Kartra Checkouts
- Kartra Pages
- Kartra Leads
- Kartra Forms
- Kartra Mail
- Kartra Funnels and Campaigns
- Kartra Memberships
- Kartra Marketplace
- Kartra Affiliate Management
- Kartra Surveys and Quizzes
- Kartra Videos
- Kartra Calendars
- Kartra Helpdesks
Use ConvertKit if
You need an email marketing platform that is easy to use, reliable, and effective. ConvertKit provides powerful automation and segmentation tools as well as analytics and reporting capabilities that allow you to track your performance and maximize the success of your campaigns.
With ConvertKit, you can quickly create landing pages and forms to capture leads, and quickly send out personalized emails and automated sequences to maximize engagement and conversions.
Use Kartra if
If you need an all-in-one platform to manage your entire online business Kartra is the perfect solution. It provides marketing automation, email campaigns, sales funnels, website and landing page builders, and a range of other features that can help you to grow your business and increase your profits.
Convert website visitors into email subscribers, send automated email sequences, and measure the performance of your campaigns. ConvertKit provides all the tools you need to grow an engaged email list and make the most out of your marketing campaigns.
Alternatives
Both ConvertKit and Kartra have excellent features to help marketers take their businesses off the ground and drive them to success, but in case you feel ConvertKit and Kartra don’t fulfill your requirements you can check these email marketing tools.
- Clickfunnels
- Mailchimp
- Leadpages
- ConstantContact
- Infusionsoft (by Keap)
Frequently Asked Questions
What is the main difference between ConvertKit and Kartra?
The main differences between ConvertKit and Kartra are in their features and pricing plans. ConvertKit is more focused on email marketing while Kartra has a wider range of features and a more comprehensive set of tools. ConvertKit has a simpler pricing plan structure, with a single annual plan. Kartra, on the other hand, has multiple pricing plans depending on the features and services you want to use. ConvertKit is better suited for small businesses and entrepreneurs, while Kartra is better suited for larger businesses with more complex needs.
What can Convertkit do better than Kartra?
ConvertKit has several distinct advantages over Kartra, including its automation and segmentation capabilities.
ConvertKit’s automation capabilities provide users with the ability to quickly create and edit automated workflows and set triggers to create automated emails. This allows users to quickly create automated emails that are sent when a user meets one of the criteria set for the workflow.
ConvertKit also offers more advanced segmentation capabilities than Kartra, allowing users to segment their lists by tags, custom segments, and other criteria. Additionally, ConvertKit has a more robust API than Kartra, allowing for more complex integrations with third-party services.
What can Kartra do better than ConvertKit?
Kartra offers more advanced automation tools such as A/B split testing, personalization, and automated workflows. It also has a more user-friendly design and interface, which makes it easier to use. Additionally, Kartra has more integration options available, allowing users to seamlessly connect with other tools and services.
Overall, Kartra offers more features and is more user-friendly than Convertkit, making it the better choice for businesses looking for an all-in-one solution for managing and optimizing their marketing campaigns.
The Final Verdict
Each case is special, and the final decision on which is the best platform will depend on your business size, operation, and requirements. Make sure to consider all these elements to make an informed decision, after all, you are the one who knows your business at its core.
Convertkit and Kartra have the potential to help you streamline your online business with minimum input, but your success will depend largely on selecting the tool that is compatible with your goals.
Which one do you prefer? let me know in the comments.
