Managing Clients
- Setting expectations is huge. Educate and set expectations well.
- Don’t make the mistake of thinking you know what they want. Volume or profitability?
- What we can do for them reasonably over what time period.
- How we are going to execute on it and how much time. Do we have to do a build out?
- Make sure to set yourself apart and explain that your different.
- An Adwords audit. Almost always we hop in the account and find some glaring problems. Missed opportunities.
- Budget capping for example. Do you want less for less?
Software & Management Style
- Task management software and we use Asana internally.
- Toggle for time tracking.
- Fresh books and Microsoft Excel.
- PPC Biz Box for mini audits and prospecting.
- Going to start use reporting tools.
Handling Client Communications
- Some clients are email based only and they are the best.
- Bigger clients want more touch points.
- Some clients expect this over reporting.
- Make sure you have an agenda for every call.
Managing the Campaigns
- We know we’re going to do certain things every month. So we schedule it out.
- Once you’ve done an audit, you know the scope of the work.
Managing the Business
- Do you utilize outsourcing and VAs?
- All in house. Web design for remote workers.
- We handle white label work for others.
- When white labeling we don’t have to deal with the client so there is less work there.
‘Eating’ the Set Up
- We have an idea of what it’s worth per hour. We aren’t always able to recoup that build out.
- 3 month minimum agreement. We need that much time to start to get results.
Long Term Plan
- We want clients forever.
- Sometimes the traffic is just too expensive.
- We don’t have the longevity that we normally would so we are honest about charging more.
Vetting Their Funnel
- We go through and look at their sales funnels. We’ll call the phone number.
- Does the on page look good? How are the Google Analytics.
- We try to only do it for companies that have already spent.
- The biggest problem we found is businesses aren’t tracking or they are tracking incorrectly.
- Some clients can’t track 100% of conversions so we have to build projections.
- They don’t know how well we are going to do if we don’t measure it.
- We have to measure it.
- These are things we mention in the audit.
Free PPC Audit on Homepage
- I see you have a free ppc audit on the homepage, how does that work?
- Still free and still standard. Multiple audit requests.
- We’ll qualify and do a mini audit before doing it.
- We’re going to test charging for it soon.
Optin Monster Popup
- Subscribers to the newsletter and we send out our podcast.
- Inform, educate and ascend them to clients.
AdWords 101 Guide
- SEO efforts for links coming in.
- Good reviews on our Google plus page.
- Better business bureau logo. Authority and trust factors.
- Building on the authority thats helped us.
- Being everywhere and having good educational content.
New Clients and New Business
- Referrals, the podcast, local SEO.
- Many people want a local company.
- The conversion rate is so much different when they are calling you.
