TC 034: Dustin Miller – How to Manage Google Ads for Clients

Table of Contents

Table of Contents

YouTube video

Managing Clients

  • Setting expectations is huge. Educate and set expectations well.
  • Don’t make the mistake of thinking you know what they want. Volume or profitability?
  • What we can do for them reasonably over what time period.
  • How we are going to execute on it and how much time. Do we have to do a build out?
  • Make sure to set yourself apart and explain that your different.
  • An Adwords audit. Almost always we hop in the account and find some glaring problems. Missed opportunities.
  • Budget capping for example. Do you want less for less?

Software & Management Style

  • Task management software and we use Asana internally.
  • Toggle for time tracking.
  • Fresh books and Microsoft Excel.
  • PPC Biz Box for mini audits and prospecting.
  • Going to start use reporting tools.

Handling Client Communications

  • Some clients are email based only and they are the best.
  • Bigger clients want more touch points.
  • Some clients expect this over reporting.
  • Make sure you have an agenda for every call.

Managing the Campaigns

  • We know we’re going to do certain things every month. So we schedule it out.
  • Once you’ve done an audit, you know the scope of the work.

Managing the Business

  • Do you utilize outsourcing and VAs?
  • All in house. Web design for remote workers.
  • We handle white label work for others.
  • When white labeling we don’t have to deal with the client so there is less work there.

‘Eating’ the Set Up

  • We have an idea of what it’s worth per hour. We aren’t always able to recoup that build out.
  • 3 month minimum agreement. We need that much time to start to get results.

Long Term Plan

  • We want clients forever.
  • Sometimes the traffic is just too expensive.
  • We don’t have the longevity that we normally would so we are honest about charging more.

Vetting Their Funnel

  • We go through and look at their sales funnels. We’ll call the phone number.
  • Does the on page look good? How are the Google Analytics.
  • We try to only do it for companies that have already spent.
  • The biggest problem we found is businesses aren’t tracking or they are tracking incorrectly.
  • Some clients can’t track 100% of conversions so we have to build projections.
  • They don’t know how well we are going to do if we don’t measure it.
  • We have to measure it.
  • These are things we mention in the audit.

Free PPC Audit on Homepage

  • I see you have a free ppc audit on the homepage, how does that work?
  • Still free and still standard. Multiple audit requests.
  • We’ll qualify and do a mini audit before doing it.
  • We’re going to test charging for it soon.

Optin Monster Popup

  • Subscribers to the newsletter and we send out our podcast.
  • Inform, educate and ascend them to clients.

AdWords 101 Guide

  • SEO efforts for links coming in.
  • Good reviews on our Google plus page.
  • Better business bureau logo. Authority and trust factors.
  • Building on the authority thats helped us.
  • Being everywhere and having good educational content.

New Clients and New Business

  • Referrals, the podcast, local SEO.
  • Many people want a local company.
  • The conversion rate is so much different when they are calling you.
  • ABOUT THIS AUTHOR

ABOUT THIS AUTHOR

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